{"id":60189,"date":"2025-04-02T14:47:51","date_gmt":"2025-04-02T12:47:51","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/between-technology-and-people\/"},"modified":"2025-09-30T09:50:17","modified_gmt":"2025-09-30T07:50:17","slug":"between-technology-and-people","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/blog-en\/between-technology-and-people\/","title":{"rendered":"SXSW 2025: Between technology and people"},"content":{"rendered":"\t\t
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At the begin\u00adning of March, Juliane<\/strong> laced up her sneak\u00aders and set off for one of the most excit\u00ading events on the inter\u00adna\u00adtion\u00adal cre\u00adative and tech scene: South by South\u00adwest (SXSW) in Austin, Texas<\/strong>. Every year, this leg\u00adendary fes\u00adti\u00adval attracts leading minds from the worlds of inno\u00adva\u00adtion, technology, cul\u00adture, and the cre\u00adative indus\u00adtries<\/strong>\u2014and is con\u00adsid\u00adered a hotspot for trends that will shape the future. <\/p>

Togeth\u00ader with BrandTrust<\/strong>, she immersed her\u00adself in a vibrant expe\u00adri\u00adence that offered not only inspi\u00adra\u00adtion but also clear prospects for the future. But this time, the mood was dif\u00adfer\u00adent: the sole focus on technology is a thing of the past. The dis\u00adcus\u00adsions and pre\u00adsen\u00adta\u00adtions cen\u00adtered on the sym\u00adbio\u00adsis of technology and human\u00adi\u00adty<\/strong>\u2014a con\u00adnec\u00adtion that sets new stan\u00addards for brand management, communication, and dig\u00adi\u00adtal trans\u00adfor\u00adma\u00adtion. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Austin was once again trans\u00adformed into a roar\u00ading cosmos of inspi\u00adra\u00adtion, where future thinkers, tech vision\u00adar\u00adies and cre\u00adative minds from all over the world came togeth\u00ader.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The key insight: instead of daring pre\u00addic\u00adtions about the future, today it\u2019s all about the essen\u00adtial ques\u00adtion of how we nav\u00adi\u00adgate into the future<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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One topic shone par\u00adtic\u00adu\u00adlar\u00adly bright\u00adly: SOCIAL HEALTH<\/strong> \u2014 the under\u00ades\u00adti\u00admat\u00aded magic of gen\u00aduine inter\u00adper\u00adson\u00adal con\u00adnec\u00adtions.
After years of inten\u00adsive dis\u00adcus\u00adsions about mental and phys\u00adi\u00adcal health, the power of social inter\u00adac\u00adtion<\/strong> is now taking center stage.
The message to com\u00adpa\u00adnies is clear: if you want to sur\u00advive in the future, you need to create experiences that truly bring people togeth\u00ader<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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No less excit\u00ading: EMOTIONAL AI<\/strong>.
Arti\u00adfi\u00adcial intel\u00adli\u00adgence has long since learned not only to process data, but also to read the most subtle forms of human expres\u00adsion<\/strong>. Plat\u00adforms such as Rep\u00adli\u00adka or Girlfriend.ai impres\u00adsive\u00adly demon\u00adstrate how people are increas\u00ading\u00adly enter\u00ading into emo\u00adtion\u00adal rela\u00adtion\u00adships with AI. But the fun\u00adda\u00admen\u00adtal philo\u00adsoph\u00adi\u00adcal ques\u00adtion remains: Can arti\u00adfi\u00adcial intel\u00adli\u00adgence devel\u00adop gen\u00aduine empa\u00adthy<\/strong> \u2014 or are we just expe\u00adri\u00adenc\u00ading a bril\u00adliant illu\u00adsion? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Anoth\u00ader high\u00adlight was the suc\u00adcess story of YETI<\/strong> \u2014 a shin\u00ading exam\u00adple of how excep\u00adtion\u00adal brands are more than just prod\u00aduct sup\u00adpli\u00aders.
They create vibrant com\u00admu\u00adni\u00adties<\/strong> and tell stories that get under your skin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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And what is never miss\u00ading in Austin: the city vibrates with live music<\/strong> on every corner \u2014 a form of social health that touch\u00ades hearts and con\u00adnects people.<\/p>

Are you curi\u00adous? In Juliane\u2019s LinkedIn post<\/a>, you will find the three most impor\u00adtant insights from SXSW 2025. It\u2019s def\u00adi\u00adnite\u00adly worth a visit! And for even more impres\u00adsions, check out the SXSW 2025 recap reel<\/a> on our Insta\u00adgram account. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Expe\u00adri\u00adence Juliane\u2019s inspir\u00ading adven\u00adture at SXSW 2025 in Austin!<\/p>\n","protected":false},"author":18,"featured_media":59888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[347,346],"tags":[564],"kunde":[],"class_list":["post-60189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-digital-en","tag-sxsw-austin-en"],"acf":[],"yoast_head":"\nSXSW 2025: Between technology and people<\/title>\n<meta name=\"description\" content=\"Immerse yourself in SXSW 2025: an event that sets new standards in combining technology and human creativity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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