{"id":36838,"date":"2024-01-19T13:51:28","date_gmt":"2024-01-19T12:51:28","guid":{"rendered":"https:\/\/ideenhaus.de\/?page_id=36838"},"modified":"2026-01-28T13:34:44","modified_gmt":"2026-01-28T12:34:44","slug":"blog","status":"publish","type":"page","link":"https:\/\/old.ideenhaus.de\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36838\" class=\"elementor elementor-36838 elementor-35166\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f7a65 e-flex e-con-boxed e-con e-parent\" data-id=\"49f7a65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a5321 gradient-text elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"41a5321\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How we think about\n<strong>brands<\/strong><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5e168 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"ca5e168\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-719df85 e-flex e-con-boxed e-con e-parent\" data-id=\"719df85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f6ce147 e-flex e-con-boxed e-con e-child\" data-id=\"f6ce147\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/old.ideenhaus.de\/en\/blog-en\/between-technology-and-people\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36fb576 e-con-full e-flex e-con e-child\" data-id=\"36fb576\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-601af74 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"601af74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg width=\"8\" height=\"8\" viewBox=\"0 0 8 8\" fill=\"none\"><rect width=\"8\" height=\"8\" fill=\"white\" \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73cabc elementor-widget elementor-widget-post-info\" data-id=\"b73cabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4ad7268 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">SXSW Austin<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-375e19c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"375e19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/old.ideenhaus.de\/en\/blog-en\/between-technology-and-people\/\">SXSW 2025: Between technology and people<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-57610\">.e-loop-item-57684 .elementor-element.elementor-element-f6ce147:not(.elementor-motion-effects-element-type-background), .e-loop-item-57684 .elementor-element.elementor-element-f6ce147 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/BrandTrust-starke-Koepfe.jpg\");}@media(max-width:1024px){.e-loop-item-57684 .elementor-element.elementor-element-f6ce147:not(.elementor-motion-effects-element-type-background), .e-loop-item-57684 .elementor-element.elementor-element-f6ce147 > .elementor-motion-effects-container > 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e-con-boxed e-con e-parent\" data-id=\"719df85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f6ce147 e-flex e-con-boxed e-con e-child\" data-id=\"f6ce147\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/old.ideenhaus.de\/en\/blog-en\/digital-en\/stay-current-with-brandtrust-2\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36fb576 e-con-full e-flex e-con e-child\" data-id=\"36fb576\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-601af74 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"601af74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg width=\"8\" height=\"8\" viewBox=\"0 0 8 8\" fill=\"none\"><rect width=\"8\" height=\"8\" fill=\"white\" \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73cabc elementor-widget elementor-widget-post-info\" data-id=\"b73cabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4ad7268 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">BrandTrust \u2013 stay up to date<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-375e19c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"375e19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/old.ideenhaus.de\/en\/blog-en\/digital-en\/stay-current-with-brandtrust-2\/\">Stay cur\u00adrent with BrandTrust Part 2<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-57610\">.e-loop-item-57682 .elementor-element.elementor-element-f6ce147:not(.elementor-motion-effects-element-type-background), .e-loop-item-57682 .elementor-element.elementor-element-f6ce147 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/BrandTrust-starke-Koepfe.jpg\");}@media(max-width:1024px){.e-loop-item-57682 .elementor-element.elementor-element-f6ce147:not(.elementor-motion-effects-element-type-background), .e-loop-item-57682 .elementor-element.elementor-element-f6ce147 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/BrandTrust-starke-Koepfe.jpg\");}}@media(max-width:767px){.e-loop-item-57682 .elementor-element.elementor-element-f6ce147:not(.elementor-motion-effects-element-type-background), .e-loop-item-57682 .elementor-element.elementor-element-f6ce147 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/BrandTrust-starke-Koepfe.jpg\");}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"57610\" class=\"elementor elementor-57610 e-loop-item e-loop-item-57682 post-57682 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-digital-en tag-brandtrust-stay-up-to-date-en\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-719df85 e-flex e-con-boxed e-con e-parent\" data-id=\"719df85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f6ce147 e-flex e-con-boxed e-con e-child\" data-id=\"f6ce147\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/old.ideenhaus.de\/en\/blog-en\/stay-current-with-brandtrust\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36fb576 e-con-full e-flex e-con e-child\" data-id=\"36fb576\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-601af74 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"601af74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg width=\"8\" height=\"8\" viewBox=\"0 0 8 8\" fill=\"none\"><rect width=\"8\" height=\"8\" fill=\"white\" \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73cabc elementor-widget elementor-widget-post-info\" data-id=\"b73cabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4ad7268 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">BrandTrust \u2013 stay up to date<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-375e19c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"375e19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/old.ideenhaus.de\/en\/blog-en\/stay-current-with-brandtrust\/\">Stay cur\u00adrent with BrandTrust Part 1<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-57610\">.e-loop-item-57105 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data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/old.ideenhaus.de\/en\/blog-en\/aithe-gravedigger-of-creativity\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36fb576 e-con-full e-flex e-con e-child\" data-id=\"36fb576\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-601af74 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"601af74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg width=\"8\" height=\"8\" viewBox=\"0 0 8 8\" fill=\"none\"><rect width=\"8\" height=\"8\" fill=\"white\" \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73cabc elementor-widget elementor-widget-post-info\" data-id=\"b73cabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4ad7268 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">AI<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-375e19c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"375e19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/old.ideenhaus.de\/en\/blog-en\/aithe-gravedigger-of-creativity\/\">AI: the gravedig\u00adger of cre\u00adativ\u00adi\u00adty?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How we think about brands<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-36838","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blog \u2013 Branding, AI &amp; Brand Strategy | IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Brand Blog AI: Latest insights 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