{"id":66583,"date":"2025-09-15T10:06:17","date_gmt":"2025-09-15T08:06:17","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/fellows-2\/"},"modified":"2025-09-15T10:06:19","modified_gmt":"2025-09-15T08:06:19","slug":"fellows-2","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/","title":{"rendered":"Joy of life for humans and ani\u00admals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66583\" class=\"elementor elementor-66583 elementor-65920\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fa75 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dd2f79 e-con-full e-flex e-con e-child\" data-id=\"6dd2f79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d678 elementor-widget__width-initial .cases-gradient-title elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"105d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Joy of life for humans and ani\u00admals<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f82a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e6f82a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed26 e-con-full e-flex e-con e-child\" data-id=\"9c6ed26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d9c19a2 e-con-full e-flex e-con e-child\" data-id=\"d9c19a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1eb910c e-con-full e-flex e-con e-child\" data-id=\"1eb910c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d1174 elementor-widget elementor-widget-heading\" data-id=\"b2d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22de6 elementor-widget elementor-widget-heading\" data-id=\"5f22de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welzhofer GmbH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea3ee0 e-con-full e-flex e-con e-child\" data-id=\"0ea3ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5f2a elementor-widget elementor-widget-heading\" data-id=\"67a5f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b127c2 elementor-widget elementor-widget-heading\" data-id=\"5b127c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand style devel\u00adop\u00adment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1799ec e-con-full e-flex e-con e-child\" data-id=\"b1799ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822d537 elementor-widget elementor-widget-heading\" data-id=\"822d537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a38c2 elementor-widget elementor-widget-heading\" data-id=\"77a38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pet indus\u00adtry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c485536 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c485536\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93995f0 elementor-widget elementor-widget-image\" data-id=\"93995f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=http:\/\/ideenhaus.de\/cases\/kiwi-now\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/fb1.svg\" class=\"attachment-large size-large wp-image-41034\" alt=\"Facebook Icon\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e12b0 elementor-widget elementor-widget-image\" data-id=\"b1e12b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/ln.svg\" class=\"attachment-large size-large wp-image-41036\" alt=\"LinkedIn Icon\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf43762 elementor-widget elementor-widget-image\" data-id=\"cf43762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/share.svg\" class=\"attachment-large size-large wp-image-41038\" alt=\"Share Icon\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6911ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"6911ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a98b24 elementor-widget elementor-widget-image\" data-id=\"4a98b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Titel-1-1024x575.png\" class=\"attachment-large size-large wp-image-43102\" alt=\"Golden Retriever running through a meadow at sunset, with a white paw print graphic in the foreground\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Titel-1-1024x575.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Titel-1-300x168.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Titel-1-768x431.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Titel-1-1536x862.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Titel-1.png 1926w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c947376 e-flex e-con-boxed e-con e-parent\" data-id=\"c947376\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfec8fd e-con-full e-flex e-con e-child\" data-id=\"dfec8fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f17c36 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"5f17c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The chal\u00adlenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd384b e-con-full e-flex e-con e-child\" data-id=\"7cd384b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec62b1 elementor-widget elementor-widget-text-editor\" data-id=\"8ec62b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choos\u00ading dog food is a con\u00adscious deci\u00adsion. Cri\u00adte\u00adria such as digestibil\u00adi\u00adty, health, and the under\u00adly\u00ading nutri\u00adtion\u00adal phi\u00adlos\u00ado\u00adphy play a cen\u00adtral role. But in the end, it is humans who make the decision\u2014based on emo\u00adtions, beliefs, and values.  <\/p><p>To ensure that Fel\u00adlows dog food is not only pur\u00adchased but loved, clear brand codes are needed. The right com\u00adbi\u00adna\u00adtion of verbal and non\u00adver\u00adbal communication can be used to emo\u00adtion\u00adal\u00adize the fac\u00adtors that influ\u00adence pur\u00adchas\u00ading deci\u00adsions and convey them in a tar\u00adget\u00aded manner. <\/p><p>This is how Fel\u00adlows becomes a beloved brand for pet owners: a brand that builds trust, wins hearts, and clear\u00adly stands out from its com\u00adpeti\u00adtors at the point of sale (POS).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23a320a e-flex e-con-boxed e-con e-parent\" data-id=\"23a320a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aac652 elementor-widget elementor-widget-image\" data-id=\"3aac652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Fellows_Logo-1024x576.gif\" class=\"attachment-large size-large wp-image-44309\" alt=\"Fellows logo in alternating background colors\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Fellows_Logo-1024x576.gif 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Fellows_Logo-300x169.gif 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Fellows_Logo-768x432.gif 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Fellows_Logo-1536x864.gif 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5189e5c e-flex e-con-boxed e-con e-parent\" data-id=\"5189e5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf0845d e-con-full e-flex e-con e-child\" data-id=\"cf0845d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-631845f elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"631845f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our ser\u00advices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36f2a73 e-con-full e-flex e-con e-child\" data-id=\"36f2a73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32008ac elementor-widget elementor-widget-text-editor\" data-id=\"32008ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a highly com\u00adpet\u00adi\u00adtive market, we con\u00adsis\u00adtent\u00adly trans\u00adlat\u00aded the brand strat\u00ade\u00adgy into an assertive brand style and emo\u00adtion\u00adal prod\u00aduct mes\u00adsages \u2013 from logo devel\u00adop\u00adment to the final pack\u00adag\u00ading design.<\/p><p> <\/p><p class=\"dyn talking-point-text gs_Fiejcl\">Brand strat\u00ade\u00adgy (with <a href=\"https:\/\/www.brand-trust.de\/de\/\" target=\"_blank\" rel=\"noopener\">Brand Trust<\/a>)<\/p><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-54831_28f0b5-0e spacing-cadence-separator\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"><\/div><\/div><p class=\"dyn talking-point-text\">Brand design<\/p><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-54831_28f0b5-0e spacing-cadence-separator\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"><\/div><\/div><p class=\"dyn talking-point-text\">Pack\u00adag\u00ading design<\/p><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-54831_28f0b5-0e spacing-cadence-separator\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"><\/div><\/div><p class=\"dyn talking-point-text\">Tone of Voice<\/p><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-54831_28f0b5-0e spacing-cadence-separator\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"><\/div><\/div><p class=\"dyn talking-point-text\">Trade fair real\u00adi\u00adsa\u00adtions <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fd2ecd e-flex e-con-boxed e-con e-parent\" data-id=\"6fd2ecd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a7069 elementor-widget elementor-widget-image\" data-id=\"62a7069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"523\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Designelement-1024x670.png\" class=\"attachment-large size-large wp-image-44312\" alt=\"Four-color backgrounds with minimalist line icons: paw, mountain, dog, and butterfly.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Designelement-1024x670.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Designelement-300x196.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Designelement-768x503.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Designelement-1536x1006.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Designelement.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247830c elementor-widget elementor-widget-image\" data-id=\"247830c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"460\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Icons-1-1024x589.gif\" class=\"attachment-large size-large wp-image-43095\" alt=\"Fellows Icons and Doodles\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Icons-1-1024x589.gif 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Icons-1-300x173.gif 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Icons-1-768x442.gif 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Icons-1-1536x884.gif 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a07c160 elementor-widget elementor-widget-image\" data-id=\"a07c160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Bildwelt-1-1024x576.png\" class=\"attachment-large size-large wp-image-42779\" alt=\"Fellow's imagery features cheerful dogs running toward the camera\u2014on a green meadow or in the forest at sunset.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Bildwelt-1-1024x576.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Bildwelt-1-300x169.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Bildwelt-1-768x432.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Bildwelt-1-1536x864.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Bildwelt-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d9705 elementor-widget elementor-widget-image\" data-id=\"67d9705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Story-1-1024x576.gif\" class=\"attachment-large size-large wp-image-44341\" alt=\"Fellows animation: changing dog motifs with colored background and lettering.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Story-1-1024x576.gif 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Story-1-300x169.gif 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Story-1-768x432.gif 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Story-1-1536x864.gif 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4daebca elementor-widget elementor-widget-image\" data-id=\"4daebca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten-1024x730.gif\" class=\"attachment-large size-large wp-image-43167\" alt=\"Fellows Overview of natural ingredients in dog food\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten-1024x730.gif 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten-300x214.gif 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten-768x547.gif 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten-1536x1094.gif 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcbb184 e-flex e-con-boxed e-con e-parent\" data-id=\"dcbb184\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fe65b elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"e6fe65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"947\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_links-2-865x1024.png\" class=\"attachment-large size-large wp-image-43087\" alt=\"Dog food in a bowl on a purple surface, with decorative ingredients such as rosemary, blueberries, and chickpeas\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_links-2-865x1024.png 865w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_links-2-253x300.png 253w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_links-2-768x909.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_links-2.png 1013w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b57d8 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"35b57d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"847\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_rechts-2-967x1024.png\" class=\"attachment-large size-large wp-image-42992\" alt=\"Note: Insect protein boosts vitality, muscles, and joints.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_rechts-2-967x1024.png 967w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_rechts-2-283x300.png 283w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_rechts-2-768x813.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Zutaten_rechts-2.png 1013w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8101b6 e-flex e-con-boxed e-con e-parent\" data-id=\"a8101b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e523f56 elementor-widget elementor-widget-image\" data-id=\"e523f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Landingpage-1024x576.png\" class=\"attachment-large size-large wp-image-44377\" alt=\"Fellows landing page in purple with product presentation\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Landingpage-1024x576.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Landingpage-300x169.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Landingpage-768x432.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Landingpage-1536x864.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Landingpage.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12be9ee elementor-widget elementor-widget-image\" data-id=\"12be9ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Social_Media-1024x576.png\" class=\"attachment-large size-large wp-image-44383\" alt=\"Fellows Social-Media overview\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Social_Media-1024x576.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Social_Media-300x169.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Social_Media-768x432.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Social_Media-1536x864.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Social_Media.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d311299 elementor-widget elementor-widget-image\" data-id=\"d311299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Farben-11-1024x576.gif\" class=\"attachment-large size-large wp-image-44411\" alt=\"Fellows colors change one after the other\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Farben-11-1024x576.gif 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Farben-11-300x169.gif 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Farben-11-768x432.gif 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Farben-11-1536x864.gif 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83cfe76 elementor-widget elementor-widget-image\" data-id=\"83cfe76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Uebersicht-1-1024x591.png\" class=\"attachment-large size-large wp-image-44417\" alt=\"Various Fellows products and a laptop with website view.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Uebersicht-1-1024x591.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Uebersicht-1-300x173.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Uebersicht-1-768x444.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Uebersicht-1-1536x887.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Uebersicht-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f0ee04 e-flex e-con-boxed e-con e-parent\" data-id=\"8f0ee04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9f6f59 e-con-full e-flex e-con e-child\" data-id=\"a9f6f59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f50c09 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"6f50c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4fb540 e-con-full e-flex e-con e-child\" data-id=\"c4fb540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7f336 elementor-widget elementor-widget-text-editor\" data-id=\"1a7f336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The relaunch of Fel\u00adlows at Inter\u00adzoo was a resound\u00ading suc\u00adcess. The dis\u00adtinc\u00adtive brand style and clear prod\u00aduct mes\u00adsages impressed trade fair vis\u00adi\u00adtors, indus\u00adtry pro\u00adfes\u00adsion\u00adals, and retail\u00aders alike, gen\u00ader\u00adat\u00ading con\u00adsid\u00ader\u00adable inter\u00adest in the brand. <br><br>The accom\u00adpa\u00adny\u00ading social media pres\u00adence fur\u00adther increased brand aware\u00adness and ensured a successful launch into the dig\u00adi\u00adtal world.<br><br>With this repo\u00adsi\u00adtion\u00ading, Fel\u00adlows dog food has laid the foun\u00adda\u00adtion for sus\u00adtain\u00adable market suc\u00adcess and is grad\u00adu\u00adal\u00adly estab\u00adlish\u00ading itself as a beloved brand in the retail sector, inspir\u00ading emo\u00adtion\u00adal enthu\u00adsi\u00adasm among pet owners and secur\u00ading their long-term loy\u00adal\u00adty!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23fe215 e-flex e-con-boxed e-con e-parent\" data-id=\"23fe215\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d405b94 elementor-widget elementor-widget-image\" data-id=\"d405b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"584\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Messe-1-1024x748.png\" class=\"attachment-large size-large wp-image-42842\" alt=\"Fellows exhibition stand with products and displays\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Messe-1-1024x748.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Messe-1-300x219.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Messe-1-768x561.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Messe-1-1536x1122.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/05\/Messe-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c141279 elementor-widget elementor-widget-template\" data-id=\"c141279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"64861\" class=\"elementor elementor-64861 elementor-64858\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"9d3a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a9fd45 e-con-full e-flex e-con e-child\" data-id=\"0a9fd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-332ad0f e-con-full e-flex e-con e-child\" data-id=\"332ad0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6975a84 e-con-full e-flex e-con e-child\" data-id=\"6975a84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03626fb elementor-widget elementor-widget-image\" data-id=\"03626fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek-734x1024.jpg\" class=\"attachment-large size-large wp-image-57341\" alt=\"Marcel Olek, Gesch\u00e4ftsf\u00fchrer IDEENHAUS\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek-734x1024.jpg 734w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek-215x300.jpg 215w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek-768x1071.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek.jpg 776w\" sizes=\"(max-width: 734px) 100vw, 734px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a94bdf e-con-full e-flex e-con e-child\" data-id=\"0a94bdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bea08 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37bea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Let\u2019s create your suc\u00adcess story!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede7e0 elementor-widget elementor-widget-heading\" data-id=\"fede7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marcel Olek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5ab0e elementor-widget elementor-widget-heading\" data-id=\"5a5ab0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con\u00adtact, IDEENHAUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef9505 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8ef9505\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_juliane_click_call_number\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"tel:%20+491709269136\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg width=\"27\" height=\"27\" viewBox=\"0 0 27 27\" fill=\"none\"><path d=\"M23.2854 17.0994L18.3052 14.8709C18.1121 14.7873 17.9013 14.7532 17.6917 14.7716C17.4821 14.79 17.2805 14.8604 17.1049 14.9763C17.0909 14.9852 17.0775 14.9951 17.0649 15.0059L14.4492 17.2355C14.391 17.271 14.325 17.2916 14.2569 17.2954C14.1888 17.2993 14.1208 17.2863 14.059 17.2576C12.3462 16.4307 10.5733 14.6715 9.74638 12.9787C9.71713 12.9174 9.70355 12.8497 9.70687 12.7818C9.71018 12.7138 9.73028 12.6478 9.76536 12.5896L12.0013 9.9307C12.0118 9.91804 12.0213 9.90433 12.0308 9.89062C12.1464 9.71533 12.2166 9.51404 12.235 9.30489C12.2534 9.09573 12.2195 8.88528 12.1363 8.69249L9.90353 3.7207C9.79574 3.46889 9.60916 3.25884 9.37182 3.12211C9.13448 2.98537 8.85919 2.92932 8.58728 2.96238C7.26003 3.13737 6.04186 3.78953 5.16031 4.79704C4.27876 5.80456 3.79411 7.09853 3.79689 8.43726C3.79689 16.5794 10.4203 23.2029 18.5625 23.2029C19.9012 23.2057 21.1952 22.721 22.2027 21.8395C23.2102 20.9579 23.8624 19.7397 24.0374 18.4125C24.0702 18.1418 24.0147 17.8678 23.8792 17.6312C23.7437 17.3946 23.5355 17.2081 23.2854 17.0994ZM23.2031 18.307C23.0542 19.4311 22.501 20.4624 21.6469 21.2081C20.7928 21.9539 19.6964 22.3631 18.5625 22.3591C10.8865 22.3591 4.64064 16.1133 4.64064 8.43726C4.63671 7.30341 5.04588 6.20695 5.79165 5.35287C6.53741 4.49879 7.56872 3.94557 8.69275 3.79664C8.7096 3.79559 8.72651 3.79559 8.74337 3.79664C8.8266 3.79734 8.90776 3.82266 8.97663 3.86939C9.04551 3.91612 9.09902 3.98218 9.13044 4.05925L11.3569 9.03105C11.3829 9.09181 11.3942 9.15783 11.39 9.22378C11.3858 9.28973 11.3661 9.35377 11.3326 9.41074L9.09775 12.0685C9.0872 12.0823 9.07665 12.0949 9.06716 12.1097C8.94809 12.2918 8.87797 12.5015 8.86356 12.7185C8.84915 12.9356 8.89094 13.1527 8.98489 13.3489C9.90142 15.2252 11.7914 17.1015 13.6888 18.018C13.8864 18.1114 14.1047 18.152 14.3226 18.1359C14.5405 18.1198 14.7506 18.0476 14.9323 17.9263L14.9713 17.8968L17.5901 15.6693C17.6461 15.635 17.7095 15.6146 17.7749 15.6096C17.8404 15.6047 17.9061 15.6154 17.9666 15.6408L22.9458 17.8725C23.0298 17.9075 23.1003 17.9687 23.1467 18.047C23.193 18.1253 23.2129 18.2165 23.2031 18.307Z\" fill=\"#4A2744\" \/><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 170 92 69 136<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2816b7b elementor-widget elementor-widget-html\" data-id=\"2816b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function(){\n  document.addEventListener('click', function(e){\n    const el = e.target.closest('[data-ih-event=\"c_juliane_click_call_number\"]');\n    if (!el) return;\n \n    \/\/ Deduplizierung: kein mehrfaches Feuern bei Doppelklicks\n    if (el.__ih_sent) return;\n    el.__ih_sent = true;\n    setTimeout(() => (el.__ih_sent = false), 1500);\n \n    window.dataLayer = window.dataLayer || [];\n    window.dataLayer.push({\n      event: 'c_juliane_click_call_number',     \/\/ Custom Event f\u00fcr GTM\n      link_text: (el.textContent || '').trim(), \/\/ sichtbarer Buttontext\n      link_url: el.getAttribute('href') || '',  \/\/ die tel:-Nummer\n      page_location: location.href,\n      page_path: location.pathname,\n      page_title: document.title\n    });\n  }, {passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e5968 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"27e5968\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_juliane_click_mail\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:marcel.olek@ideenhaus.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffe70f elementor-widget elementor-widget-html\" data-id=\"8ffe70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function(){\n  document.addEventListener('click', function(e){\n    const el = e.target.closest('[data-ih-event=\"c_juliane_click_mail\"]');\n    if (!el) return;\n \n    \/\/ Deduplizierung: kein mehrfaches Feuern bei Doppelklicks\n    if (el.__ih_sent) return;\n    el.__ih_sent = true;\n    setTimeout(() => (el.__ih_sent = false), 1500);\n \n    window.dataLayer = window.dataLayer || [];\n    window.dataLayer.push({\n      event: 'c_juliane_click_mail',             \/\/ Custom Event f\u00fcr GTM\n      link_text: (el.textContent || '').trim(), \/\/ sichtbarer Button-\/Linktext\n      link_url: el.getAttribute('href') || '',  \/\/ die mailto:-Adresse\n      page_location: location.href,\n      page_path: location.pathname,\n      page_title: document.title\n    });\n  }, {passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Joy of life for humans and ani\u00admals CLIENT Welzhofer GmbH SERVICES Brand style devel\u00adop\u00adment INDUSTRY Pet indus\u00adtry The chal\u00adlenge Choos\u00ading dog food is a con\u00adscious deci\u00adsion. Cri\u00adte\u00adria such as digestibil\u00adi\u00adty, health, and the under\u00adly\u00ading nutri\u00adtion\u00adal phi\u00adlos\u00ado\u00adphy play a cen\u00adtral role. But in the end, it is humans who make the decision\u2014based on emo\u00adtions, beliefs, and [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":44484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[417,420,687],"tags":[421],"kunde":[536],"class_list":["post-66583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en","category-pet-industry","category-wood-processing-2","tag-brand-style-development","kunde-fellows"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Joy of life for humans and animals - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Discover brand style development for Fellows: emotional brand style and compelling packaging design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joy of life for humans and animals\" \/>\n<meta property=\"og:description\" content=\"Discover brand style development for Fellows: emotional brand style and compelling packaging design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T08:06:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T08:06:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1-1024x577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fabian Ruske\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabian Ruske\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/\"},\"author\":{\"name\":\"Fabian Ruske\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/7d039952cf1439925ed3239fb75ce65e\"},\"headline\":\"Joy of life for humans and ani\u00admals\",\"datePublished\":\"2025-09-15T08:06:17+00:00\",\"dateModified\":\"2025-09-15T08:06:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/\"},\"wordCount\":274,\"publisher\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1.png\",\"keywords\":[\"Brand style development\"],\"articleSection\":[\"Cases\",\"Pet industry\",\"Wood processing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/\",\"name\":\"Joy of life for humans and animals - IDEENHAUS\",\"isPartOf\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1.png\",\"datePublished\":\"2025-09-15T08:06:17+00:00\",\"dateModified\":\"2025-09-15T08:06:19+00:00\",\"description\":\"Discover brand style development for Fellows: emotional brand style and compelling packaging design.\",\"breadcrumb\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#primaryimage\",\"url\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1.png\",\"contentUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1.png\",\"width\":1920,\"height\":1081,\"caption\":\"Dog runs toward camera in forest. Text: Fellows \u2013 Companions for Life\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/old.ideenhaus.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joy of life for humans and ani\u00admals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#website\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/\",\"name\":\"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/old.ideenhaus.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\",\"name\":\"IDEENHAUS GmbH MARKEN.WERT.STIL\",\"alternateName\":\"IDEENHAUS\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg\",\"contentUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg\",\"width\":207,\"height\":67,\"caption\":\"IDEENHAUS GmbH MARKEN.WERT.STIL\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE\",\"https:\/\/www.instagram.com\/ideenhausgmbh\/?hl=de\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/7d039952cf1439925ed3239fb75ce65e\",\"name\":\"Fabian Ruske\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe206b3cc313bf511a0aad4adef314d3d453c908928e06c8686408804d77ee54?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe206b3cc313bf511a0aad4adef314d3d453c908928e06c8686408804d77ee54?s=96&d=retro&r=g\",\"caption\":\"Fabian Ruske\"},\"sameAs\":[\"http:\/\/ideenhaus.de\"],\"url\":\"https:\/\/old.ideenhaus.de\/en\/author\/fabi-ruske\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Joy of life for humans and animals - IDEENHAUS","description":"Discover brand style development for Fellows: emotional brand style and compelling packaging design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/","og_locale":"en_US","og_type":"article","og_title":"Joy of life for humans and animals","og_description":"Discover brand style development for Fellows: emotional brand style and compelling packaging design.","og_url":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/","og_site_name":"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg","article_publisher":"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE","article_published_time":"2025-09-15T08:06:17+00:00","article_modified_time":"2025-09-15T08:06:19+00:00","og_image":[{"width":1024,"height":577,"url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1-1024x577.png","type":"image\/png"}],"author":"Fabian Ruske","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fabian Ruske","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#article","isPartOf":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/"},"author":{"name":"Fabian Ruske","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/7d039952cf1439925ed3239fb75ce65e"},"headline":"Joy of life for humans and ani\u00admals","datePublished":"2025-09-15T08:06:17+00:00","dateModified":"2025-09-15T08:06:19+00:00","mainEntityOfPage":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/"},"wordCount":274,"publisher":{"@id":"https:\/\/old.ideenhaus.de\/en\/#organization"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#primaryimage"},"thumbnailUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1.png","keywords":["Brand style development"],"articleSection":["Cases","Pet industry","Wood processing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/","url":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/","name":"Joy of life for humans and animals - IDEENHAUS","isPartOf":{"@id":"https:\/\/old.ideenhaus.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#primaryimage"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#primaryimage"},"thumbnailUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1.png","datePublished":"2025-09-15T08:06:17+00:00","dateModified":"2025-09-15T08:06:19+00:00","description":"Discover brand style development for Fellows: emotional brand style and compelling packaging design.","breadcrumb":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#primaryimage","url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1.png","contentUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/06\/Titelbild-1.png","width":1920,"height":1081,"caption":"Dog runs toward camera in forest. Text: Fellows \u2013 Companions for Life"},{"@type":"BreadcrumbList","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fellows-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.ideenhaus.de\/en\/"},{"@type":"ListItem","position":2,"name":"Joy of life for humans and ani\u00admals"}]},{"@type":"WebSite","@id":"https:\/\/old.ideenhaus.de\/en\/#website","url":"https:\/\/old.ideenhaus.de\/en\/","name":"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg","description":"","publisher":{"@id":"https:\/\/old.ideenhaus.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.ideenhaus.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/old.ideenhaus.de\/en\/#organization","name":"IDEENHAUS GmbH MARKEN.WERT.STIL","alternateName":"IDEENHAUS","url":"https:\/\/old.ideenhaus.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg","contentUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg","width":207,"height":67,"caption":"IDEENHAUS GmbH MARKEN.WERT.STIL"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE","https:\/\/www.instagram.com\/ideenhausgmbh\/?hl=de"]},{"@type":"Person","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/7d039952cf1439925ed3239fb75ce65e","name":"Fabian Ruske","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe206b3cc313bf511a0aad4adef314d3d453c908928e06c8686408804d77ee54?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe206b3cc313bf511a0aad4adef314d3d453c908928e06c8686408804d77ee54?s=96&d=retro&r=g","caption":"Fabian Ruske"},"sameAs":["http:\/\/ideenhaus.de"],"url":"https:\/\/old.ideenhaus.de\/en\/author\/fabi-ruske\/"}]}},"_links":{"self":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/66583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/comments?post=66583"}],"version-history":[{"count":1,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/66583\/revisions"}],"predecessor-version":[{"id":66584,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/66583\/revisions\/66584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/media\/44484"}],"wp:attachment":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/media?parent=66583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/categories?post=66583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/tags?post=66583"},{"taxonomy":"kunde","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/kunde?post=66583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}