{"id":66559,"date":"2025-09-15T09:22:27","date_gmt":"2025-09-15T07:22:27","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/th-nuernberg\/"},"modified":"2025-09-17T08:50:41","modified_gmt":"2025-09-17T06:50:41","slug":"th-nuernberg","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/cases-en\/th-nuernberg\/","title":{"rendered":"Brand devel\u00adop\u00adment for start-up founders"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66559\" class=\"elementor elementor-66559 elementor-66009\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fa75 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d678 elementor-widget__width-initial .cases-gradient-title elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"105d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dis\u00adcov\u00ader your poten\u00adtial:<br>Brand devel\u00adop\u00adment for start-up founders<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f82a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e6f82a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed26 e-con-full e-flex e-con e-child\" data-id=\"9c6ed26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d9c19a2 e-con-full e-flex e-con e-child\" data-id=\"d9c19a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1eb910c e-con-full e-flex e-con e-child\" data-id=\"1eb910c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d1174 elementor-widget elementor-widget-heading\" data-id=\"b2d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22de6 elementor-widget elementor-widget-heading\" data-id=\"5f22de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TH N\u00fcrn\u00adberg Georg Simon Ohm<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea3ee0 e-con-full e-flex e-con e-child\" data-id=\"0ea3ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5f2a elementor-widget elementor-widget-heading\" data-id=\"67a5f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b127c2 elementor-widget elementor-widget-heading\" data-id=\"5b127c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand style devel\u00adop\u00adment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1799ec e-con-full e-flex e-con e-child\" data-id=\"b1799ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822d537 elementor-widget elementor-widget-heading\" data-id=\"822d537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a38c2 elementor-widget elementor-widget-heading\" data-id=\"77a38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">edu\u00adca\u00adtion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6911ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"6911ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-420d8e6 elementor-widget elementor-widget-image\" data-id=\"420d8e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/12\/IDH_Cases_THN_Headerbereich.jpg\" class=\"attachment-full size-full wp-image-66525\" alt=\"Colorful graphic with the texts \u201cUnleash your potential\u201d and \u201cWe are your source of inspiration,\u201d accompanied by a photo of a person working on a laptop in a wooden room and two people talking in an office. Geometric patterns highlight start-up creation and branding on the right-hand side.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/12\/IDH_Cases_THN_Headerbereich.jpg 2560w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/12\/IDH_Cases_THN_Headerbereich-300x94.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/12\/IDH_Cases_THN_Headerbereich-1024x320.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/12\/IDH_Cases_THN_Headerbereich-768x240.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/12\/IDH_Cases_THN_Headerbereich-1536x480.jpg 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/12\/IDH_Cases_THN_Headerbereich-2048x640.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff0a0d e-flex e-con-boxed e-con e-parent\" data-id=\"eff0a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33e3a73 e-con-full e-flex e-con e-child\" data-id=\"33e3a73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03f148 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"d03f148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How founders dis\u00adcov\u00ader their poten\u00adtial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e207b21 e-con-full e-flex e-con e-child\" data-id=\"e207b21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-85b66a0 e-con-full e-flex e-con e-child\" data-id=\"85b66a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbaef0a elementor-widget elementor-widget-text-editor\" data-id=\"fbaef0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start\u00ading a busi\u00adness requires more than just a good idea\u2014it needs a strong iden\u00adti\u00adty. With OHM-Poten\u00adtiale, TH N\u00fcrn\u00adberg cre\u00adates the frame\u00adwork, and we create the visual lan\u00adguage: dynam\u00adic branding that pro\u00advides young talent with pro\u00adfes\u00adsion\u00adal and moti\u00adva\u00adtion\u00adal sup\u00adport from day one. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588dcd1 e-con-full e-flex e-con e-child\" data-id=\"588dcd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-81de260 e-con-full e-flex e-con e-child\" data-id=\"81de260\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7442f50 elementor-widget elementor-widget-text-editor\" data-id=\"7442f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\nDon\u2019t feel like read\u00ading any fur\u00adther?\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234353 elementor-align-left contrast-btn elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"2234353\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjcwMjIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a990142 elementor-align-left contrast-btn elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"a990142\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+499114777240\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268877d elementor-widget elementor-widget-html\" data-id=\"268877d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function () {\n    document.addEventListener('click', function (e) {\n      const el = e.target.closest('[data-ih-event=\"c_click_call\"]');\n      if (!el) return;\n \n      \/\/ Deduplizierung: kein mehrfaches Feuern\n      if (el.__ih_sent) return;\n      el.__ih_sent = true;\n      setTimeout(() => (el.__ih_sent = false), 1500);\n \n      window.dataLayer = window.dataLayer || [];\n      window.dataLayer.push({\n        event: 'c_click_call',                 \/\/ Trigger-Event f\u00fcr GTM\n        link_text: (el.textContent || '').trim(),  \/\/ z. B. \"Skip den Text \u2013 Call us\"\n        link_url: el.getAttribute('href') || '',\n        page_location: location.href,\n        page_path: location.pathname,\n        page_title: document.title\n      });\n    }, { passive: true });\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-068a959 e-flex e-con-boxed e-con e-parent\" data-id=\"068a959\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5b6877 e-con-full e-flex e-con e-child\" data-id=\"b5b6877\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a18e61 elementor-widget elementor-widget-heading\" data-id=\"8a18e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand<br>con\u00adsis\u00adten\u00adcy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab1dc7 elementor-widget elementor-widget-text-editor\" data-id=\"1ab1dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>From visual iden\u00adti\u00adty to all prod\u00aducts and touch\u00adpoints<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1296b67 e-con-full e-flex e-con e-child\" data-id=\"1296b67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5b845 elementor-widget elementor-widget-heading\" data-id=\"9c5b845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authen\u00adtic<br>knowl\u00adedge trans\u00adfer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a7a16 elementor-widget elementor-widget-text-editor\" data-id=\"a4a7a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Speech bub\u00adbles and loops as mem\u00ado\u00adrable design ele\u00adments for gen\u00aduine close\u00adness<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83b7087 e-con-full e-flex e-con e-child\" data-id=\"83b7087\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c504428 elementor-widget elementor-widget-heading\" data-id=\"c504428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Long-term<br>impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff69bd5 elementor-widget elementor-widget-text-editor\" data-id=\"ff69bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Mea\u00adsur\u00adable vis\u00adi\u00adbil\u00adi\u00adty and dif\u00adfer\u00aden\u00adti\u00ada\u00adtion in the start-up environment<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ecc2c e-flex e-con-boxed e-con e-parent\" data-id=\"67ecc2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-038312a elementor-widget elementor-widget-image\" data-id=\"038312a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1125\" height=\"563\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/ohm_potential_teaser.jpg\" class=\"attachment-full size-full wp-image-17285\" alt=\"Collage of students learning and talking in groups, colorful geometric shapes, and the text \u201cOHM POTENTIAL\u201d in the center. On the right is \u201cUNLEASH YOUR POTENTIAL\u201d with arrows pointing upward\u2014a true house of ideas for education and exchange.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/ohm_potential_teaser.jpg 1125w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/ohm_potential_teaser-300x150.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/ohm_potential_teaser-1024x512.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/ohm_potential_teaser-768x384.jpg 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d645b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d645b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a80d7f6 e-con-full e-flex e-con e-child\" data-id=\"a80d7f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c605d70 elementor-widget elementor-widget-image\" data-id=\"c605d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Ohm-1.gif\" class=\"attachment-full size-full wp-image-66048\" alt=\"Abstract geometric logo with blue and yellow shapes forming the stylized letters M and N on a white background, ideal for start-up creation or branding, inspired by TH Nuremberg OHM potentials.\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8235375 e-con-full e-flex e-con e-child\" data-id=\"8235375\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d531573 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"d531573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The chal\u00adlenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ef001 elementor-widget elementor-widget-text-editor\" data-id=\"62ef001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>TH N\u00fcrn\u00adberg is launch\u00ading an ambi\u00adtious project called OHM-Poten\u00adtiale: to sup\u00adport young founders on their jour\u00adney from ini\u00adtial idea to successful imple\u00admen\u00adta\u00adtion. But how do you make a uni\u00adver\u00adsi\u00adty start-up pro\u00adgram vis\u00adi\u00adble in mar\u00adket\u00ading and dig\u00adi\u00adtal communication so that it can stand out in a crowd\u00aded market of accel\u00ader\u00ada\u00adtors, incu\u00adba\u00adtors, and busi\u00adness schools? The real\u00adi\u00adty is that founders have count\u00adless pro\u00adgrams to choose from. With\u00adout a clear, authen\u00adtic, and moti\u00advat\u00ading brand iden\u00adti\u00adty, even the best offer\u00ading will dis\u00adap\u00adpear in the crowd. We needed to devel\u00adop a look and feel that not only appeared pro\u00adfes\u00adsion\u00adal, but also radi\u00adat\u00aded gen\u00aduine entre\u00adpre\u00adneur\u00adial energy.    <\/div><div> <\/div><div><strong>The claim: Uni\u00adver\u00adsi\u00adty exper\u00adtise meets entre\u00adpre\u00adneur\u00adial spirit<\/strong><\/div><div>The goal was clear\u00adly defined: to devel\u00adop a modern, dynam\u00adic brand iden\u00adti\u00adty that direct\u00adly appeals to young talent while con\u00advey\u00ading the seri\u00adous\u00adness of a renowned author\u00adi\u00adty on knowl\u00adedge. A visual lan\u00adguage that com\u00adbines dia\u00adlogue, growth, and entre\u00adpre\u00adneur\u00adial energy in a single appearance\u2014and at the same time serves as a strong foun\u00adda\u00adtion for mar\u00adket\u00ading and dig\u00adi\u00adtal reach. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b69cbb6 e-con-full e-flex e-con e-child\" data-id=\"b69cbb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2577910 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"2577910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our ser\u00advices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5948cb1 elementor-widget elementor-widget-heading\" data-id=\"5948cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand iden\u00adti\u00adty:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02cf6f4 elementor-widget elementor-widget-text-editor\" data-id=\"02cf6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Devel\u00adop\u00adment of a dynam\u00adic visual iden\u00adti\u00adty<\/li><li>Clear posi\u00adtion\u00ading in the start-up environment<\/li><li>Authen\u00adtic communication with the target group, focus\u00ading on mar\u00adket\u00ading and dig\u00adi\u00adtal vis\u00adi\u00adbil\u00adi\u00adty<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fbce8 elementor-widget elementor-widget-heading\" data-id=\"35fbce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Design system:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc9eef elementor-widget elementor-widget-text-editor\" data-id=\"7fc9eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Speech bub\u00adbles as an ele\u00adment for direct communication<\/li><li>Loop sym\u00adbol\u00adism for growth and devel\u00adop\u00adment<\/li><li>Coher\u00adent color scheme and typog\u00adra\u00adphy for dig\u00adi\u00adtal and analog media<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6a538 elementor-widget elementor-widget-heading\" data-id=\"7f6a538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Prod\u00aduct devel\u00adop\u00adment:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7650db9 elementor-widget elementor-widget-text-editor\" data-id=\"7650db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Brand-con\u00adsis\u00adtent design of all touch\u00adpoints<\/li><li>Print and dig\u00adi\u00adtal mate\u00adri\u00adals<\/li><li>Long-term brand guide\u00adlines<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfc7a5 e-con-full e-flex e-con e-child\" data-id=\"4cfc7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d865c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"e7d865c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/elementor\/thumbs\/Visitenkarte-rc4qul82ejmm9im883h3kem3bz7zdhetafjr9ao8wg.webp\" alt=\"Two business cards float in front of a plain blue background, showcasing the brand identity of kiwi now. One card features the OHM-POTENTIALE logo, while the other displays contact details and a yellow area with text in white and yellow.\"><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/elementor\/thumbs\/Flyer2-rc4qul82ejmm9im883h3kem3bz7zdhetafjr9ao8wg.webp\" alt=\"A tri-fold brochure on a pink background with blue, white, and yellow boxes containing German text, logos representing the kiwi now brand identity, and a photo of two smiling women reading together.\"><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/elementor\/thumbs\/Briefpapier-rc4qul82ejmm9im883h3kem3bz7zdhetafjr9ao8wg.png\" alt=\"A sheet of letterhead with blue and yellow Kiwi Now branding elements and contact information arranged diagonally on an orange background. The paper features a logo at the top and a decorative arrow at the bottom right.\"><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/elementor\/thumbs\/Postkarte-rc4qul82ejmm9im883h3kem3bz7zdhetafjr9ao8wg.webp\" alt=\"Two yellow flyers with the German text DEIN SHORTCUT ZUM STARTUP! (Your shortcut to a startup!) float in front of a blue background. Featuring the kiwi now brand identity, the flyers display icons, bullet points, and a QR code for an event or program focused on startups.\"><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/elementor\/thumbs\/Banner1-rc4qul82ejmm9im883h3kem3bz7zdhetafjr9ao8wg.png\" alt=\"A blue and white roll-up banner featuring the OHM-POTENTIALE logo and the founding initiative's website address reflects a strong brand identity. A photo shows a man and a woman working together in a casual, kiwi-inspired setting.\"><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/elementor\/thumbs\/Flyer1-rc4qul82ejmm9im883h3kem3bz7zdhetafjr9ao8wg.webp\" alt=\"A tri-fold brochure with blue, white, and yellow sections lies open on a pink surface; it displays the Kiwi Now brand identity, with one panel containing text while another shows a photograph of people working on laptops in a classroom.\"><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23acdb9 e-flex e-con-boxed e-con e-parent\" data-id=\"23acdb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-383d18b elementor-widget elementor-widget-image\" data-id=\"383d18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Designelemente-1024x576.jpg\" class=\"attachment-large size-large wp-image-66040\" alt=\"A colorful collage with German text, geometric patterns, and photos of different people working and thinking\u2014perfect for showcasing the brand identity of kiwi now. Key phrases: Unleash your potential, We are your source of inspiration, Unleash your potential.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Designelemente-1024x576.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Designelemente-300x169.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Designelemente-768x432.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Designelemente-1536x864.jpg 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Designelemente-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d2e361 e-con-full e-flex e-con e-child\" data-id=\"8d2e361\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-de629b6 e-con-full e-flex e-con e-child\" data-id=\"de629b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6244c25 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"6244c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solu\u00adtion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e358dd elementor-widget elementor-widget-heading\" data-id=\"3e358dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Uni\u00adver\u00adsi\u00adty exper\u00adtise becomes moti\u00adva\u00adtion for entre\u00adpre\u00adneurs.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defd542 elementor-widget elementor-widget-text-editor\" data-id=\"defd542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The answer lies in a visual lan\u00adguage that con\u00adveys both pro\u00adfes\u00adsion\u00adal\u00adism and energy and can be effec\u00adtive\u00adly trans\u00adlat\u00aded into mar\u00adket\u00ading and dig\u00adi\u00adtal communication. While other start-up pro\u00adgrams often vac\u00adil\u00adlate between aca\u00add\u00ade\u00adm\u00adic dry\u00adness and start-up cool\u00adness, we devel\u00adoped a com\u00adplete\u00adly unique approach for OHM-Poten\u00adtiale. Our innovation was based on two strong design ele\u00adments:  <\/div><div> <\/div><ul><li><strong>The speech bub\u00adbles<\/strong> imme\u00addi\u00adate\u00adly create a sense of close\u00adness and dia\u00adlogue. They rep\u00adre\u00adsent direct communication, authen\u00adtic inter\u00adac\u00adtion, and the personal sup\u00adport that char\u00adac\u00adter\u00adizes the pro\u00adgram. Famil\u00adiar and invit\u00ading, but never unpro\u00adfes\u00adsion\u00adal.  <\/li><li>The <strong>loop<\/strong> becomes a symbol for the entre\u00adpre\u00adneur\u00adial jour\u00adney itself: higher, fur\u00adther, better. It visu\u00adal\u00adizes growth, progress, and the infi\u00adnite pos\u00adsi\u00adbil\u00adi\u00adties that lie within every entre\u00adpre\u00adneur. What makes it spe\u00adcial is that every prod\u00aduct developed\u2014from flyers to work\u00adshop materials\u2014consistently fol\u00adlows this visual logic, strength\u00aden\u00ading the brand iden\u00adti\u00adty with every touch\u00adpoint and every mar\u00adket\u00ading mea\u00adsure.  <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7e5dde e-con-full e-flex e-con e-child\" data-id=\"f7e5dde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed34352 elementor-widget elementor-widget-image\" data-id=\"ed34352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1818\" height=\"1420\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/12\/THN_Loop_BG-1.gif\" class=\"attachment-full size-full wp-image-66846\" alt=\"The word POTENTIAL, reflecting TH N\u00fcrnberg OHM-Potentiale branding, is written in bold blue capital letters, with each letter arranged diagonally upward from left to right on a white background.\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fed9e6 elementor-widget elementor-widget-image\" data-id=\"8fed9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:85}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"717\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Elemente_Sprechblasen-1024x918.png\" class=\"attachment-large size-large wp-image-66026\" alt=\"Three young adults are sitting at a table outside working on a laptop, reflecting the collaborative spirit of kiwi now's brand identity. In the foreground, a yellow and blue speech bubble reads: WE ARE YOUR INSPIRATION.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Elemente_Sprechblasen-1024x918.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Elemente_Sprechblasen-300x269.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Elemente_Sprechblasen-768x689.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Elemente_Sprechblasen-1536x1378.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/THN_Case_Elemente_Sprechblasen.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fce1d5d e-flex e-con-boxed e-con e-parent\" data-id=\"fce1d5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03900d9 e-con-full e-flex e-con e-child\" data-id=\"03900d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d6806cb e-con-full e-flex e-con e-child\" data-id=\"d6806cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a824c4 elementor-widget elementor-widget-heading\" data-id=\"1a824c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The impact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6f60da e-con-full e-flex e-con e-child\" data-id=\"f6f60da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-df1c57b e-con-full e-flex e-con e-child\" data-id=\"df1c57b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33994 elementor-widget elementor-widget-text-editor\" data-id=\"ca33994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>What began as the devel\u00adop\u00adment of a visual iden\u00adti\u00adty has now become a com\u00adplete brand iden\u00adti\u00adty that deliv\u00aders mea\u00adsur\u00adable results. The com\u00adbi\u00adna\u00adtion of strate\u00adgic design and con\u00adsis\u00adtent imple\u00admen\u00adta\u00adtion not only attracts atten\u00adtion, but also cre\u00adates gen\u00aduine dif\u00adfer\u00aden\u00adti\u00ada\u00adtion. <\/div><div> <\/div><div><em>Note: As part of the rebrand\u00ading (2023) of TH Nurem\u00adberg, the OHM Poten\u00adtiale divi\u00adsion was also fully inte\u00adgrat\u00aded into the uni\u00adver\u00adsi\u00adty\u2019s cor\u00adpo\u00adrate design.<\/em><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-602b2eb e-con-full e-flex e-con e-child\" data-id=\"602b2eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b09318c elementor-widget elementor-widget-text-editor\" data-id=\"b09318c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><strong>The col\u00adlab\u00ado\u00adra\u00adtion with TH Nurem\u00adberg proves that knowl\u00adedge becomes the strongest brand when exper\u00adtise can be expe\u00adri\u00adenced visu\u00adal\u00adly. In an age of information over\u00adload, sound exper\u00adtise that is pre\u00adsent\u00aded in the right way becomes a deci\u00adsive dif\u00adfer\u00aden\u00adti\u00adat\u00ading factor for successful start-ups. <\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba32eb6 e-flex e-con-boxed e-con e-parent\" data-id=\"ba32eb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-148933d e-con-full e-flex e-con e-child\" data-id=\"148933d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4960501 e-con-full e-flex e-con e-child\" data-id=\"4960501\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb296c elementor-widget elementor-widget-image\" data-id=\"0fb296c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Jelena_Helmbrecht.jpg\" class=\"attachment-large size-large wp-image-66016\" alt=\"A woman with long auburn hair, round glasses, and a mustard yellow top smiles against a simple gray background that reflects the fresh vibrancy of the Kiwi Now brand identity.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Jelena_Helmbrecht.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Jelena_Helmbrecht-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c165ab elementor-widget elementor-widget-heading\" data-id=\"1c165ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Jelena Helm\u00adbrecht<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee5ed4 elementor-widget elementor-widget-heading\" data-id=\"9ee5ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">OHM Poten\u00adtiale<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb88d42 elementor-widget elementor-widget-text-editor\" data-id=\"eb88d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u201cIDEENHAUS under\u00adstood what we needed: a brand iden\u00adti\u00adty that high\u00adlights both the inno\u00adv\u00ada\u00adtive strength of the uni\u00adver\u00adsi\u00adty and the energy of our founders.\u201d<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c141279 elementor-widget elementor-widget-template\" data-id=\"c141279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"64876\" class=\"elementor elementor-64876 elementor-64866\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"9d3a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a9fd45 e-con-full e-flex e-con e-child\" data-id=\"0a9fd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-332ad0f e-con-full e-flex e-con e-child\" data-id=\"332ad0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6975a84 e-con-full e-flex e-con e-child\" data-id=\"6975a84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03626fb elementor-widget elementor-widget-image\" data-id=\"03626fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"856\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer-957x1024.webp\" class=\"attachment-large size-large wp-image-64873\" alt=\"A man with dark hair and a beard smiles with his arms crossed. He is wearing a brown shirt and standing in an interior space where shelves and pink flowers blur in the background.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer-957x1024.webp 957w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer-280x300.webp 280w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer-768x822.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer.webp 1351w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a94bdf e-con-full e-flex e-con e-child\" data-id=\"0a94bdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bea08 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37bea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Let\u2019s create your suc\u00adcess story!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede7e0 elementor-widget elementor-widget-heading\" data-id=\"fede7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Max Kratzer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5ab0e elementor-widget elementor-widget-heading\" data-id=\"5a5ab0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con\u00adtact, IDEENHAUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef9505 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8ef9505\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_juliane_click_call_number\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"tel:%20+491709269124\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg width=\"27\" height=\"27\" viewBox=\"0 0 27 27\" fill=\"none\"><path d=\"M23.2854 17.0994L18.3052 14.8709C18.1121 14.7873 17.9013 14.7532 17.6917 14.7716C17.4821 14.79 17.2805 14.8604 17.1049 14.9763C17.0909 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With OHM-Poten\u00ad\u00adtiale, TH N\u00fcrn\u00adberg cre\u00adates the frame\u00adwork, and we create the visual lan\u00adguage: dynam\u00adic branding that pro\u00advides [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":17285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[417,684],"tags":[421],"kunde":[680],"class_list":["post-66559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en","category-education","tag-brand-style-development","kunde-th-nuernberg-georg-simon-ohm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand development for start-up founders - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Discover the brand style development for the OHM Potential project at the Technical University of Nuremberg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/th-nuernberg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand development for start-up founders\" \/>\n<meta property=\"og:description\" content=\"Discover the brand style development for the OHM Potential project at the Technical University of Nuremberg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/th-nuernberg\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; 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