{"id":57105,"date":"2024-11-04T09:26:57","date_gmt":"2024-11-04T08:26:57","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/aithe-gravedigger-of-creativity\/"},"modified":"2025-09-16T13:46:51","modified_gmt":"2025-09-16T11:46:51","slug":"aithe-gravedigger-of-creativity","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/blog-en\/aithe-gravedigger-of-creativity\/","title":{"rendered":"AI: the gravedig\u00adger of cre\u00adativ\u00adi\u00adty?"},"content":{"rendered":"\t\t
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Thoughts on the use of AI in cre\u00adative and design process\u00ades from Marcel, Cre\u00adative Lead and Head of Design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More than just prac\u00adti\u00adcal helpers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AI tools have made impres\u00adsive progress in recent years. The new tech\u00adnolo\u00adgies have mul\u00adti\u00adplied cre\u00adative pos\u00adsi\u00adbil\u00adi\u00adties. With little effort, images can now be cre\u00adat\u00aded that until recent\u00adly would have required a high degree of excel\u00adlence, skill and time. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In the cre\u00adative and design process in par\u00adtic\u00adu\u00adlar, how\u00adev\u00ader, the beloved tools of gen\u00ader\u00ada\u00adtive AI are now far more than just prac\u00adti\u00adcal little helpers.They blur the bound\u00adaries of what is pos\u00adsi\u00adble, allow us to dream and open up com\u00adplete\u00adly new dimen\u00adsions of aes\u00adthet\u00adic experiences.Artists such as Refik Anadol, in par\u00adtic\u00adu\u00adlar, leave us mar\u00advel\u00adling. The renowned MoMA exhib\u00adit\u00aded his algo\u00adrithm-based instal\u00adla\u00adtion \u2018Unsu\u00adper\u00advised \u2014 Machine Hal\u00adlu\u00adci\u00adna\u00adtions \u20191<\/sup> in its hal\u00adlowed halls of con\u00adtem\u00adpo\u00adrary art in New York, inspir\u00ading mil\u00adlions of vis\u00adi\u00adtors. \u2018Unique\u2019, \u201cunseen\u201d and \u201cinspir\u00ading\u201d are fre\u00adquent reac\u00adtions to Anadol\u2019s art. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In May 2024, the artist duo \u2018BOLDTRON\u2019 achieved a ground\u00adbreak\u00ading advance in AI video technology with their dig\u00adi\u00adtal col\u00adlectible series \u2018The Vault of Won\u00adders \u20192<\/sup>. With a strong con\u00adcep\u00adtu\u00adal idea as a start\u00ading point, they used AI to create fan\u00adtas\u00adtic fan\u00adta\u00adsy crea\u00adtures that delight\u00aded art col\u00adlec\u00adtors and the curi\u00adous in no time at all. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Has AI replaced the cre\u00adativ\u00adi\u00adty of design\u00aders?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A ques\u00adtion that is often asked when it comes to cre\u00adativ\u00adi\u00adty and design in a pro\u00adfes\u00adsion\u00adal environment. The answer is clear\u00adly no. Tech\u00adni\u00adcal pos\u00adsi\u00adbil\u00adi\u00adties alone do not create qual\u00adi\u00adty. It is deter\u00admined by the context, the appli\u00adca\u00adtion, the message, the fit, the dif\u00adfer\u00aden\u00adti\u00ada\u00adtion and so on. Even the acces\u00adsi\u00adbil\u00adi\u00adty of the medium of pho\u00adtog\u00adra\u00adphy, which is avail\u00adable to every\u00adone on their smart\u00adphone, has not replaced pro\u00adfes\u00adsion\u00adal pho\u00adtog\u00adra\u00adphers. Quite the oppo\u00adsite. In the flood of images, the need for aes\u00adthet\u00adic orig\u00adi\u00adnal\u00adi\u00adty and out\u00adstand\u00ading qual\u00adi\u00adty is increas\u00ading. And this can still be recog\u00adnised. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Effect instead of tool. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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When using AI, as with any other tool, it is ulti\u00admate\u00adly not about the tool itself, but about the effect of the results achieved. Shap\u00ading and design\u00ading these results is the goal of pro\u00adfes\u00adsion\u00adal cre\u00adativ\u00adi\u00adty as we under\u00adstand it. An iPhone does not make a good pho\u00adtog\u00adra\u00adph\u00ader; the avail\u00adabil\u00adi\u00adty of colour does not make a good painter. How and for what would pio\u00adneers such as Michelan\u00adge\u00adlo, Monet or Andy Warhol have used today\u2019s AI tools in their day? And what are the ques\u00adtions we want to answer for our cus\u00adtomers? What do the experiences we want to create for brands look like? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This is what we want to work on with our cus\u00adtomers. On the basis of sound strategies, with methodology, depth and sub\u00adstance. And with the tools of today.3<\/sup> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Thoughts on the use of AI in cre\u00adative and design process\u00ades from Marcel, Cre\u00adative Lead and Head of Design. More than just prac\u00adti\u00adcal helpers AI tools have made impres\u00adsive progress in recent years. The new tech\u00adnolo\u00adgies have mul\u00adti\u00adplied cre\u00adative pos\u00adsi\u00adbil\u00adi\u00adties. With little effort, images can now be cre\u00adat\u00aded that until recent\u00adly would have required a [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":50802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[347,424],"tags":[425],"kunde":[],"class_list":["post-57105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-style","tag-ai"],"acf":[],"yoast_head":"\nAI: the gravedigger of creativity? - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Thoughts on the use of AI in creative and design processes from Marcel, Creative Lead and Head of Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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