{"id":57340,"date":"2024-11-14T16:20:13","date_gmt":"2024-11-14T15:20:13","guid":{"rendered":"https:\/\/ideenhaus.de\/brand-style-development-2\/"},"modified":"2025-12-05T15:55:54","modified_gmt":"2025-12-05T14:55:54","slug":"brand-style-development","status":"publish","type":"page","link":"https:\/\/old.ideenhaus.de\/en\/brand-style-development\/","title":{"rendered":"Brand style devel\u00adop\u00adment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57340\" class=\"elementor elementor-57340 elementor-56951\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848735c e-flex e-con-boxed e-con e-parent\" data-id=\"848735c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e576bc elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8e576bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>Brand style devel\u00adop\u00adment<\/strong><b><\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c671328 e-flex e-con-boxed e-con e-parent\" data-id=\"c671328\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53573d8 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"53573d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1058\" height=\"595\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/IDH_MO_Expertise.jpg\" class=\"attachment-full size-full wp-image-62434\" alt=\"Picture of Marcel Olek\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/IDH_MO_Expertise.jpg 1058w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/IDH_MO_Expertise-300x169.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/IDH_MO_Expertise-1024x576.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/IDH_MO_Expertise-768x432.jpg 768w\" sizes=\"(max-width: 1058px) 100vw, 1058px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15cd312 e-flex e-con-boxed e-con e-parent\" data-id=\"15cd312\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-071be0f e-con-full e-flex e-con e-child\" data-id=\"071be0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f61651c elementor-widget__width-inherit elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f61651c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2018For me, design is more than just taste \u2014 it\u2019s the intel\u00adli\u00adgent translation of a strat\u00ade\u00adgy that makes brands great and gen\u00ader\u00adates sales. The cre\u00adative process behind every successful label makes my work par\u00adtic\u00adu\u00adlar\u00adly ful\u00adfill\u00ading.\u2019 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9bf2f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8b9bf2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Marcel Olek<\/strong>, Man\u00adag\u00ading Direc\u00adtor Cre\u00adative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b139466 e-flex e-con-boxed e-con e-parent\" data-id=\"b139466\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bfeff elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f3bfeff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"NormalTextRun SCXW262466304 BCX0\">Even as a stu\u00addent, I was inter\u00adest\u00aded in design and how codes affect us humans. Back then, I would never have thought about how brands  <\/span><span class=\"NormalTextRun SCXW262466304 BCX0\">can be trans\u00adlat\u00aded<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> from a strat\u00ade\u00adgy and how method\u00adi\u00adcal, but also cre\u00adative, this can be.<\/span> <\/strong><\/p><p><span class=\"NormalTextRun SCXW262466304 BCX0\">For some, a label may<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> just<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> be<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW262466304 BCX0\"> a label<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW262466304 BCX0\">, but<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> we know<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> that a<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> label<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> can gen\u00ader\u00adate<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> mil\u00adlions<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> of dol\u00adlars<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> in sales<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> for our cus\u00adtomers. Design must there\u00adfore always be based on method\u00adi\u00adcal intel\u00adli\u00adgence, with taste taking a back seat. That\u2019s why it\u2019s always nice when we can talk to cus\u00adtomers about the translation of strat\u00ade\u00adgy rather than taste during the process.<\/span> <\/p><p><span class=\"NormalTextRun SCXW262466304 BCX0\">This is not only <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW262466304 BCX0\">fun <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW262466304 BCX0\">for<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> every\u00adone <\/span><span class=\"NormalTextRun SCXW262466304 BCX0\">involved,<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> but also<\/span><span class=\"NormalTextRun SCXW262466304 BCX0\"> takes the dis\u00addain for my per\u00adfor\u00admance out of brand devel\u00adop\u00adment.<\/span><\/p><p><strong>Fur\u00adther insights into brand style devel\u00adop\u00adment.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b53931 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4b53931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.ideenhaus.de\/en\/brand-style-development-expertise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2f251a e-flex e-con-boxed e-con e-parent\" data-id=\"f2f251a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8583abb e-con-full e-flex e-con e-child\" data-id=\"8583abb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb0707 elementor-widget elementor-widget-heading\" data-id=\"4eb0707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I look forward to<br>a personal exchange!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb1208 elementor-widget elementor-widget-image\" data-id=\"8fb1208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/elementor\/thumbs\/3364_4_Marcel_Olek-rc4qv6ty9uwgze5428agt5l7vt6hbgvdc7jglfz5hw.png\" title=\"3364_4_Marcel_Olek\" alt=\"Picture Marcel Olek\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45086d0 elementor-widget elementor-widget-heading\" data-id=\"45086d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marcel Olek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a955c elementor-widget elementor-widget-heading\" data-id=\"29a955c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nMan\u00adag\u00ading Direc\u00adtor Cre\u00adation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc7a14 elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ccc7a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"mailto:marcel.olek@ideenhaus.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write to me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccbde05 e-con-full e-flex e-con e-child\" data-id=\"ccbde05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5eb73c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e5eb73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect width=\"32\" height=\"32\" rx=\"6\" fill=\"#4A2744\" fill-opacity=\"0.08\" \/><g clip-path=\"url(#clip0_1902_394)\"><path d=\"M20.8192 25.0501C20.5692 25.0501 20.3092 25.0301 20.0492 24.9801C17.1492 24.4301 14.1992 22.7701 11.7392 20.3101C9.27924 17.8501 7.61924 14.8901 7.06924 11.9901C6.81924 10.6801 7.21924 9.36006 8.12924 8.45006L8.77924 7.80006C9.84924 6.73006 11.5992 6.73006 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11.1801C13.0692 10.8201 13.0992 10.3401 12.7892 10.0301L11.6192 8.86006C11.3792 8.62006 11.0592 8.49006 10.7392 8.49006L10.7292 8.50006Z\" fill=\"#4A2744\" \/><\/g><defs><clipPath id=\"clip0_1902_394\"><rect width=\"18.05\" height=\"18.05\" fill=\"white\" transform=\"translate(7 7)\" \/><\/clipPath><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84bbbf5 elementor-widget elementor-widget-button\" data-id=\"84bbbf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+491709269136\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+49 170 92 69 136<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand style devel\u00adop\u00adment \u2018For me, design is more than just taste \u2014 it\u2019s the intel\u00adli\u00adgent translation of a strat\u00ade\u00adgy that makes brands great and gen\u00ader\u00adates sales. The cre\u00adative process behind every successful label makes my work par\u00adtic\u00adu\u00adlar\u00adly ful\u00adfill\u00ading.\u2019 Marcel Olek, Man\u00adag\u00ading Direc\u00adtor Cre\u00adative Even as a stu\u00addent, I was inter\u00adest\u00aded in design and how codes [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-57340","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand style development - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Brand style development \u2013 the intelligent translation of a strategy that makes brands great and generates sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/brand-style-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand style development\" \/>\n<meta property=\"og:description\" content=\"Brand style development \u2013 the intelligent translation of a strategy that makes brands great and generates sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/brand-style-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; 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