{"id":66585,"date":"2025-09-15T10:11:43","date_gmt":"2025-09-15T08:11:43","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/smg\/"},"modified":"2025-10-01T14:36:03","modified_gmt":"2025-10-01T12:36:03","slug":"smg","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/cases-en\/smg\/","title":{"rendered":"Cor\u00adpo\u00adrate design and communication for Switzer\u00adland\u2019s leading dig\u00adi\u00adtal hub"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66585\" class=\"elementor elementor-66585 elementor-65904\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fa75 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dd2f79 e-con-full e-flex e-con e-child\" data-id=\"6dd2f79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d678 elementor-widget__width-initial .cases-gradient-title elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"105d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cor\u00adpo\u00adrate design and communication for Switzer\u00adland\u2019s leading dig\u00adi\u00adtal hub<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f82a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e6f82a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed26 e-con-full e-flex e-con e-child\" data-id=\"9c6ed26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d9c19a2 e-con-full e-flex e-con e-child\" data-id=\"d9c19a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1eb910c e-con-full e-flex e-con e-child\" data-id=\"1eb910c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d1174 elementor-widget elementor-widget-heading\" data-id=\"b2d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22de6 elementor-widget elementor-widget-heading\" data-id=\"5f22de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">swiss mar\u00adket\u00adplace group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea3ee0 e-con-full e-flex e-con e-child\" data-id=\"0ea3ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5f2a elementor-widget elementor-widget-heading\" data-id=\"67a5f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b127c2 elementor-widget elementor-widget-heading\" data-id=\"5b127c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand style devel\u00adop\u00adment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1799ec e-con-full e-flex e-con e-child\" data-id=\"b1799ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822d537 elementor-widget elementor-widget-heading\" data-id=\"822d537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a38c2 elementor-widget elementor-widget-heading\" data-id=\"77a38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dig\u00adi\u00adtal Hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c485536 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c485536\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93995f0 elementor-widget elementor-widget-image\" data-id=\"93995f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=http:\/\/ideenhaus.de\/cases\/kiwi-now\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/fb1.svg\" class=\"attachment-large size-large wp-image-41034\" alt=\"Facebook Icon\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e12b0 elementor-widget elementor-widget-image\" data-id=\"b1e12b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/ln.svg\" class=\"attachment-large size-large wp-image-41036\" alt=\"LinkedIn Icon\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf43762 elementor-widget elementor-widget-image\" data-id=\"cf43762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/share.svg\" class=\"attachment-large size-large wp-image-41038\" alt=\"Share Icon\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6911ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"6911ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a98b24 elementor-widget elementor-widget-image\" data-id=\"4a98b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo_gross-1024x576.gif\" class=\"attachment-large size-large wp-image-47619\" alt=\"smg Logo big\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo_gross-1024x576.gif 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo_gross-300x169.gif 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo_gross-768x432.gif 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c947376 e-flex e-con-boxed e-con e-parent\" data-id=\"c947376\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfec8fd e-con-full e-flex e-con e-child\" data-id=\"dfec8fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f17c36 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"5f17c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The chal\u00adlenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd384b e-con-full e-flex e-con e-child\" data-id=\"7cd384b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec62b1 elementor-widget elementor-widget-text-editor\" data-id=\"8ec62b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Explore the future of mar\u00adket\u00adplaces<\/strong><\/p><p>SMG Swiss Mar\u00adket\u00adplace Group is a pio\u00adneer\u00ading joint ven\u00adture between leading Swiss dig\u00adi\u00adtal and mar\u00adket\u00adplace com\u00adpa\u00adnies, with strong brands such as AutoScout24, ImmoScout24, tutti, and homegate.ch. Its goal is to become Switzer\u00adland\u2019s leading dig\u00adi\u00adtal hub and active\u00adly shape the future of dig\u00adi\u00adtal com\u00admerce. <\/p><p>IDEENHAUS had the honor of accom\u00adpa\u00adny\u00ading the brand from the very begin\u00adning (hour zero). Within just two months, we worked with <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.brand-trust.de\/de\" target=\"_blank\" rel=\"noopener\">BrandTrust<\/a><\/span> to devel\u00adop a clear strate\u00adgic basis and trans\u00adlat\u00aded this into a dis\u00adtinc\u00adtive brand iden\u00adti\u00adty. The result is a time\u00adless\u00adly modern pre\u00adsen\u00adta\u00adtion of Swiss\u00adness and dig\u00adi\u00adtal\u00adi\u00adty that visu\u00adal\u00adly and sub\u00adstan\u00adtive\u00adly under\u00adscores smg\u2019s claim to market lead\u00ader\u00adship.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23a320a e-flex e-con-boxed e-con e-parent\" data-id=\"23a320a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-461de4c elementor-widget elementor-widget-video\" data-id=\"461de4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/ideenhaus.de\/wp-content\/uploads\/2024\/07\/Smg_video.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aac652 elementor-widget elementor-widget-image\" data-id=\"3aac652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"323\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Marken_black-1024x414.webp\" class=\"attachment-large size-large wp-image-47630\" alt=\"smg brand list\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Marken_black-1024x414.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Marken_black-300x121.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Marken_black-768x311.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Marken_black.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e2c9c e-flex e-con-boxed e-con e-parent\" data-id=\"51e2c9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6546ed7 elementor-widget elementor-widget-image\" data-id=\"6546ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Webseite-5-1024x666.png\" class=\"attachment-large size-large wp-image-48203\" alt=\"smg Website Landingpage in Desktop-Version\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Webseite-5-1024x666.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Webseite-5-300x195.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Webseite-5-768x499.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Webseite-5-1536x998.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Webseite-5.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f0ee04 e-flex e-con-boxed e-con e-parent\" data-id=\"8f0ee04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9f6f59 e-con-full e-flex e-con e-child\" data-id=\"a9f6f59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f50c09 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"6f50c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solu\u00adtion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4fb540 e-con-full e-flex e-con e-child\" data-id=\"c4fb540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7f336 elementor-widget elementor-widget-text-editor\" data-id=\"1a7f336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>To Switzer\u00adland\u2019s largest dig\u00adi\u00adtal mar\u00adket\u00adplace<\/strong><br><br>When leading Swiss dig\u00adi\u00adtal com\u00adpa\u00adnies join forces to create Switzer\u00adland\u2019s largest dig\u00adi\u00adtal mar\u00adket\u00adplace, IDEENHAUS is the right part\u00adner. Trans\u00adlat\u00ading a brand strat\u00ade\u00adgy into a dis\u00adtinc\u00adtive brand style \u2013 includ\u00ading naming, logo devel\u00adop\u00adment, and cor\u00adpo\u00adrate design \u2013 requires expe\u00adri\u00adence and exper\u00adtise. With over 30 years of exper\u00adtise in brand management, we have mas\u00adtered this craft inside out.  <\/p><p>Work\u00ading togeth\u00ader with a strong cus\u00adtomer team, we deliv\u00adered in record time: within just six weeks, we had the name, logo, ani\u00adma\u00adtions, texts, imagery, com\u00adpa\u00adny pre\u00adsen\u00adta\u00adtion, and web\u00adsite ready\u2014including legal coor\u00addi\u00adna\u00adtion for trade\u00admark reg\u00adis\u00adtra\u00adtion. The result: a strong brand pres\u00adence that com\u00adbines strate\u00adgic clar\u00adi\u00adty with cre\u00adative energy. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c1582c e-flex e-con-boxed e-con e-parent\" data-id=\"8c1582c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c89ee2a elementor-widget elementor-widget-image\" data-id=\"c89ee2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo-1024x576.webp\" class=\"attachment-large size-large wp-image-47622\" alt=\"smg Logo on the left on a turquoise background and on the right on a white background\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo-1024x576.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo-300x169.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo-768x432.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo-1536x864.webp 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Logo.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e9451 elementor-widget elementor-widget-video\" data-id=\"e9e9451\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/ideenhaus.de\/wp-content\/uploads\/2024\/07\/icons-1.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe251e elementor-widget elementor-widget-image\" data-id=\"7fe251e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Gradients-1024x576.png\" class=\"attachment-large size-large wp-image-47683\" alt=\"4 Rectangles in turquoise tones with a soft gradient below\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Gradients-1024x576.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Gradients-300x169.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Gradients-768x432.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Gradients-1536x864.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Gradients.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b82403c e-flex e-con-boxed e-con e-parent\" data-id=\"b82403c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27e8e5a e-con-full e-flex e-con e-child\" data-id=\"27e8e5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3056c75 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"3056c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our ser\u00advices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0da6643 e-con-full e-flex e-con e-child\" data-id=\"0da6643\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-559676d elementor-widget elementor-widget-text-editor\" data-id=\"559676d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"dyn talking-point-text gs_Fiejcl\">name devel\u00adop\u00adment<\/p><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-54831_28f0b5-0e spacing-cadence-separator\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"><\/div><\/div><p class=\"dyn talking-point-text\">logo design<\/p><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-54831_28f0b5-0e spacing-cadence-separator\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"><\/div><\/div><p class=\"dyn talking-point-text\">design ele\u00adments<\/p><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-54831_28f0b5-0e spacing-cadence-separator\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"><\/div><\/div><p class=\"dyn talking-point-text\">ani\u00adma\u00adtion<\/p><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-54831_28f0b5-0e spacing-cadence-separator\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"><\/div><\/div><p class=\"dyn talking-point-text\">web\u00adsite<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30dee81 e-flex e-con-boxed e-con e-parent\" data-id=\"30dee81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db76c8f elementor-widget elementor-widget-image\" data-id=\"db76c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"747\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/overview2-1-1024x956.webp\" class=\"attachment-large size-large wp-image-47661\" alt=\"smg Brand Guidelines: Logo, Website (Desktop &amp; Mobile), Typografie, Graphic elements\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/overview2-1-1024x956.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/overview2-1-300x280.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/overview2-1-768x717.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/overview2-1-1536x1434.webp 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/overview2-1-2048x1912.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817698c elementor-widget elementor-widget-image\" data-id=\"817698c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_background-13-1024x545.png\" class=\"attachment-large size-large wp-image-54014\" alt=\"Abstract image in turquoise tones with a soft, wavy line in the middle.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_background-13-1024x545.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_background-13-300x160.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_background-13-768x408.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_background-13-1536x817.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_background-13.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd74c34 elementor-widget elementor-widget-image\" data-id=\"dd74c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"1024\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_neu-2-502x1024.png\" class=\"attachment-large size-large wp-image-54012\" alt=\"Mobile view of the smg with a turquoise background and subtle wave pattern.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_neu-2-502x1024.png 502w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_neu-2-147x300.png 147w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/Phone_neu-2.png 557w\" sizes=\"(max-width: 502px) 100vw, 502px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b640a elementor-widget elementor-widget-image\" data-id=\"37b640a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/smg_pulse-scaled-4-1024x529.png\" class=\"attachment-large size-large wp-image-47779\" alt=\"smg pulse Logo development\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/smg_pulse-scaled-4-1024x529.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/smg_pulse-scaled-4-300x155.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/smg_pulse-scaled-4-768x397.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/smg_pulse-scaled-4-1536x794.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/smg_pulse-scaled-4-2048x1058.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4a848 elementor-widget elementor-widget-video\" data-id=\"ea4a848\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/ideenhaus.de\/wp-content\/uploads\/2024\/07\/Pulse_wave.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a576fd e-flex e-con-boxed e-con e-parent\" data-id=\"4a576fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1cbfd9 e-con-full e-flex e-con e-child\" data-id=\"f1cbfd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93ed6e5 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"93ed6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81f047c e-con-full e-flex e-con e-child\" data-id=\"81f047c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2702f elementor-widget elementor-widget-text-editor\" data-id=\"6c2702f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Touch\u00adpoints &amp; GoLive<\/strong><br><br>On Novem\u00adber 12, 2021, SMG Swiss Mar\u00adket\u00adplace Group cel\u00ade\u00adbrat\u00aded its successful brand launch. Numer\u00adous brand touch\u00adpoints were imple\u00adment\u00aded prior to the GoLive so that employees could start using new tem\u00adplates, master files, and cor\u00adpo\u00adrate design ele\u00adments on day one. <br><br>Every\u00adthing was also pre\u00adpared dig\u00adi\u00adtal\u00adly: the <a href=\"https:\/\/swissmarketplace.group\/\" target=\"_blank\" rel=\"noreferrer noopener\">swissmarketplace.group<\/a> land\u00ading page and the offi\u00adcial social media chan\u00adnels went live on sched\u00adule at 6:30 a.m. on the appoint\u00aded day. This ensured that the new brand iden\u00adti\u00adty was con\u00adsis\u00adtent\u00adly vis\u00adi\u00adble from the outset and sent a strong signal about the com\u00adpa\u00adny\u2019s claim to be Switzer\u00adland\u2019s leading dig\u00adi\u00adtal mar\u00adket\u00adplace. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59c9dc2 e-flex e-con-boxed e-con e-parent\" data-id=\"59c9dc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0c7d1 elementor-widget elementor-widget-image\" data-id=\"0f0c7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/books-1024x672.png\" class=\"attachment-large size-large wp-image-47634\" alt=\"smg book, letter paper and business cards\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/books-1024x672.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/books-300x197.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/books-768x504.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/books-1536x1008.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/books.png 1650w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfbcae elementor-widget elementor-widget-image\" data-id=\"7bfbcae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"285\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/video2-4-1024x365.gif\" class=\"attachment-large size-large wp-image-47648\" alt=\"Logo-Animation: TX &amp; Scout24 merge into SMG.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/video2-4-1024x365.gif 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/video2-4-300x107.gif 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/video2-4-768x274.gif 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/07\/video2-4-1536x548.gif 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c141279 elementor-widget elementor-widget-template\" data-id=\"c141279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"64876\" class=\"elementor elementor-64876 elementor-64866\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"9d3a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a9fd45 e-con-full e-flex e-con e-child\" data-id=\"0a9fd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-332ad0f e-con-full e-flex e-con e-child\" data-id=\"332ad0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6975a84 e-con-full e-flex e-con e-child\" data-id=\"6975a84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03626fb elementor-widget elementor-widget-image\" data-id=\"03626fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"856\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer-957x1024.webp\" class=\"attachment-large size-large wp-image-64873\" alt=\"A man with dark hair and a beard smiles with his arms crossed. He is wearing a brown shirt and standing in an interior space where shelves and pink flowers blur in the background.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer-957x1024.webp 957w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer-280x300.webp 280w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer-768x822.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/09\/Maxkratzer.webp 1351w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a94bdf e-con-full e-flex e-con e-child\" data-id=\"0a94bdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bea08 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37bea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Let\u2019s create your suc\u00adcess story!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede7e0 elementor-widget elementor-widget-heading\" data-id=\"fede7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Max Kratzer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5ab0e elementor-widget elementor-widget-heading\" data-id=\"5a5ab0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con\u00adtact, IDEENHAUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef9505 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8ef9505\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_juliane_click_call_number\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"tel:%20+491709269124\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg width=\"27\" height=\"27\" viewBox=\"0 0 27 27\" fill=\"none\"><path d=\"M23.2854 17.0994L18.3052 14.8709C18.1121 14.7873 17.9013 14.7532 17.6917 14.7716C17.4821 14.79 17.2805 14.8604 17.1049 14.9763C17.0909 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class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffe70f elementor-widget elementor-widget-html\" data-id=\"8ffe70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function(){\n  document.addEventListener('click', function(e){\n    const el = e.target.closest('[data-ih-event=\"c_juliane_click_mail\"]');\n    if (!el) return;\n \n    \/\/ Deduplizierung: kein mehrfaches Feuern bei Doppelklicks\n    if (el.__ih_sent) return;\n    el.__ih_sent = true;\n    setTimeout(() => (el.__ih_sent = false), 1500);\n \n    window.dataLayer = window.dataLayer || [];\n    window.dataLayer.push({\n      event: 'c_juliane_click_mail',             \/\/ Custom Event f\u00fcr GTM\n      link_text: (el.textContent || '').trim(), \/\/ sichtbarer Button-\/Linktext\n      link_url: el.getAttribute('href') || '',  \/\/ die mailto:-Adresse\n      page_location: location.href,\n      page_path: location.pathname,\n      page_title: document.title\n    });\n  }, {passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cor\u00adpo\u00adrate design and communication for Switzer\u00adland\u2019s leading dig\u00adi\u00adtal hub CLIENT swiss mar\u00adket\u00adplace group SERVICES Brand style devel\u00adop\u00adment INDUSTRY Dig\u00adi\u00adtal Hub The chal\u00adlenge Explore the future of mar\u00adket\u00adplaces SMG Swiss Mar\u00adket\u00adplace Group is a pio\u00adneer\u00ading joint ven\u00adture between leading Swiss dig\u00adi\u00adtal and mar\u00adket\u00adplace com\u00adpa\u00adnies, with strong brands such as AutoScout24, ImmoScout24, tutti, and homegate.ch. Its goal [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":62989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[417,615],"tags":[421],"kunde":[534],"class_list":["post-66585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en","category-digital-hub","tag-brand-style-development","kunde-swiss-marketplace-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Corporate design &amp; branding for smg - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Discover the new corporate design for SMG: branding and communication for Switzerland&#039;s leading digital hub.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/smg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate design and communication for Switzerland&#039;s leading digital hub\" \/>\n<meta property=\"og:description\" content=\"Discover the new corporate design for SMG: branding and communication for Switzerland&#039;s leading digital hub.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/smg\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; 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