{"id":69234,"date":"2025-10-24T16:04:41","date_gmt":"2025-10-24T14:04:41","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/die-haftpflichtkasse\/"},"modified":"2025-10-24T17:21:40","modified_gmt":"2025-10-24T15:21:40","slug":"die-haftpflichtkasse","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/cases-en\/die-haftpflichtkasse\/","title":{"rendered":"From an one-word-value to an expe\u00adri\u00adence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69234\" class=\"elementor elementor-69234 elementor-68236\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fa75 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d678 elementor-widget__width-initial .cases-gradient-title elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"105d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From an one-word-value to an expe\u00adri\u00adence<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f82a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e6f82a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed26 e-con-full e-flex e-con e-child\" data-id=\"9c6ed26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d9c19a2 e-con-full e-flex e-con e-child\" data-id=\"d9c19a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1eb910c e-con-full e-flex e-con e-child\" data-id=\"1eb910c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d1174 elementor-widget elementor-widget-heading\" data-id=\"b2d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22de6 elementor-widget elementor-widget-heading\" data-id=\"5f22de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Haftpflichtkasse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea3ee0 e-con-full e-flex e-con e-child\" data-id=\"0ea3ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5f2a elementor-widget elementor-widget-heading\" data-id=\"67a5f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b127c2 elementor-widget elementor-widget-heading\" data-id=\"5b127c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand style devel\u00adop\u00adment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1799ec e-con-full e-flex e-con e-child\" data-id=\"b1799ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822d537 elementor-widget elementor-widget-heading\" data-id=\"822d537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a38c2 elementor-widget elementor-widget-heading\" data-id=\"77a38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Banks and finance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6911ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"6911ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-420d8e6 elementor-widget elementor-widget-image\" data-id=\"420d8e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IDH_Cases_HKD_Header.jpg\" class=\"attachment-full size-full wp-image-69140\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IDH_Cases_HKD_Header.jpg 2560w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IDH_Cases_HKD_Header-300x94.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IDH_Cases_HKD_Header-1024x320.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IDH_Cases_HKD_Header-768x240.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IDH_Cases_HKD_Header-1536x480.jpg 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IDH_Cases_HKD_Header-2048x640.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff0a0d e-flex e-con-boxed e-con e-parent\" data-id=\"eff0a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33e3a73 e-con-full e-flex e-con e-child\" data-id=\"33e3a73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03f148 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d03f148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Suc\u00adcess at a glance <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a90944b e-con-full e-flex e-con e-child\" data-id=\"a90944b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-85b66a0 e-con-full e-flex e-con e-child\" data-id=\"85b66a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178e53d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"178e53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Haftpflichtkasse Darm\u00adstadt pushes dark clouds and wor\u00adries aside \u2013 and shows that insur\u00adance can be dif\u00adfer\u00adent.<br>Instead of focus\u00ading on fear and risk, the brand focus\u00ades on moments of hap\u00adpi\u00adness and human\u00adi\u00adty. The result is a pre\u00adsen\u00adta\u00adtion that sur\u00adpris\u00ades in a pos\u00adi\u00adtive way, cre\u00adates close\u00adness, and con\u00adveys trust \u2013 honest, friend\u00adly, and above all, <strong>happy<\/strong>! <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588dcd1 e-con-full e-flex e-con e-child\" data-id=\"588dcd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-81de260 e-con-full e-flex e-con e-child\" data-id=\"81de260\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7442f50 elementor-widget elementor-widget-text-editor\" data-id=\"7442f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\nDon\u2019t feel like read\u00ading any fur\u00adther?\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234353 elementor-align-left elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"2234353\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"purple-btn\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjcwMjIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a482f elementor-align-left elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"e9a482f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"purple-btn\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+499114777240\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268877d elementor-widget elementor-widget-html\" data-id=\"268877d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function () {\n    document.addEventListener('click', function (e) {\n      const el = e.target.closest('[data-ih-event=\"c_click_call\"]');\n      if (!el) return;\n \n      \/\/ Deduplizierung: kein mehrfaches Feuern\n      if (el.__ih_sent) return;\n      el.__ih_sent = true;\n      setTimeout(() => (el.__ih_sent = false), 1500);\n \n      window.dataLayer = window.dataLayer || [];\n      window.dataLayer.push({\n        event: 'c_click_call',                 \/\/ Trigger-Event f\u00fcr GTM\n        link_text: (el.textContent || '').trim(),  \/\/ z. B. \"Skip den Text \u2013 Call us\"\n        link_url: el.getAttribute('href') || '',\n        page_location: location.href,\n        page_path: location.pathname,\n        page_title: document.title\n      });\n    }, { passive: true });\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ecc2c e-flex e-con-boxed e-con e-parent\" data-id=\"67ecc2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e1eb9 elementor-widget elementor-widget-video\" data-id=\"d5e1eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_30sec_170323.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d645b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d645b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8235375 e-con-full e-flex e-con e-child\" data-id=\"8235375\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac02e4 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"9ac02e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The chal\u00adlenge: Hap\u00adpi\u00adness as an atti\u00adtude<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ef001 elementor-widget elementor-widget-text-editor\" data-id=\"62ef001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The strate\u00adgic guid\u00ading prin\u00adci\u00adple was as simple as it was pow\u00ader\u00adful: \u201cHappy\u201d becomes an atti\u00adtude, not just a message. <a target=\"_blank\" href=\"https:\/\/www.brand-trust.de\/en\/\"><span style=\"text-decoration: underline;\">BrandTrust<\/span><\/a> pro\u00advid\u00aded the basis for the strat\u00ade\u00adgy \u2013 build\u00ading on this, we worked with the Haftpflichtkasse team to trans\u00adlate this value into all levels of the brand: from lan\u00adguage to design, from inter\u00adnal communication to the exter\u00adnal brand expe\u00adri\u00adence. The focus was clear\u00adly on emo\u00adtions, close\u00adness, and atti\u00adtude. This is how an abstract con\u00adcept was turned into a lively brand expe\u00adri\u00adence \u2013 open, friend\u00adly, and human.   <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a80d7f6 e-con-full e-flex e-con e-child\" data-id=\"a80d7f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21edd7f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"21edd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Bildwelt-3.webp\" class=\"attachment-large size-large wp-image-53345\" alt=\"Two women laugh together while cooking in a modern kitchen.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Bildwelt-3.webp 960w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Bildwelt-3-300x206.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Bildwelt-3-768x528.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b69cbb6 e-con-full e-flex e-con e-child\" data-id=\"b69cbb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2577910 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"2577910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our approach: Happy \u2013 with a system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4731f96 elementor-widget elementor-widget-text-editor\" data-id=\"4731f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Togeth\u00ader with Haftpflichtkasse, we con\u00adsis\u00adtent\u00adly trans\u00adlat\u00aded \u201chappy\u201d into strat\u00ade\u00adgy, design, and communication. The focus was on authen\u00adtic\u00adi\u00adty: people instead of models, close\u00adness instead of dis\u00adtance, joy instead of fear. The new brand iden\u00adti\u00adty com\u00adbines warmth and competence\u2014and shows that brand management also requires the courage to embrace emo\u00adtion.  <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291d147 elementor-widget elementor-widget-text-editor\" data-id=\"291d147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Brand Day<\/strong>: An excit\u00ading start for every\u00adone involved \u2013 emo\u00adtion\u00adal, con\u00adnect\u00ading, moti\u00advat\u00ading.<\/li><li><strong>Inter\u00adnal communication<\/strong>: Work\u00adshops, brand book, and inter\u00adnal tools fos\u00adtered iden\u00adti\u00adfi\u00adca\u00adtion and pride.<\/li><li><strong>Brand style<\/strong>: The logo, colors, shapes, and icons were given a light and warm feel.<\/li><li><strong>Brand communication<\/strong>: Authen\u00adtic stories from employees and cus\u00adtomers made \u201chap\u00adpi\u00adness\u201d tan\u00adgi\u00adble.<\/li><li><strong>Edi\u00adto\u00adr\u00adi\u00adal design<\/strong>: Today\u2019s pub\u00adli\u00adca\u00adtions and for\u00admats show\u00adcase the brand as it is\u2014open, clear, and appeal\u00ading.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce390d elementor-widget elementor-widget-text-editor\" data-id=\"7ce390d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The result: a brand that radi\u00adates hap\u00adpi\u00adness and brings joy.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfc7a5 e-con-full e-flex e-con e-child\" data-id=\"4cfc7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c53f3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e0c53f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1283\" height=\"1333\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/GBA2024_Photo-Wall_Set-3_1332-1.jpg\" class=\"attachment-full size-full wp-image-68991\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/GBA2024_Photo-Wall_Set-3_1332-1.jpg 1283w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/GBA2024_Photo-Wall_Set-3_1332-1-289x300.jpg 289w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/GBA2024_Photo-Wall_Set-3_1332-1-986x1024.jpg 986w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/GBA2024_Photo-Wall_Set-3_1332-1-768x798.jpg 768w\" sizes=\"(max-width: 1283px) 100vw, 1283px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23acdb9 e-flex e-con-boxed e-con e-parent\" data-id=\"23acdb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5976dfb elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5976dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_2-1024x768.webp\" class=\"attachment-large size-large wp-image-68996\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_2-1024x768.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_2-300x225.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_2-768x576.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_2-1536x1152.webp 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_2-2048x1536.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bec4e7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1bec4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_1-1024x768.webp\" class=\"attachment-large size-large wp-image-68998\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_1-1024x768.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_1-300x225.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_1-768x576.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_1-1536x1152.webp 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/HKD_Markentag_1-2048x1536.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1a1c2a e-flex e-con-boxed e-con e-parent\" data-id=\"c1a1c2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11c6352 e-con-full e-flex e-con e-child\" data-id=\"11c6352\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07b7c52 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"07b7c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How strat\u00ade\u00adgy turns into real radi\u00adance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e84d58 elementor-widget elementor-widget-text-editor\" data-id=\"4e84d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The new Haftpflichtkasse is a prime exam\u00adple of successful brand devel\u00adop\u00adment:<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f011523 elementor-widget elementor-widget-text-editor\" data-id=\"f011523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Brand style &amp; iden\u00adti\u00adty<\/strong><\/li><li><strong>Cor\u00adpo\u00adrate tem\u00adplates &amp; system<\/strong>: Stan\u00addard\u00adized tem\u00adplates for print, brochures, pre\u00adsen\u00adta\u00adtions, and social media<\/li><li><strong>Edi\u00adto\u00adr\u00adi\u00adal relaunch<\/strong>: Trans\u00adfor\u00adma\u00adtion of key pub\u00adli\u00adca\u00adtions<\/li><li><strong>Inter\u00adnal communication &amp; work\u00adshops<\/strong><\/li><li><strong>Exter\u00adnal brand communication<\/strong>: key mes\u00adsages, claims, guid\u00ading prin\u00adci\u00adples, cam\u00adpaign ideas<\/li><li><strong>Brand event \/ Brand day<\/strong><\/li><li><strong>Sup\u00adport\u00ading mate\u00adri\u00adals &amp; guide\u00adlines<\/strong><\/li><li><strong>trade show appear\u00adance<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b6463f e-con-full e-flex e-con e-child\" data-id=\"1b6463f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cc352 elementor-widget elementor-widget-image\" data-id=\"e9cc352\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1153\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/People.webp\" class=\"attachment-full size-full wp-image-53363\" alt=\"Group photo of the Haftpflichtkasse with speech bubble and emoji props in front of a photo wall\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/People.webp 1920w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/People-300x180.webp 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/People-1024x615.webp 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/People-768x461.webp 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/People-1536x922.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2217a3b e-flex e-con-boxed e-con e-parent\" data-id=\"2217a3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-984cbd8 elementor-widget elementor-widget-image\" data-id=\"984cbd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/DSC_0018-scaled.jpg\" class=\"attachment-full size-full wp-image-68718\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/DSC_0018-scaled.jpg 2560w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/DSC_0018-300x200.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/DSC_0018-1024x683.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/DSC_0018-768x512.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/DSC_0018-1536x1024.jpg 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/DSC_0018-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d0bb22 e-flex e-con-boxed e-con e-parent\" data-id=\"4d0bb22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b74561d e-con-full e-flex e-con e-child\" data-id=\"b74561d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a3191 elementor-widget elementor-widget-text-editor\" data-id=\"b5a3191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The relaunch has made Haftpflichtkasse one of the most appeal\u00ading brands in its industry\u2014authentic, human, and award-win\u00adning. Today, the brand expe\u00adri\u00adence is evi\u00addent through\u00adout: from inter\u00adnal communication to design to cus\u00adtomer communication. The prin\u00adci\u00adple of \u201chappy\u201d is having an impact\u2014both internally and exter\u00adnal\u00adly:  <\/div><ul><li>Emo\u00adtion\u00adal pre\u00adsen\u00adta\u00adtion with clear brand iden\u00adti\u00adty<\/li><li>Enthu\u00adsi\u00adas\u00adtic employees and cus\u00adtomers<\/li><li>Con\u00adsis\u00adtent brand expe\u00adri\u00adence across all chan\u00adnels<\/li><li>Mul\u00adti\u00adple winner of the German Brand Award<br><br><\/li><\/ul><div>Insur\u00adance with attitude\u2014and heart.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a764c e-con-full e-flex e-con e-child\" data-id=\"26a764c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01f4391 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"01f4391\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Magazin3-1024x536.png\" class=\"attachment-large size-large wp-image-53361\" alt=\"Magazine published by Haftpflichtkasse with a cover photo of a smiling woman and dog, as well as open pages with text and photos of horses.\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Magazin3-1024x536.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Magazin3-300x157.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Magazin3-768x402.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Magazin3-1536x804.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Magazin3-2048x1072.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba32eb6 e-flex e-con-boxed e-con e-parent\" data-id=\"ba32eb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-148933d e-con-full e-flex e-con e-child\" data-id=\"148933d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4960501 e-con-full e-flex e-con e-child\" data-id=\"4960501\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb88d42 elementor-widget elementor-widget-text-editor\" data-id=\"eb88d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u201cThe IDEENHAUS agency has been very successful in sup\u00adport\u00ading us with the imple\u00admen\u00adta\u00adtion of our brand strat\u00ade\u00adgy. Haftpflichtkasse is delight\u00aded with the result of the successful com\u00adbi\u00adna\u00adtion of brand strat\u00ade\u00adgy and cre\u00adativ\u00adi\u00adty!\u201d <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2689a e-con-full e-flex e-con e-child\" data-id=\"8a2689a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb296c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0fb296c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Harry_Holzhaeuser.webp\" class=\"attachment-large size-large wp-image-53349\" alt=\"Picture of Harry Holzh\u00e4user\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Harry_Holzhaeuser.webp 280w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/08\/Harry_Holzhaeuser-150x150.webp 150w\" sizes=\"(max-width: 280px) 100vw, 280px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccdf92e e-con-full e-flex e-con e-child\" data-id=\"ccdf92e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c165ab elementor-widget elementor-widget-heading\" data-id=\"1c165ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Harry Holzh\u00e4user<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee5ed4 elementor-widget elementor-widget-heading\" data-id=\"9ee5ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Head of Mar\u00adket\u00ading,<br>Die Haftpflichtkasse<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-359dc5e e-con-full e-flex e-con e-child\" data-id=\"359dc5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c141279 elementor-widget elementor-widget-template\" data-id=\"c141279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"64861\" class=\"elementor elementor-64861 elementor-64858\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"9d3a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a9fd45 e-con-full e-flex e-con e-child\" data-id=\"0a9fd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-332ad0f e-con-full e-flex e-con e-child\" data-id=\"332ad0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6975a84 e-con-full e-flex e-con e-child\" data-id=\"6975a84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03626fb elementor-widget elementor-widget-image\" data-id=\"03626fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek-734x1024.jpg\" class=\"attachment-large size-large wp-image-57341\" alt=\"Marcel Olek, Gesch\u00e4ftsf\u00fchrer IDEENHAUS\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek-734x1024.jpg 734w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek-215x300.jpg 215w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek-768x1071.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2023\/01\/Marcel_olek.jpg 776w\" sizes=\"(max-width: 734px) 100vw, 734px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a94bdf e-con-full e-flex e-con e-child\" data-id=\"0a94bdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bea08 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37bea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Let\u2019s create your suc\u00adcess story!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede7e0 elementor-widget elementor-widget-heading\" data-id=\"fede7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marcel Olek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5ab0e elementor-widget elementor-widget-heading\" data-id=\"5a5ab0e\" data-element_type=\"widget\" data-e-type=\"widget\" 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f\u00fcr GTM\n      link_text: (el.textContent || '').trim(), \/\/ sichtbarer Button-\/Linktext\n      link_url: el.getAttribute('href') || '',  \/\/ die mailto:-Adresse\n      page_location: location.href,\n      page_path: location.pathname,\n      page_title: document.title\n    });\n  }, {passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From an one-word-value to an expe\u00adri\u00adence CLIENT Die Haftpflichtkasse SERVICES Brand style devel\u00adop\u00adment INDUSTRY Banks and finance Suc\u00adcess at a glance Haftpflichtkasse Darm\u00adstadt pushes dark clouds and wor\u00adries aside \u2013 and shows that insur\u00adance can be dif\u00adfer\u00adent.Instead of focus\u00ading on fear and risk, the brand focus\u00ades on moments of hap\u00adpi\u00adness and human\u00adi\u00adty. The result is [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":70334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[587,592,417],"tags":[421],"kunde":[699],"class_list":["post-69234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banken-und-finanzen-cases","category-banks-and-finance","category-cases-en","tag-brand-style-development","kunde-die-haftpflichtkasse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From an one-word-value to an experience - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"Happy as an attitude: Haftpflichtkasse shows that insurance can also be human\u2014with a brand relaunch that combines heart and attitude.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/die-haftpflichtkasse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From an one-word-value to an experience\" \/>\n<meta property=\"og:description\" content=\"Happy as an attitude: Haftpflichtkasse shows that insurance can also be human\u2014with a brand relaunch that combines heart and attitude.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/die-haftpflichtkasse\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; 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