{"id":57363,"date":"2024-11-14T16:52:37","date_gmt":"2024-11-14T15:52:37","guid":{"rendered":"https:\/\/ideenhaus.de\/pos-packaging-expertise-new\/"},"modified":"2025-12-05T15:58:02","modified_gmt":"2025-12-05T14:58:02","slug":"pos-and-packaging-expertise","status":"publish","type":"page","link":"https:\/\/old.ideenhaus.de\/en\/pos-and-packaging-expertise\/","title":{"rendered":"POS and pack\u00adag\u00ading exper\u00adtise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57363\" class=\"elementor elementor-57363 elementor-44932\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e46a80a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e46a80a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f041c4\" data-id=\"7f041c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0ea680 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a0ea680\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>POS and pack\u00adag\u00ading<\/strong><b>\n<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-85829dd e-flex e-con-boxed e-con e-parent\" data-id=\"85829dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaeac0 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2aaeac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><u>\u2192 Pack\u00adag\u00ading and POS are often the first points of con\u00adtact between brands and their fans.<\/u><u> Strong codes,<\/u><u> orig\u00adi\u00adnal\u00adi\u00adty,<\/u> <u>and rel\u00ade\u00advant mes\u00adsages ar<\/u><u>e required here.<\/u><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2ba69d elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"c2ba69d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f405e41 e-con-full e-flex e-con e-child\" data-id=\"f405e41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56a1246 elementor-widget elementor-widget-button\" data-id=\"56a1246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pack\u00adag\u00ading con\u00adcepts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94cbaf elementor-widget elementor-widget-button\" data-id=\"d94cbaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">POS con\u00adcepts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc41dee elementor-widget elementor-widget-button\" data-id=\"fc41dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Semi\u00adotic pack\u00adag\u00ading analy\u00adses<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-123f12c e-con-full e-flex e-con e-child\" data-id=\"123f12c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad4a37 elementor-widget elementor-widget-button\" data-id=\"4ad4a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pre-Test Online<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea86d0 elementor-widget elementor-widget-button\" data-id=\"dea86d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Master and indi\u00advid\u00adual real\u00adi\u00adsa\u00adtions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe578f elementor-widget elementor-widget-button\" data-id=\"efe578f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pre-test in stores<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e15167b elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"e15167b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9278870 e-flex e-con-boxed e-con e-child\" data-id=\"9278870\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f51df10 elementor-widget elementor-widget-text-editor\" data-id=\"f51df10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pack\u00adag\u00ading con\u00adcepts<\/li><li>POS con\u00adcepts<\/li><li>Semi\u00adotic pack\u00adag\u00ading analy\u00adses<\/li><li>Pre-Test Online<\/li><li>Master and indi\u00advid\u00adual real\u00adi\u00adsa\u00adtions<\/li><li>Pre-test in stores<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d32fea e-flex e-con-boxed e-con e-parent\" data-id=\"8d32fea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d6551 elementor-widget elementor-widget-image\" data-id=\"59d6551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"676\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2019\/06\/p_designagentur-markenentwicklung-keyvisual-fjol_Overview_1200x450.jpg\" class=\"attachment-large size-large wp-image-10612\" alt=\"Illustrating a development using a picture in the climbing garden\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2019\/06\/p_designagentur-markenentwicklung-keyvisual-fjol_Overview_1200x450.jpg 676w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2019\/06\/p_designagentur-markenentwicklung-keyvisual-fjol_Overview_1200x450-300x200.jpg 300w\" sizes=\"(max-width: 676px) 100vw, 676px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5736b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8d5736b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>1. Expe\u00adri\u00adence you can count on<\/strong><\/span><\/p><p><strong>For over 35 years, we have been trans\u00adlat\u00ading strategies into indi\u00advid\u00adual brand touch\u00adpoints. This enables us to read and imple\u00adment strategies. <\/strong><\/p><p>Our long-stand\u00ading part\u00adner\u00adship with the Center for Sus\u00adtain\u00adable Cor\u00adpo\u00adrate Management (ZNU) under\u00adscores our com\u00admit\u00adment to sus\u00adtain\u00adable solu\u00adtions, par\u00adtic\u00adu\u00adlar\u00adly in the FMCG and food sec\u00adtors. Over the decades, we have helped numer\u00adous brands strength\u00aden their pres\u00adence and market share at the point of sale (POS). Pack\u00adag\u00ading is seduction\u2014and that\u2019s how we approach our work when devel\u00adop\u00ading pack\u00adag\u00ading and POS solu\u00adtions for our cus\u00adtomers.  <\/p><p> <\/p><p><span style=\"text-decoration: underline;\"><strong>2. Strate\u00adgic and method\u00adi\u00adcal approach<\/strong><\/span><\/p><p><strong>We live and love self-sim\u00adi\u00adlar\u00adi\u00adty! For con\u00adsis\u00adtent brand per\u00adcep\u00adtion and trust among your cus\u00adtomers, you should not con\u00adstant\u00adly rein\u00advent your\u00adself if it is not nec\u00ades\u00adsary. <\/strong><\/p><p>Brands are not a play\u00adground for unnec\u00ades\u00adsary cre\u00adativ\u00adi\u00adty. Focus on con\u00adti\u00adnu\u00adity rather than point\u00adless cre\u00adative exper\u00adi\u00adments. We too some\u00adtimes start with a blank sheet of paper. When we do, we always rely on the semi\u00adotic anchor and our knowl\u00adedge of which codes (signs) are cru\u00adcial at which point. Sales are cru\u00adcial, and that is what we focus on. We guide you method\u00adi\u00adcal\u00adly and trans\u00adpar\u00adent\u00adly through the process with\u00adout taking any risks.     <\/p><p> <\/p><p><span style=\"text-decoration: underline;\"><strong>3. Your ben\u00ade\u00adfit: Safety in all deci\u00adsions<\/strong><\/span><\/p><p><strong>A prod\u00aduct launch or pack\u00adag\u00ading relaunch requires well-thought-out deci\u00adsions, not spon\u00adta\u00adneous actions. That\u2019s why we go the extra mile with you and con\u00adduct (online) pre-tests to get ini\u00adtial reac\u00adtions and feed\u00adback from poten\u00adtial cus\u00adtomers. <\/strong><\/p><p>In addi\u00adtion, we con\u00adduct tests in select\u00aded retail out\u00adlets to val\u00adi\u00addate actual market per\u00adfor\u00admance. We either carry out these tests our\u00adselves or work with expe\u00adri\u00adenced part\u00adners to obtain reli\u00adable results. We also take care of the detailed work and final\u00adiza\u00adtion of all files to ensure that your project ends up suc\u00adcess\u00adful\u00adly on the shelf or online. We not only think things through to the end, but also make sure that your prod\u00aduct ends up where it belongs.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90851a5 e-flex e-con-boxed e-con e-parent\" data-id=\"90851a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0b74f4 e-con-full e-flex e-con e-child\" data-id=\"c0b74f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c524f35 e-con-full e-flex e-con e-child\" data-id=\"c524f35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef8dda elementor-widget elementor-widget-text-editor\" data-id=\"3ef8dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>76%<\/strong> of pur\u00adchas\u00ading deci\u00adsions are made direct\u00adly at the POS. Clear and brand-con\u00adsis\u00adtent mes\u00adsages are there\u00adfore essen\u00adtial! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c043e0 elementor-widget elementor-widget-text-editor\" data-id=\"7c043e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Source: <\/i><i>PwC, AIS\u00adcreen<\/i><i>, 2023<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fed2023 e-con-full e-flex e-con e-child\" data-id=\"fed2023\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-409817a e-flex e-con-boxed e-con e-parent\" data-id=\"409817a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d11273d e-con-full e-flex e-con e-child\" data-id=\"d11273d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fad6f4d elementor-widget elementor-widget-heading\" data-id=\"fad6f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I look forward to<br>a personal exchange!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00eb365 elementor-widget elementor-widget-image\" data-id=\"00eb365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/elementor\/thumbs\/ralf-brendjes-thumbnail-rc4quhgb5bxq9x5z6fbjftzruenkjn2m8pxcmz0s5w.jpg\" title=\"ralf-brend\u00adjes-thumb\u00adnail\" alt=\"Picture Ralf Brendjes\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed6820 elementor-widget elementor-widget-heading\" data-id=\"fed6820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ralf Brend\u00adjes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31865d9 elementor-widget elementor-widget-heading\" data-id=\"31865d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nHead of Brand Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74f545 elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e74f545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"mailto:ralf.brendjes@ideenhaus.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write to 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20.1701C19.6192 20.6101 18.9492 20.7401 18.3992 20.4901C16.9492 19.8501 15.5492 18.8801 14.3592 17.7001C13.1692 16.5101 12.2092 15.1201 11.5692 13.6601C11.3192 13.1101 11.4492 12.4401 11.8892 12.0001L12.7092 11.1801C13.0692 10.8201 13.0992 10.3401 12.7892 10.0301L11.6192 8.86006C11.3792 8.62006 11.0592 8.49006 10.7392 8.49006L10.7292 8.50006Z\" fill=\"#4A2744\" \/><\/g><defs><clipPath id=\"clip0_1902_394\"><rect width=\"18.05\" height=\"18.05\" fill=\"white\" transform=\"translate(7 7)\" \/><\/clipPath><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939020f elementor-widget elementor-widget-button\" data-id=\"939020f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+491709269108\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+49 170 92 69 108<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POS and pack\u00adag\u00ading \u2192 Pack\u00adag\u00ading and POS are often the first points of con\u00adtact between brands and their fans. Strong codes, orig\u00adi\u00adnal\u00adi\u00adty, and rel\u00ade\u00advant mes\u00adsages are required here. Pack\u00adag\u00ading con\u00adcepts POS con\u00adcepts Semi\u00adotic pack\u00adag\u00ading analy\u00adses Pre-Test Online Master and indi\u00advid\u00adual real\u00adi\u00adsa\u00adtions Pre-test in stores Pack\u00adag\u00ading con\u00adcepts POS con\u00adcepts Semi\u00adotic pack\u00adag\u00ading analy\u00adses Pre-Test Online Master and [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-57363","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>POS &amp; Packaging - Brand presence at the point of sale<\/title>\n<meta name=\"description\" content=\"Packaging and POS design by IDEENHAUS turns the first brand contact into an experience \u2013 authentic and eye-catching.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/pos-and-packaging-expertise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POS and packaging expertise\" \/>\n<meta property=\"og:description\" content=\"Packaging and POS design by IDEENHAUS turns the first brand contact into an experience \u2013 authentic and eye-catching.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/pos-and-packaging-expertise\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; 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