{"id":57361,"date":"2024-11-14T16:45:54","date_gmt":"2024-11-14T15:45:54","guid":{"rendered":"https:\/\/ideenhaus.de\/pos-amp-packaging-new\/"},"modified":"2025-12-18T14:44:43","modified_gmt":"2025-12-18T13:44:43","slug":"pos-and-packaging","status":"publish","type":"page","link":"https:\/\/old.ideenhaus.de\/en\/pos-and-packaging\/","title":{"rendered":"POS and pack\u00adag\u00ading"},"content":{"rendered":"\t\t
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POS and
pack\u00adag\u00ading<\/strong><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2018For me, pack\u00adag\u00ading is the fine art of stag\u00ading brands in the small\u00adest of spaces. It trans\u00adforms prod\u00aducts into dreams come true and deter\u00admines suc\u00adcess on the shelf in a frac\u00adtion of a second.\u2019 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ralf Brend\u00adjes<\/strong>, Head of brand communications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What may be pack\u00adag\u00ading or a POS con\u00adcept for some is, for me, always the fine art of pre\u00adsent\u00ading brands in the small\u00adest of spaces.<\/span><\/strong><\/p>

Let\u2019s take a look at Dr Oetker baking powder. <\/span>So for some it is just a powder, but the pack\u00adag\u00ading makes it the ful\u00adfil\u00adment of <\/span>big<\/span> Cook\u00ading and baking fan\u00adtasies that make a party truly successful. Because when the <\/span>Birth\u00adday cake <\/span>is a <\/span>suc\u00adcess<\/span> that<\/span>is often half the battle. \u201cPack\u00adag\u00ading is seduc\u00adtion,\u201d <\/span>so <\/span>Dr. Helene Kar\u00admasin. And she\u2019s right! <\/span><\/p>

We make the deci\u00adsion whether to buy a prod\u00aduct or leave it on the shelf in a matter of sec\u00adonds \u2013 and that\u2019s exact\u00adly what makes my work so valu\u00adable. Accord\u00ading to some experts, up to 7 out of 10 new prod\u00aduct launch\u00ades fail within the first three months on the shelf, and it is pre\u00adcise\u00adly this chal\u00adlenge that I have to over\u00adcome time and time again. The POS and the shelf are the harsh\u00adest crit\u00adics and the deci\u00adsive yard\u00adstick for suc\u00adcess or fail\u00adure. <\/p>

Fur\u00adther insights into POS and pack\u00adag\u00ading.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I look forward to
a personal exchange!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ralf Brend\u00adjes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nHead of Brand Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWrite to me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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POS and pack\u00adag\u00ading \u2018For me, pack\u00adag\u00ading is the fine art of stag\u00ading brands in the small\u00adest of spaces. It trans\u00adforms prod\u00aducts into dreams come true and deter\u00admines suc\u00adcess on the shelf in a frac\u00adtion of a second.\u2019 Ralf Brend\u00adjes, Head of brand communications What may be pack\u00adag\u00ading or a POS con\u00adcept for some is, for [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-57361","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPOS and packaging - Markenagentur IDEENHAUS<\/title>\n<meta name=\"description\" content=\"IDEENHAUS develops POS and packaging in Nuremberg: branding, design, and strategies for a strong brand presence at the point of sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/pos-and-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POS and packaging\" \/>\n<meta property=\"og:description\" content=\"IDEENHAUS develops POS and packaging in Nuremberg: branding, design, and strategies for a strong brand presence at the point of sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/pos-and-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding & Strategie aus N\u00fcrnberg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T13:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2024\/05\/MicrosoftTeams-image-59-1-scaled-1.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/pos-and-packaging\/\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/pos-and-packaging\/\",\"name\":\"POS and packaging - 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