{"id":66557,"date":"2025-09-15T09:11:34","date_gmt":"2025-09-15T07:11:34","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/znu\/"},"modified":"2025-09-15T09:11:36","modified_gmt":"2025-09-15T07:11:36","slug":"znu","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/cases-en\/znu\/","title":{"rendered":"Brand management for the ZNU"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66557\" class=\"elementor elementor-66557 elementor-66089\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fa75 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d678 elementor-widget__width-initial .cases-gradient-title elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"105d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sus\u00adtain\u00adable brand management for the ZNU<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f82a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e6f82a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed26 e-con-full e-flex e-con e-child\" data-id=\"9c6ed26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d9c19a2 e-con-full e-flex e-con e-child\" data-id=\"d9c19a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1eb910c e-con-full e-flex e-con e-child\" data-id=\"1eb910c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d1174 elementor-widget elementor-widget-heading\" data-id=\"b2d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22de6 elementor-widget elementor-widget-heading\" data-id=\"5f22de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ZNU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea3ee0 e-con-full e-flex e-con e-child\" data-id=\"0ea3ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5f2a elementor-widget elementor-widget-heading\" data-id=\"67a5f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b127c2 elementor-widget elementor-widget-heading\" data-id=\"5b127c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1799ec e-con-full e-flex e-con e-child\" data-id=\"b1799ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822d537 elementor-widget elementor-widget-heading\" data-id=\"822d537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a38c2 elementor-widget elementor-widget-heading\" data-id=\"77a38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sus\u00adtain\u00adabil\u00adi\u00adty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6911ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"6911ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-420d8e6 elementor-widget elementor-widget-image\" data-id=\"420d8e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Case_Header.jpg\" class=\"attachment-full size-full wp-image-66136\" alt=\"A modern glass building with the word \u201cUniversity\u201d written on it is partially covered by green and blue geometric shapes that display the ZNU logo on a green background.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Case_Header.jpg 2560w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Case_Header-300x94.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Case_Header-1024x320.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Case_Header-768x240.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Case_Header-1536x480.jpg 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Case_Header-2048x640.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff0a0d e-flex e-con-boxed e-con e-parent\" data-id=\"eff0a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33e3a73 e-con-full e-flex e-con e-child\" data-id=\"33e3a73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03f148 elementor-widget__width-initial .headline-gradient elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"d03f148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sus\u00adtain\u00adable mar\u00adket\u00ading requires knowl\u00adedge \u2013 10 years of exper\u00adtise trans\u00adformed into brand strength<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-726bdc5 e-con-full e-flex e-con e-child\" data-id=\"726bdc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-85b66a0 e-con-full e-flex e-con e-child\" data-id=\"85b66a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbaef0a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"fbaef0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Making com\u00adplex sus\u00adtain\u00adabil\u00adi\u00adty issues under\u00adstand\u00adable and devel\u00adop\u00ading them into brand strength\u2014that is the mis\u00adsion of our 10-year part\u00adner\u00adship with the ZNU. From sci\u00aden\u00adtif\u00adic stud\u00adies to prac\u00adti\u00adcal mar\u00adket\u00ading con\u00adcepts for FMCG giants: we trans\u00adlate knowl\u00adedge into brand suc\u00adcess. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588dcd1 e-con-full e-flex e-con e-child\" data-id=\"588dcd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-81de260 e-con-full e-flex e-con e-child\" data-id=\"81de260\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7442f50 elementor-widget elementor-widget-text-editor\" data-id=\"7442f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\nDon\u2019t feel like read\u00ading any fur\u00adther?\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234353 elementor-align-left contrast-btn elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"2234353\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjcwMjIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5369c5a elementor-align-left contrast-btn elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"5369c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+499114777240\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268877d elementor-widget elementor-widget-html\" data-id=\"268877d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function () {\n    document.addEventListener('click', function (e) {\n      const el = e.target.closest('[data-ih-event=\"c_click_call\"]');\n      if (!el) return;\n \n      \/\/ Deduplizierung: kein mehrfaches Feuern\n      if (el.__ih_sent) return;\n      el.__ih_sent = true;\n      setTimeout(() => (el.__ih_sent = false), 1500);\n \n      window.dataLayer = window.dataLayer || [];\n      window.dataLayer.push({\n        event: 'c_click_call',                 \/\/ Trigger-Event f\u00fcr GTM\n        link_text: (el.textContent || '').trim(),  \/\/ z. B. \"Skip den Text \u2013 Call us\"\n        link_url: el.getAttribute('href') || '',\n        page_location: location.href,\n        page_path: location.pathname,\n        page_title: document.title\n      });\n    }, { passive: true });\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-068a959 e-flex e-con-boxed e-con e-parent\" data-id=\"068a959\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5b6877 e-con-full e-flex e-con e-child\" data-id=\"b5b6877\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a18e61 elementor-widget elementor-widget-heading\" data-id=\"8a18e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 years<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab1dc7 elementor-widget elementor-widget-text-editor\" data-id=\"1ab1dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>successful part\u00adner\u00adship on equal terms<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1296b67 e-con-full e-flex e-con e-child\" data-id=\"1296b67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5b845 elementor-widget elementor-widget-heading\" data-id=\"9c5b845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uni\u00adver\u00adsi\u00adty stan\u00addards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a7a16 elementor-widget elementor-widget-text-editor\" data-id=\"a4a7a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>meets FMCG exper\u00adtise from Ger\u00admany\u2019s largest com\u00adpa\u00adnies<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83b7087 e-con-full e-flex e-con e-child\" data-id=\"83b7087\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c504428 elementor-widget elementor-widget-heading\" data-id=\"c504428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Holis\u00adtic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff69bd5 elementor-widget elementor-widget-text-editor\" data-id=\"ff69bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>From cre\u00adative ideas to large-scale strate\u00adgic con\u00adcepts<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ecc2c e-flex e-con-boxed e-con e-parent\" data-id=\"67ecc2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3912010 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3912010\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1059\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/ZNU_Keyvisuel.webp\" class=\"attachment-full size-full wp-image-53179\" alt=\"ZNU_Keyvisual\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/ZNU_Keyvisuel.webp 1200w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/ZNU_Keyvisuel-300x265.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/ZNU_Keyvisuel-1024x904.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/ZNU_Keyvisuel-768x678.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d645b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d645b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a80d7f6 e-con-full e-flex e-con e-child\" data-id=\"a80d7f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6398431 elementor-widget elementor-widget-image\" data-id=\"6398431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"890\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Broschure_Header_1200px_0-1.webp\" class=\"attachment-full size-full wp-image-63519\" alt=\"A book with a close-up of a dandelion seed head, dark blue background, and German text: Erfolgreich nachhaltiger wirtschaften - driving sustainable change (Successful sustainable management - driving sustainable change), which highlights the brand identity of a sustainability institute.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Broschure_Header_1200px_0-1.webp 1200w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Broschure_Header_1200px_0-1-300x223.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Broschure_Header_1200px_0-1-1024x759.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Broschure_Header_1200px_0-1-768x570.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8235375 e-con-full e-flex e-con e-child\" data-id=\"8235375\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d531573 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"d531573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The chal\u00adlenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ef001 elementor-widget elementor-widget-text-editor\" data-id=\"62ef001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Ten years ago, sus\u00adtain\u00adabil\u00adi\u00adty was still a niche topic\u2014complicated, requir\u00ading expla\u00adna\u00adtion, and often pre\u00adsent\u00aded in a dry manner. Our part\u00adner ZNU (Center for Sus\u00adtain\u00adable Cor\u00adpo\u00adrate Management) was faced with a cru\u00adcial ques\u00adtion: How can sci\u00aden\u00adtif\u00adi\u00adcal\u00adly sound sus\u00adtain\u00adabil\u00adi\u00adty knowl\u00adedge be made not only under\u00adstand\u00adable but also market-rel\u00ade\u00advant for FMCG giants and retail\u00aders? <\/div><div> <\/div><div>The real\u00adi\u00adty: even the most valu\u00adable insights are wasted if they are not pre\u00adsent\u00aded prop\u00ader\u00adly. With a long-term part\u00adner\u00adship strat\u00ade\u00adgy, we wanted to prove togeth\u00ader that knowl\u00adedge can become the most valu\u00adable brand\u2014if it is com\u00admu\u00adni\u00adcat\u00aded cor\u00adrect\u00adly. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b69cbb6 e-con-full e-flex e-con e-child\" data-id=\"b69cbb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2577910 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"2577910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our ser\u00advices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5948cb1 elementor-widget elementor-widget-heading\" data-id=\"5948cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strate\u00adgic part\u00adner\u00adship on equal terms:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02cf6f4 elementor-widget elementor-widget-text-editor\" data-id=\"02cf6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Brand and mar\u00adket\u00ading con\u00adsult\u00ading for sus\u00adtain\u00adabil\u00adi\u00adty issues<\/li><li>Chal\u00adleng\u00ading and co-cre\u00adation in com\u00adplex issues<\/li><li>Net\u00adwork devel\u00adop\u00adment and cus\u00adtomer acqui\u00adsi\u00adtion<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fbce8 elementor-widget elementor-widget-heading\" data-id=\"35fbce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Con\u00adtent trans\u00adfor\u00adma\u00adtion:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc9eef elementor-widget elementor-widget-text-editor\" data-id=\"7fc9eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Translation of sci\u00aden\u00adtif\u00adic stud\u00adies into under\u00adstand\u00adable pub\u00adli\u00adca\u00adtions<\/li><li>Design and stag\u00ading of knowl\u00adedge for\u00admats<\/li><li>Devel\u00adop\u00adment of target group-spe\u00adcif\u00adic mar\u00adket\u00ading mate\u00adri\u00adals<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6a538 elementor-widget elementor-widget-heading\" data-id=\"7f6a538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Holis\u00adtic communication:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7650db9 elementor-widget elementor-widget-text-editor\" data-id=\"7650db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>From small cre\u00adative ideas to large-scale con\u00adcepts<\/li><li>Work\u00adshops and knowl\u00adedge exchange for\u00admats<\/li><li>Social media and dig\u00adi\u00adtal knowl\u00adedge trans\u00adfer<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfc7a5 e-con-full e-flex e-con e-child\" data-id=\"4cfc7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a214483 elementor-widget elementor-widget-image\" data-id=\"a214483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Mockup_Broschuere-scaled.png\" class=\"attachment-full size-full wp-image-66129\" alt=\"An open magazine displays diagrams, FMCG logos, a group photo, and German texts about sustainability, climate neutrality, and the ZNU Goes Zero initiative. The clear layout features blue, green, and yellow accents.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Mockup_Broschuere-scaled.png 2560w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Mockup_Broschuere-300x200.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Mockup_Broschuere-1024x683.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Mockup_Broschuere-768x512.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Mockup_Broschuere-1536x1024.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/ZNU_Mockup_Broschuere-2048x1365.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23acdb9 e-flex e-con-boxed e-con e-parent\" data-id=\"23acdb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-383d18b elementor-widget elementor-widget-image\" data-id=\"383d18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"888\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/10\/ZNU_Projekt_1200px-923x1024.png\" class=\"attachment-large size-large wp-image-10263\" alt=\"A comparative diagram with symbols illustrates the individual stages of the supply chain\u2014farmer, supplier, manufacturer, retailer, consumer\u2014and compares the product standard (left) and the ZNU standard (right) for food products, showing where sustainability plays a role.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/10\/ZNU_Projekt_1200px-923x1024.png 923w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/10\/ZNU_Projekt_1200px-270x300.png 270w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/10\/ZNU_Projekt_1200px-768x852.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/10\/ZNU_Projekt_1200px.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d2e361 e-con-full e-flex e-con e-child\" data-id=\"8d2e361\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-de629b6 e-con-full e-flex e-con e-child\" data-id=\"de629b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6244c25 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"6244c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solu\u00adtion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e358dd elementor-widget elementor-widget-heading\" data-id=\"3e358dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">We have trans\u00adlat\u00aded sci\u00aden\u00adtif\u00adic con\u00adtent into an appeal\u00ading design \u2013 good\u00adbye to walls of text and com\u00adplex\u00adi\u00adty.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defd542 elementor-widget elementor-widget-text-editor\" data-id=\"defd542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The answer lies in strik\u00ading the per\u00adfect bal\u00adance between sci\u00aden\u00adtif\u00adic depth and cre\u00adative pre\u00adsen\u00adta\u00adtion. While the sus\u00adtain\u00adabil\u00adi\u00adty indus\u00adtry often remained stuck in tech\u00adni\u00adcal jargon, we worked with ZNU to devel\u00adop a com\u00adplete\u00adly new approach: pack\u00adag\u00ading knowl\u00adedge in such a way that it is not only under\u00adstood, but also enjoyed. <\/div><div> <\/div><div>Our rev\u00ado\u00adlu\u00adtion was based on three pil\u00adlars:<\/div><div> <\/div><ol><li><strong>Reduc\u00ading com\u00adplex\u00adi\u00adty<\/strong> <strong>with\u00adout<\/strong> <strong>com\u00adpro\u00admis\u00ading qual\u00adi\u00adty<\/strong> \u2013 sci\u00aden\u00adtif\u00adic find\u00adings become action\u00adable insights<\/li><li><strong>Target group-ori\u00adent\u00aded<\/strong> <strong>prepa\u00adra\u00adtion<\/strong> \u2013 from sus\u00adtain\u00adabil\u00adi\u00adty new\u00adcom\u00aders to FMCG vet\u00ader\u00adans<\/li><li><strong>Emo\u00adtion\u00adal acti\u00adva\u00adtion<\/strong> \u2013 Sus\u00adtain\u00adabil\u00adi\u00adty is shift\u00ading from a \u201cmust-have\u201d to a \u201cwant-to-have\u201d<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfb2a6 elementor-widget elementor-widget-text-editor\" data-id=\"6bfb2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The sus\u00adtain\u00adabil\u00adi\u00adty study in the FMCG sector in par\u00adtic\u00adu\u00adlar exem\u00adpli\u00adfied our approach: instead of dry data col\u00adlec\u00adtion, inter\u00adac\u00adtive, visu\u00adal\u00adly appeal\u00ading for\u00admats were cre\u00adat\u00aded that made com\u00adplex market dynam\u00adics under\u00adstand\u00adable.<\/div><div>Our many years of net\u00adwork\u00ading have enabled us to build real bridges\u2014between sci\u00adence and prac\u00adtice, between sus\u00adtain\u00adabil\u00adi\u00adty experts and mar\u00adket\u00ading man\u00adagers, between aca\u00add\u00ade\u00adm\u00adic aspi\u00adra\u00adtions and eco\u00adnom\u00adic real\u00adi\u00adty.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7e5dde e-con-full e-flex e-con e-child\" data-id=\"f7e5dde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b12684e elementor-widget elementor-widget-image\" data-id=\"b12684e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"1024\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Change_1200px-1-741x1024.webp\" class=\"attachment-large size-large wp-image-63523\" alt=\"A colorful diagram with interconnected symbols above a growing plant sprout illustrates sustainable business practices and brands' commitment to sustainability. At the center is the \u201cZNU Standard for Sustainable Business Practices\u201d as part of a new brand identity.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Change_1200px-1-741x1024.webp 741w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Change_1200px-1-217x300.webp 217w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Change_1200px-1-768x1062.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Change_1200px-1-1111x1536.webp 1111w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/08\/ZNU_Change_1200px-1.webp 1200w\" sizes=\"(max-width: 741px) 100vw, 741px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fce1d5d e-flex e-con-boxed e-con e-parent\" data-id=\"fce1d5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03900d9 e-con-full e-flex e-con e-child\" data-id=\"03900d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d6806cb e-con-full e-flex e-con e-child\" data-id=\"d6806cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a824c4 elementor-widget elementor-widget-heading\" data-id=\"1a824c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The impact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6f60da e-con-full e-flex e-con e-child\" data-id=\"f6f60da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-df1c57b e-con-full e-flex e-con e-child\" data-id=\"df1c57b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33994 elementor-widget elementor-widget-text-editor\" data-id=\"ca33994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><strong>10 years of part\u00adner\u00adship \u2013 from niche topic to brand strength<\/strong><\/div><div>What began as a col\u00adlab\u00ado\u00adra\u00adtion on a niche topic requir\u00ading expla\u00adna\u00adtion has now become a strate\u00adgic part\u00adner\u00adship in one of the most impor\u00adtant issues of the future. Togeth\u00ader, we have not only trans\u00adlat\u00aded con\u00adtent, but also helped an entire indus\u00adtry under\u00adstand sus\u00adtain\u00adabil\u00adi\u00adty as a brand advan\u00adtage. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-602b2eb e-con-full e-flex e-con e-child\" data-id=\"602b2eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b09318c elementor-widget elementor-widget-text-editor\" data-id=\"b09318c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><strong>Our col\u00adlab\u00ado\u00adra\u00adtion with ZNU proves that knowl\u00adedge becomes the strongest brand when exper\u00adtise and cre\u00adativ\u00adi\u00adty go hand in hand. In an age where every\u00adone pro\u00adduces con\u00adtent, in-depth know-how becomes the deci\u00adsive dif\u00adfer\u00aden\u00adti\u00adat\u00ading factor. <\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba32eb6 e-flex e-con-boxed e-con e-parent\" data-id=\"ba32eb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-148933d e-con-full e-flex e-con e-child\" data-id=\"148933d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4960501 e-con-full e-flex e-con e-child\" data-id=\"4960501\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb296c elementor-widget elementor-widget-image\" data-id=\"0fb296c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1082\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2022\/06\/jh-2.jpg\" class=\"attachment-full size-full wp-image-15632\" alt=\"Juliane H\u00e4nig, IDEENHAUS\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2022\/06\/jh-2.jpg 776w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2022\/06\/jh-2-215x300.jpg 215w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2022\/06\/jh-2-734x1024.jpg 734w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2022\/06\/jh-2-768x1071.jpg 768w\" sizes=\"(max-width: 776px) 100vw, 776px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c165ab elementor-widget elementor-widget-heading\" data-id=\"1c165ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Juliane H\u00e4nig<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee5ed4 elementor-widget elementor-widget-heading\" data-id=\"9ee5ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Head of Brand Design, IDEENHAUS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb88d42 elementor-widget elementor-widget-text-editor\" data-id=\"eb88d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u201cA part\u00adner\u00adship that per\u00adfect\u00adly com\u00adbines sci\u00adence and cre\u00adativ\u00adi\u00adty. For over 10 years, we have worked togeth\u00ader to turn sus\u00adtain\u00adabil\u00adi\u00adty exper\u00adtise into brand strength.\u201d <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-905b91d e-con-full e-flex e-con e-child\" data-id=\"905b91d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-440deb8 e-con-full e-flex e-con e-child\" data-id=\"440deb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e962887 elementor-widget elementor-widget-image\" data-id=\"e962887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Dr.-Alexander-Koelle-Christian-Gessner.webp\" class=\"attachment-large size-large wp-image-66092\" alt=\"Two men in business attire, both wearing glasses and smiling, stand in front of a bright, blurred background with large windows at TH N\u00fcrnberg OHM-Potentiale, demonstrating the power of collaboration and potential.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Dr.-Alexander-Koelle-Christian-Gessner.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Dr.-Alexander-Koelle-Christian-Gessner-300x200.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Dr.-Alexander-Koelle-Christian-Gessner-768x511.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8988ac4 elementor-widget elementor-widget-heading\" data-id=\"8988ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Dr. Alex K\u00f6lle &amp; Chris\u00adt\u00adian Ge\u00dfner<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6499f elementor-widget elementor-widget-heading\" data-id=\"9e6499f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">ZNU Center Management<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4927e0 elementor-widget elementor-widget-text-editor\" data-id=\"b4927e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u201cWe are delight\u00aded that IDEENHAUS under\u00adstands how to trans\u00adlate the sus\u00adtain\u00adable con\u00adcepts of our part\u00adners and cus\u00adtomers into brand management.\u201d<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c141279 elementor-widget elementor-widget-template\" data-id=\"c141279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"64854\" class=\"elementor elementor-64854 elementor-63952\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"9d3a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a9fd45 e-con-full e-flex e-con e-child\" data-id=\"0a9fd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-332ad0f e-con-full e-flex e-con e-child\" data-id=\"332ad0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6975a84 e-con-full e-flex e-con e-child\" data-id=\"6975a84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03626fb elementor-widget elementor-widget-image\" data-id=\"03626fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"896\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh.png\" class=\"attachment-large size-large wp-image-41246\" alt=\"Juliane H\u00e4nig\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh.png 705w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh-236x300.png 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{passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sus\u00adtain\u00adable brand management for the ZNU CLIENT ZNU SERVICES Brand management INDUSTRY Sus\u00adtain\u00adabil\u00adi\u00adty Sus\u00adtain\u00adable mar\u00adket\u00ading requires knowl\u00adedge \u2013 10 years of exper\u00adtise trans\u00adformed into brand strength Making com\u00adplex sus\u00adtain\u00adabil\u00adi\u00adty issues under\u00adstand\u00adable and devel\u00adop\u00ading them into brand strength\u2014that is the mis\u00adsion of our 10-year part\u00adner\u00adship with the ZNU. From sci\u00aden\u00adtif\u00adic stud\u00adies to prac\u00adti\u00adcal mar\u00adket\u00ading con\u00adcepts for [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":66220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[417,685],"tags":[423],"kunde":[603],"class_list":["post-66557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en","category-sustainability","tag-brand-management","kunde-znu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand management for the ZNU - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Learn about the brand identity of the Center for Sustainable Corporate Management and the important role of sustainable business practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/znu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand management for the ZNU\" \/>\n<meta property=\"og:description\" content=\"Learn about the brand identity of the Center for Sustainable Corporate Management and the important role of sustainable business practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/znu\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; 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