{"id":64189,"date":"2025-08-29T11:22:08","date_gmt":"2025-08-29T09:22:08","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/vr-teilhaberbank-2\/"},"modified":"2025-10-13T15:53:11","modified_gmt":"2025-10-13T13:53:11","slug":"vr-teilhaberbank-2","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/","title":{"rendered":"More than just a bank \u2013 Strate\u00adgic rebrand\u00ading in action"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64189\" class=\"elementor elementor-64189 elementor-64037\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fa75 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dd2f79 e-con-full e-flex e-con e-child\" data-id=\"6dd2f79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d678 elementor-widget__width-initial .cases-gradient-title elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"105d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">More than just a bank \u2013 Strate\u00adgic rebrand\u00ading in action<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f82a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e6f82a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed26 e-con-full e-flex e-con e-child\" data-id=\"9c6ed26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d9c19a2 e-con-full e-flex e-con e-child\" data-id=\"d9c19a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1eb910c e-con-full e-flex e-con e-child\" data-id=\"1eb910c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d1174 elementor-widget elementor-widget-heading\" data-id=\"b2d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22de6 elementor-widget elementor-widget-heading\" data-id=\"5f22de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VR Teil\u00adhaber\u00adbank<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea3ee0 e-con-full e-flex e-con e-child\" data-id=\"0ea3ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5f2a elementor-widget elementor-widget-heading\" data-id=\"67a5f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b127c2 elementor-widget elementor-widget-heading\" data-id=\"5b127c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand devel\u00adop\u00adment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1799ec e-con-full e-flex e-con e-child\" data-id=\"b1799ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822d537 elementor-widget elementor-widget-heading\" data-id=\"822d537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a38c2 elementor-widget elementor-widget-heading\" data-id=\"77a38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Banks and finance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c485536 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c485536\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93995f0 elementor-widget elementor-widget-image\" data-id=\"93995f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=http:\/\/ideenhaus.de\/cases\/kiwi-now\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/fb1.svg\" class=\"attachment-large size-large wp-image-41034\" alt=\"Facebook Icon\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e12b0 elementor-widget elementor-widget-image\" data-id=\"b1e12b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/ln.svg\" class=\"attachment-large size-large wp-image-41036\" alt=\"LinkedIn Icon\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf43762 elementor-widget elementor-widget-image\" data-id=\"cf43762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/share.svg\" class=\"attachment-large size-large wp-image-41038\" alt=\"Share Icon\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6911ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"6911ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96ba9b7 elementor-widget elementor-widget-video\" data-id=\"96ba9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/08\/VRBank_Case_Banner1.mp4\" autoplay loop muted=\"muted\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff0a0d e-flex e-con-boxed e-con e-parent\" data-id=\"eff0a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33e3a73 e-con-full e-flex e-con e-child\" data-id=\"33e3a73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03f148 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"d03f148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Work in progress at a glance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39a504a e-con-full e-flex e-con e-child\" data-id=\"39a504a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-85b66a0 e-con-full e-flex e-con e-child\" data-id=\"85b66a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fcb9a elementor-widget elementor-widget-text-editor\" data-id=\"a3fcb9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After 150 years as VR Bank Metropol\u00adre\u00adgion N\u00fcrn\u00adberg, the coop\u00ader\u00ada\u00adtive bank has taken the bold step of becom\u00ading VR Teil\u00adhaber\u00adBank \u2013 a strate\u00adgic rebrand\u00ading that goes far beyond a simple name change. For two years, we have been sup\u00adport\u00ading the com\u00adplex trans\u00adfor\u00adma\u00adtion process from the ini\u00adtial strate\u00adgic analy\u00adsis to successful inter\u00adnal imple\u00admen\u00adta\u00adtion. The exter\u00adnal market launch took place in mid-2025, and ini\u00adtial cus\u00adtomer feed\u00adback has been con\u00adsis\u00adtent\u00adly pos\u00adi\u00adtive. A change management project that shows: Real trans\u00adfor\u00adma\u00adtion takes time, strat\u00ade\u00adgy, and the courage to rein\u00adter\u00adpret tra\u00addi\u00adtion.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588dcd1 e-con-full e-flex e-con e-child\" data-id=\"588dcd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-81de260 e-con-full e-flex e-con e-child\" data-id=\"81de260\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7442f50 elementor-widget elementor-widget-text-editor\" data-id=\"7442f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\nDon\u2019t feel like read\u00ading any fur\u00adther?\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234353 elementor-align-left contrast-btn elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"2234353\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjcwMjIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1825286 elementor-align-left contrast-btn elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"1825286\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+499114777240\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a565254 elementor-widget elementor-widget-html\" data-id=\"a565254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function () {\n    document.addEventListener('click', function (e) {\n      const el = e.target.closest('[data-ih-event=\"c_click_call\"]');\n      if (!el) return;\n \n      \/\/ Deduplizierung: kein mehrfaches Feuern\n      if (el.__ih_sent) return;\n      el.__ih_sent = true;\n      setTimeout(() => (el.__ih_sent = false), 1500);\n \n      window.dataLayer = window.dataLayer || [];\n      window.dataLayer.push({\n        event: 'c_click_call',                 \/\/ Trigger-Event f\u00fcr GTM\n        link_text: (el.textContent || '').trim(),  \/\/ z. B. \"Skip den Text \u2013 Call us\"\n        link_url: el.getAttribute('href') || '',\n        page_location: location.href,\n        page_path: location.pathname,\n        page_title: document.title\n      });\n    }, { passive: true });\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-068a959 e-flex e-con-boxed e-con e-parent\" data-id=\"068a959\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5b6877 e-con-full e-flex e-con e-child\" data-id=\"b5b6877\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a18e61 elementor-widget elementor-widget-heading\" data-id=\"8a18e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2 years<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60281d2 elementor-widget elementor-widget-text-editor\" data-id=\"60281d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrate\u00adgic sup\u00adport<br>and devel\u00adop\u00adment\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1296b67 e-con-full e-flex e-con e-child\" data-id=\"1296b67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5b845 elementor-widget elementor-widget-heading\" data-id=\"9c5b845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">200+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6287fe0 elementor-widget elementor-widget-text-editor\" data-id=\"6287fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEmployees and entire work\u00adforce suc\u00adcess\u00adful\u00adly trained and taken along\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83b7087 e-con-full e-flex e-con e-child\" data-id=\"83b7087\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c504428 elementor-widget elementor-widget-heading\" data-id=\"c504428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4ddb7 elementor-widget elementor-widget-text-editor\" data-id=\"8d4ddb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGo-live with pos\u00adi\u00adtive<br>ini\u00adtial market reac\u00adtions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ecc2c e-flex e-con-boxed e-con e-parent\" data-id=\"67ecc2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b83d8ab elementor-widget elementor-widget-video\" data-id=\"b83d8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=M3DWAFFwgAY&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/old.ideenhaus.de\/wp-content\/uploads\/borlabs-cookie\/1\/yt_M3DWAFFwgAY_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are cur\u00adrent\u00adly view\u00ading a place\u00adhold\u00ader con\u00adtent from <strong>YouTube<\/strong>. To access the actual con\u00adtent, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a target=\"_blank\" class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a target=\"_blank\" class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock con\u00adtent<\/a> <a target=\"_blank\" class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required ser\u00advice and unblock con\u00adtent<\/a> <\/div> <\/div> <\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d645b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d645b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a80d7f6 e-con-full e-flex e-con e-child\" data-id=\"a80d7f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f521d05 elementor-widget elementor-widget-video\" data-id=\"f521d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Logos_BeforeandAfter.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8235375 e-con-full e-flex e-con e-child\" data-id=\"8235375\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-8d7230e e-con-full e-flex e-con e-child\" data-id=\"8d7230e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d531573 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"d531573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The strate\u00adgic<br>chal\u00adlenge:<br>Rethink\u00ading tra\u00addi\u00adtion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ef001 elementor-widget elementor-widget-text-editor\" data-id=\"62ef001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The start\u00ading point:<\/strong> A 150-year-old coop\u00ader\u00ada\u00adtive bank is faced with the ques\u00adtion: How can we com\u00admu\u00adni\u00adcate the coop\u00ader\u00ada\u00adtive prin\u00adci\u00adple in a con\u00adtem\u00adpo\u00adrary and emo\u00adtion\u00adal\u00adly engag\u00ading way?<\/p><p><strong>The prob\u00adlem:<\/strong> people often per\u00adceive bank\u00ading as a nec\u00ades\u00adsary evil, not as a gen\u00aduine part\u00adner\u00adship between equals. The motto \u201cWhat one person cannot achieve, many can\u201d gath\u00aders dust in brochures instead of being put into prac\u00adtice. <\/p><p><strong>The vision:<\/strong> VR Bank becomes VR TeilhaberBank\u2014a name that con\u00adveys atti\u00adtude and illus\u00adtrates what makes the dif\u00adfer\u00adence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a70c32 e-flex e-con-boxed e-con e-parent\" data-id=\"3a70c32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e765ab e-con-full e-flex e-con e-child\" data-id=\"7e765ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5d477d4 e-con-full e-flex e-con e-child\" data-id=\"5d477d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2577910 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"2577910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2 years of sup\u00adport: From analy\u00adsis to trans\u00adfor\u00adma\u00adtion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd815de e-con-full e-flex e-con e-child\" data-id=\"dd815de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-b69cbb6 e-con-full e-flex e-con e-child\" data-id=\"b69cbb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:79}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5948cb1 elementor-widget elementor-widget-heading\" data-id=\"5948cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Phase 1:<br>Strate\u00adgic ground\u00adwork <\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4731f96 elementor-widget elementor-widget-text-editor\" data-id=\"4731f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The chal\u00adlenge lay not only in the \u201cwhat,\u201d but above all in the \u201chow\u201d: How do you make values that have devel\u00adoped over 150 years tan\u00adgi\u00adble for a modern target group?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7650db9 elementor-widget elementor-widget-text-editor\" data-id=\"7650db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our approach:<\/p><ul><li>Brand analy\u00adsis and target group seg\u00admen\u00adta\u00adtion<\/li><li>From \u201cbank\u201d to \u201cpart\u00adner\u00adship\u201d<\/li><li>Devel\u00adop\u00adment of authen\u00adtic communication strategies<\/li><li>Build\u00ading an emo\u00adtion\u00adal brand world<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfc7a5 e-con-full e-flex e-con e-child\" data-id=\"4cfc7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff1358 elementor-widget elementor-widget-heading\" data-id=\"7ff1358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Phase 2:\nChange management and<br>inter\u00adnal trans\u00adfor\u00adma\u00adtion <\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5753204 elementor-widget elementor-widget-text-editor\" data-id=\"5753204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The crit\u00adi\u00adcal suc\u00adcess factor: Before the brand can be com\u00admu\u00adni\u00adcat\u00aded exter\u00adnal\u00adly, it must be under\u00adstood and lived internally.<br><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679ff9d elementor-widget elementor-widget-text-editor\" data-id=\"679ff9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The inter\u00adnal jour\u00adney:<\/p><ul><li>Strate\u00adgic communication in all com\u00admit\u00adtees<\/li><li>Employ\u00adee train\u00ading and inter\u00adnal enthu\u00adsi\u00adasm<\/li><li>Devel\u00adop\u00ading a \u201cpart\u00adner men\u00adtal\u00adi\u00adty\u201d within the team<\/li><li>Sup\u00adport\u00ading the brand and mar\u00adket\u00ading depart\u00adment at the cus\u00adtomer\u2019s site<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dede16a e-con-full e-flex e-con e-child\" data-id=\"dede16a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21edd7f elementor-widget elementor-widget-image\" data-id=\"21edd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"577\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/VR_HeartGraphic-1024x739.png\" class=\"attachment-large size-large wp-image-64072\" alt=\"Two overlapping blue circles with a large orange heart in the middle represent the brand identity of kiwi now. The left circle reads \u201cWe are,\u201d and the right circle reads \u201cWe offer shareholder benefits!\u201d The TeilhaberBank logo and German text appear throughout.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/VR_HeartGraphic-1024x739.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/VR_HeartGraphic-300x217.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/VR_HeartGraphic-768x554.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/VR_HeartGraphic-1536x1109.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/VR_HeartGraphic.png 1848w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b66eb3f e-flex e-con-boxed e-con e-parent\" data-id=\"b66eb3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acb92ef elementor-widget elementor-widget-image\" data-id=\"acb92ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_BrandBook_Mockup.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-64286\" alt=\"An advertising brochure from vr bank n\u00fcrnberg with a blue and orange design, handwritten notes, group photos of smiling people, the slogan \u2018We are VR\u2019 and playful doodles of hearts and light bulbs.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_BrandBook_Mockup.jpg 2000w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_BrandBook_Mockup-300x200.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_BrandBook_Mockup-1024x682.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_BrandBook_Mockup-768x512.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_BrandBook_Mockup-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23acdb9 e-flex e-con-boxed e-con e-parent\" data-id=\"23acdb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db09a58 e-con-full e-flex e-con e-child\" data-id=\"db09a58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-de629b6 e-con-full e-flex e-con e-child\" data-id=\"de629b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6244c25 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"6244c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More than just design: a cam\u00adpaign with atti\u00adtude<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4999394 elementor-widget elementor-widget-text-editor\" data-id=\"4999394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Authen\u00adtic\u00adi\u00adty instead of bank\u00ading blah-blah<\/strong><\/p><p>Instead of com\u00adpli\u00adcat\u00aded finan\u00adcial jargon, we speak the lan\u00adguage of the people. With real stories from the region, honest mes\u00adsages, and visual lan\u00adguage that radi\u00adates close\u00adness. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e358dd elementor-widget elementor-widget-heading\" data-id=\"3e358dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The design ele\u00adments:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dc3e6 elementor-widget elementor-widget-text-editor\" data-id=\"34dc3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Warm colours<\/strong> \u2013 blue and orange \u2013 the colours of the VR world create trust and con\u00adsis\u00adten\u00adcy.<br><br><strong>Typog\u00adra\u00adphy with char\u00adac\u00adter<\/strong> \u2013 play\u00adful hand\u00adwrit\u00ading for a personal touch.<br><br><strong>Organ\u00adic shapes<\/strong> \u2013 soft lines empha\u00adsise the human com\u00adpo\u00adnent.<br><br><strong>Authen\u00adtic imagery<\/strong> \u2013 real people from the region instead of stock photos.<\/p><p>The result: a cam\u00adpaign that is both pro\u00adfes\u00adsion\u00adal and approachable\u2014just like a gen\u00aduine part\u00adner\u00adship between equals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab18172 e-con-full e-flex e-con e-child\" data-id=\"ab18172\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b050d8 elementor-widget elementor-widget-image\" data-id=\"9b050d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VRBank_CitylightMockup_small-683x1024.jpg\" class=\"attachment-large size-large wp-image-64247\" alt=\"A neon sign at night shows smiling people holding a VR Bank TeilhaberBank sign. Above it is the German text: \u2018We share our future... Your new bank.\u2019 Trees and street lamps frame the scene in the background.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VRBank_CitylightMockup_small-683x1024.jpg 683w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VRBank_CitylightMockup_small-200x300.jpg 200w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VRBank_CitylightMockup_small-768x1152.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VRBank_CitylightMockup_small-1024x1536.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VRBank_CitylightMockup_small-1365x2048.jpg 1365w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VRBank_CitylightMockup_small.jpg 1500w\" sizes=\"(max-width: 683px) 100vw, 683px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c483049 e-con-full e-flex e-con e-child\" data-id=\"c483049\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29fb419 elementor-widget elementor-widget-image\" data-id=\"29fb419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"694\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Mock_up_Grossflaeche.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-64234\" alt=\"A billboard at a train station shows five smiling people in business attire, with the text \u2018We share our expertise...\u2019 and a new name and logo for VR Bank TeilhaberBank in the foreground. Trees can be seen in the background.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Mock_up_Grossflaeche.png 960w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Mock_up_Grossflaeche-300x217.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Mock_up_Grossflaeche-768x555.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed85c1 elementor-widget elementor-widget-image\" data-id=\"1ed85c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Slides_small_Schaufenster-1-1024x640.png\" class=\"attachment-large size-large wp-image-61586\" alt=\"Two posters from VR TeilhaberBank on a glass pane with the words \u201cHello St. Johannis! Welcome\u201d on a blue background.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Slides_small_Schaufenster-1-1024x640.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Slides_small_Schaufenster-1-300x188.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Slides_small_Schaufenster-1-768x480.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Slides_small_Schaufenster-1-1536x960.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Slides_small_Schaufenster-1-2048x1280.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5151977 e-flex e-con-boxed e-con e-parent\" data-id=\"5151977\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7aafd6f e-con-full e-flex e-con e-child\" data-id=\"7aafd6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-420cfbc elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"420cfbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Go-live in mid-2025: The first months on the market<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da8b81 elementor-widget elementor-widget-text-editor\" data-id=\"4da8b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The exter\u00adnal launch brought the new brand<br>to market for the first time \u2013 after months of inter\u00adnal prepa\u00adra\u00adtion.<\/p><p>Ini\u00adtial find\u00adings:<\/p><p><strong>Inter\u00adnal accep\u00adtance:<\/strong> The work\u00adforce proud\u00adly sup\u00adports the new brand<\/p><p><strong>Pos\u00adi\u00adtive cus\u00adtomer feed\u00adback:<\/strong> The message \u2018We share\u2026\u2019 is well received<\/p><p><strong>Market response:<\/strong> Ini\u00adtial reac\u00adtions con\u00adfirm the strate\u00adgic approach<\/p><p><strong>The real\u00adi\u00adty:<\/strong> Real trans\u00adfor\u00adma\u00adtion takes time. We con\u00adtin\u00adue to pro\u00advide strate\u00adgic guid\u00adance through\u00adout the process and sup\u00adport ongo\u00ading opti\u00admiza\u00adtion. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98864ca e-con-full e-flex e-con e-child\" data-id=\"98864ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b217c6 elementor-widget elementor-widget-video\" data-id=\"2b217c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Kampagnenmessages.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-264cbe4 e-flex e-con-boxed e-con e-parent\" data-id=\"264cbe4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab6811 elementor-widget elementor-widget-video\" data-id=\"9ab6811\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/07\/Designelemente-3.mp4\" autoplay loop muted=\"muted\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fbe26d e-con-full e-flex e-con e-child\" data-id=\"7fbe26d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-688d1fc e-con-full e-flex e-con e-child\" data-id=\"688d1fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbde9f elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"fcbde9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our ser\u00advices: Change management meets brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01cb3df e-con-full e-flex e-con e-child\" data-id=\"01cb3df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-436e358 e-con-full e-flex e-con e-child\" data-id=\"436e358\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0bdfc elementor-widget elementor-widget-heading\" data-id=\"2e0bdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Con\u00adtent sup\u00adport:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa55847 elementor-widget elementor-widget-text-editor\" data-id=\"fa55847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2\u2011year strate\u00adgic process sup\u00adport<\/p><p>Brand devel\u00adop\u00adment<\/p><p>Change management and inter\u00adnal communication<\/p><p>Cam\u00adpaign devel\u00adop\u00adment and brand style devel\u00adop\u00adment<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9995acc e-con-full e-flex e-con e-child\" data-id=\"9995acc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c16fbf7 elementor-widget elementor-widget-heading\" data-id=\"c16fbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Oper\u00ada\u00adtional imple\u00admen\u00adta\u00adtion:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47297fb elementor-widget elementor-widget-text-editor\" data-id=\"47297fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inter\u00adnal communication with com\u00admit\u00adtee pre\u00adsen\u00adta\u00adtions<\/p><p>Exter\u00adnal cam\u00adpaign devel\u00adop\u00adment and dis\u00adtri\u00adb\u00adu\u00adtion<\/p><p>Con\u00adtin\u00adu\u00adous brand communication and sup\u00adport<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f11355 e-con-full e-flex e-con e-child\" data-id=\"6f11355\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-024f21f e-con-full e-flex e-con e-child\" data-id=\"024f21f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a18e16e elementor-widget elementor-widget-image\" data-id=\"a18e16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Sticker-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-64379\" alt=\"Three round stickers on a light background; on the left and right it says \u2018I am part of VR Bank TeilhaberBank,\u2019 and in the middle it says \u2018Sharing is awesome!\u2019 in German. The corner of the sticker on the right is slightly chipped.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Sticker-1536x864.jpg 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Sticker-300x169.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Sticker-1024x576.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Sticker-768x432.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_Sticker-2048x1152.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36be95f e-con-full e-flex e-con e-child\" data-id=\"36be95f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f782150 elementor-widget elementor-widget-image\" data-id=\"f782150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_TeilhaberBank_Mockup_TwixBook-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-64382\" alt=\"A blue notebook, a blue ballpoint pen and a chocolate bar with the slogan \u201cSharing is awesome!\u201d and a heart, all branded with the VR Bank TeilhaberBank logo, are arranged on a light background.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_TeilhaberBank_Mockup_TwixBook-1536x864.jpg 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_TeilhaberBank_Mockup_TwixBook-300x169.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_TeilhaberBank_Mockup_TwixBook-1024x576.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_TeilhaberBank_Mockup_TwixBook-768x432.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/VR_TeilhaberBank_Mockup_TwixBook-2048x1152.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c141279 elementor-widget elementor-widget-template\" data-id=\"c141279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"64856\" class=\"elementor elementor-64856 elementor-64173\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"9d3a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a9fd45 e-con-full e-flex e-con e-child\" data-id=\"0a9fd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-332ad0f e-con-full e-flex e-con e-child\" data-id=\"332ad0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6975a84 e-con-full e-flex e-con e-child\" data-id=\"6975a84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03626fb elementor-widget elementor-widget-image\" data-id=\"03626fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"919\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/sk-891x1024.png\" class=\"attachment-large size-large wp-image-41118\" alt=\"Portrait Sabine Kropf\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/sk-891x1024.png 891w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/sk-261x300.png 261w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/sk-768x883.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/sk.png 963w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a94bdf e-con-full e-flex e-con e-child\" data-id=\"0a94bdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d7cdc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b9d7cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Let\u2019s create your suc\u00adcess story!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede7e0 elementor-widget elementor-widget-heading\" data-id=\"fede7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sabine Kropf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5ab0e elementor-widget elementor-widget-heading\" data-id=\"5a5ab0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con\u00adtact, IDEENHAUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef9505 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8ef9505\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_sabine_click_call_number\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"tel:+491709269133\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg width=\"27\" height=\"27\" viewBox=\"0 0 27 27\" fill=\"none\"><path d=\"M23.2854 17.0994L18.3052 14.8709C18.1121 14.7873 17.9013 14.7532 17.6917 14.7716C17.4821 14.79 17.2805 14.8604 17.1049 14.9763C17.0909 14.9852 17.0775 14.9951 17.0649 15.0059L14.4492 17.2355C14.391 17.271 14.325 17.2916 14.2569 17.2954C14.1888 17.2993 14.1208 17.2863 14.059 17.2576C12.3462 16.4307 10.5733 14.6715 9.74638 12.9787C9.71713 12.9174 9.70355 12.8497 9.70687 12.7818C9.71018 12.7138 9.73028 12.6478 9.76536 12.5896L12.0013 9.9307C12.0118 9.91804 12.0213 9.90433 12.0308 9.89062C12.1464 9.71533 12.2166 9.51404 12.235 9.30489C12.2534 9.09573 12.2195 8.88528 12.1363 8.69249L9.90353 3.7207C9.79574 3.46889 9.60916 3.25884 9.37182 3.12211C9.13448 2.98537 8.85919 2.92932 8.58728 2.96238C7.26003 3.13737 6.04186 3.78953 5.16031 4.79704C4.27876 5.80456 3.79411 7.09853 3.79689 8.43726C3.79689 16.5794 10.4203 23.2029 18.5625 23.2029C19.9012 23.2057 21.1952 22.721 22.2027 21.8395C23.2102 20.9579 23.8624 19.7397 24.0374 18.4125C24.0702 18.1418 24.0147 17.8678 23.8792 17.6312C23.7437 17.3946 23.5355 17.2081 23.2854 17.0994ZM23.2031 18.307C23.0542 19.4311 22.501 20.4624 21.6469 21.2081C20.7928 21.9539 19.6964 22.3631 18.5625 22.3591C10.8865 22.3591 4.64064 16.1133 4.64064 8.43726C4.63671 7.30341 5.04588 6.20695 5.79165 5.35287C6.53741 4.49879 7.56872 3.94557 8.69275 3.79664C8.7096 3.79559 8.72651 3.79559 8.74337 3.79664C8.8266 3.79734 8.90776 3.82266 8.97663 3.86939C9.04551 3.91612 9.09902 3.98218 9.13044 4.05925L11.3569 9.03105C11.3829 9.09181 11.3942 9.15783 11.39 9.22378C11.3858 9.28973 11.3661 9.35377 11.3326 9.41074L9.09775 12.0685C9.0872 12.0823 9.07665 12.0949 9.06716 12.1097C8.94809 12.2918 8.87797 12.5015 8.86356 12.7185C8.84915 12.9356 8.89094 13.1527 8.98489 13.3489C9.90142 15.2252 11.7914 17.1015 13.6888 18.018C13.8864 18.1114 14.1047 18.152 14.3226 18.1359C14.5405 18.1198 14.7506 18.0476 14.9323 17.9263L14.9713 17.8968L17.5901 15.6693C17.6461 15.635 17.7095 15.6146 17.7749 15.6096C17.8404 15.6047 17.9061 15.6154 17.9666 15.6408L22.9458 17.8725C23.0298 17.9075 23.1003 17.9687 23.1467 18.047C23.193 18.1253 23.2129 18.2165 23.2031 18.307Z\" fill=\"#4A2744\" \/><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 170 92 69 133<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16e106 elementor-widget elementor-widget-html\" data-id=\"b16e106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function(){\n  document.addEventListener('click', function(e){\n    const el = e.target.closest('[data-ih-event=\"c_sabine_click_call_number\"]');\n    if (!el) return;\n \n    \/\/ Deduplizierung: kein mehrfaches Feuern bei Doppelklicks\n    if (el.__ih_sent) return;\n    el.__ih_sent = true;\n    setTimeout(() => (el.__ih_sent = false), 1500);\n \n    window.dataLayer = window.dataLayer || [];\n    window.dataLayer.push({\n      event: 'c_sabine_click_call_number',      \/\/ Custom Event f\u00fcr GTM\n      link_text: (el.textContent || '').trim(), \/\/ sichtbarer Text, z. B. \"+49 170 9269133\"\n      link_url: el.getAttribute('href') || '',  \/\/ die tel:-Nummer\n      page_location: location.href,\n      page_path: location.pathname,\n      page_title: document.title\n    });\n  }, {passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e5968 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"27e5968\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_sabine_click_mail\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:sabine.kropf@ideenhaus.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c33a3 elementor-widget elementor-widget-html\" data-id=\"d1c33a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function(){\n  document.addEventListener('click', function(e){\n    const el = e.target.closest('[data-ih-event=\"c_sabine_click_mail\"]');\n    if (!el) return;\n \n    \/\/ Deduplizierung: kein mehrfaches Feuern bei Doppelklicks\n    if (el.__ih_sent) return;\n    el.__ih_sent = true;\n    setTimeout(() => (el.__ih_sent = false), 1500);\n \n    window.dataLayer = window.dataLayer || [];\n    window.dataLayer.push({\n      event: 'c_sabine_click_mail',             \/\/ Custom Event f\u00fcr GTM\n      link_text: (el.textContent || '').trim(), \/\/ sichtbarer Text, z. B. \"E-Mail an Sabine\"\n      link_url: el.getAttribute('href') || '',  \/\/ die mailto:-Adresse\n      page_location: location.href,\n      page_path: location.pathname,\n      page_title: document.title\n    });\n  }, {passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More than just a bank \u2013 Strate\u00adgic rebrand\u00ading in action CLIENT VR Teil\u00adhaber\u00adbank SERVICES Brand devel\u00adop\u00adment INDUSTRY Banks and finance https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/08\/VRBank_Case_Banner1.mp4 Work in progress at a glance After 150 years as VR Bank Metropol\u00adre\u00adgion N\u00fcrn\u00adberg, the coop\u00ader\u00ada\u00adtive bank has taken the bold step of becom\u00ading VR Teil\u00adhaber\u00adBank \u2013 a strate\u00adgic rebrand\u00ading that goes far beyond [\u2026]<\/p>\n","protected":false},"author":9,"featured_media":61748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[592,417],"tags":[421],"kunde":[586],"class_list":["post-64189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banks-and-finance","category-cases-en","tag-brand-style-development","kunde-vr-teilhaberbank"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VR Bank TeilhaberBank Brand identity in focus - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Learn about VR Bank TeilhaberBank&#039;s brand identity and its role in the modern financial services industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than just a bank \u2013 Strategic rebranding in action\" \/>\n<meta property=\"og:description\" content=\"Learn about VR Bank TeilhaberBank&#039;s brand identity and its role in the modern financial services industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-29T09:22:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T13:53:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Fabian Baur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabian Baur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/\"},\"author\":{\"name\":\"Fabian Baur\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/ee81cf0d81c0fcdb0a331c203f6523c6\"},\"headline\":\"More than just a bank \u2013 Strate\u00adgic rebrand\u00ading in action\",\"datePublished\":\"2025-08-29T09:22:08+00:00\",\"dateModified\":\"2025-10-13T13:53:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/\"},\"wordCount\":610,\"publisher\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif\",\"keywords\":[\"Brand style development\"],\"articleSection\":[\"Banks and finance\",\"Cases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/\",\"name\":\"VR Bank TeilhaberBank Brand identity in focus - IDEENHAUS\",\"isPartOf\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif\",\"datePublished\":\"2025-08-29T09:22:08+00:00\",\"dateModified\":\"2025-10-13T13:53:11+00:00\",\"description\":\"Learn about VR Bank TeilhaberBank's brand identity and its role in the modern financial services industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#primaryimage\",\"url\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif\",\"contentUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif\",\"width\":1152,\"height\":648,\"caption\":\"Animated advertising motif for VR TeilhaberBank on a blue background with changing text.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/old.ideenhaus.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More than just a bank \u2013 Strate\u00adgic rebrand\u00ading in action\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#website\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/\",\"name\":\"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/old.ideenhaus.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\",\"name\":\"IDEENHAUS GmbH MARKEN.WERT.STIL\",\"alternateName\":\"IDEENHAUS\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg\",\"contentUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg\",\"width\":207,\"height\":67,\"caption\":\"IDEENHAUS GmbH MARKEN.WERT.STIL\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE\",\"https:\/\/www.instagram.com\/ideenhausgmbh\/?hl=de\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/ee81cf0d81c0fcdb0a331c203f6523c6\",\"name\":\"Fabian Baur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/75edae23e02bc30e1dede072e7d3770aa48d7a610b74a4628016c11f74e8e33f?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/75edae23e02bc30e1dede072e7d3770aa48d7a610b74a4628016c11f74e8e33f?s=96&d=retro&r=g\",\"caption\":\"Fabian Baur\"},\"sameAs\":[\"http:\/\/ideenhaus.de\"],\"url\":\"https:\/\/old.ideenhaus.de\/en\/author\/fabian-baur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"VR Bank TeilhaberBank Brand identity in focus - IDEENHAUS","description":"Learn about VR Bank TeilhaberBank's brand identity and its role in the modern financial services industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/","og_locale":"en_US","og_type":"article","og_title":"More than just a bank \u2013 Strategic rebranding in action","og_description":"Learn about VR Bank TeilhaberBank's brand identity and its role in the modern financial services industry.","og_url":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/","og_site_name":"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg","article_publisher":"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE","article_published_time":"2025-08-29T09:22:08+00:00","article_modified_time":"2025-10-13T13:53:11+00:00","og_image":[{"width":1152,"height":648,"url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif","type":"image\/gif"}],"author":"Fabian Baur","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fabian Baur","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#article","isPartOf":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/"},"author":{"name":"Fabian Baur","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/ee81cf0d81c0fcdb0a331c203f6523c6"},"headline":"More than just a bank \u2013 Strate\u00adgic rebrand\u00ading in action","datePublished":"2025-08-29T09:22:08+00:00","dateModified":"2025-10-13T13:53:11+00:00","mainEntityOfPage":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/"},"wordCount":610,"publisher":{"@id":"https:\/\/old.ideenhaus.de\/en\/#organization"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#primaryimage"},"thumbnailUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif","keywords":["Brand style development"],"articleSection":["Banks and finance","Cases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/","url":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/","name":"VR Bank TeilhaberBank Brand identity in focus - IDEENHAUS","isPartOf":{"@id":"https:\/\/old.ideenhaus.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#primaryimage"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#primaryimage"},"thumbnailUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif","datePublished":"2025-08-29T09:22:08+00:00","dateModified":"2025-10-13T13:53:11+00:00","description":"Learn about VR Bank TeilhaberBank's brand identity and its role in the modern financial services industry.","breadcrumb":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#primaryimage","url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif","contentUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/Design-ohne-Titel-3.gif","width":1152,"height":648,"caption":"Animated advertising motif for VR TeilhaberBank on a blue background with changing text."},{"@type":"BreadcrumbList","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/vr-teilhaberbank-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.ideenhaus.de\/en\/"},{"@type":"ListItem","position":2,"name":"More than just a bank \u2013 Strate\u00adgic rebrand\u00ading in action"}]},{"@type":"WebSite","@id":"https:\/\/old.ideenhaus.de\/en\/#website","url":"https:\/\/old.ideenhaus.de\/en\/","name":"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg","description":"","publisher":{"@id":"https:\/\/old.ideenhaus.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.ideenhaus.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/old.ideenhaus.de\/en\/#organization","name":"IDEENHAUS GmbH MARKEN.WERT.STIL","alternateName":"IDEENHAUS","url":"https:\/\/old.ideenhaus.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg","contentUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg","width":207,"height":67,"caption":"IDEENHAUS GmbH MARKEN.WERT.STIL"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE","https:\/\/www.instagram.com\/ideenhausgmbh\/?hl=de"]},{"@type":"Person","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/ee81cf0d81c0fcdb0a331c203f6523c6","name":"Fabian Baur","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/75edae23e02bc30e1dede072e7d3770aa48d7a610b74a4628016c11f74e8e33f?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75edae23e02bc30e1dede072e7d3770aa48d7a610b74a4628016c11f74e8e33f?s=96&d=retro&r=g","caption":"Fabian Baur"},"sameAs":["http:\/\/ideenhaus.de"],"url":"https:\/\/old.ideenhaus.de\/en\/author\/fabian-baur\/"}]}},"_links":{"self":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/64189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/comments?post=64189"}],"version-history":[{"count":7,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/64189\/revisions"}],"predecessor-version":[{"id":68054,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/64189\/revisions\/68054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/media\/61748"}],"wp:attachment":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/media?parent=64189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/categories?post=64189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/tags?post=64189"},{"taxonomy":"kunde","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/kunde?post=64189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}