{"id":69238,"date":"2025-10-24T16:17:26","date_gmt":"2025-10-24T14:17:26","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/iww-brand-relaunch\/"},"modified":"2025-11-06T17:11:45","modified_gmt":"2025-11-06T16:11:45","slug":"iww-brand-relaunch","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/","title":{"rendered":"Brand relaunch after a decade"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69238\" class=\"elementor elementor-69238 elementor-68162\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fa75 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d678 elementor-widget__width-initial .cases-gradient-title elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"105d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand relaunch with clar\u00adi\u00adty and ease<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f82a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e6f82a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed26 e-con-full e-flex e-con e-child\" data-id=\"9c6ed26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d9c19a2 e-con-full e-flex e-con e-child\" data-id=\"d9c19a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1eb910c e-con-full e-flex e-con e-child\" data-id=\"1eb910c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d1174 elementor-widget elementor-widget-heading\" data-id=\"b2d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22de6 elementor-widget elementor-widget-heading\" data-id=\"5f22de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IWW Insti\u00adtut<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea3ee0 e-con-full e-flex e-con e-child\" data-id=\"0ea3ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5f2a elementor-widget elementor-widget-heading\" data-id=\"67a5f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b127c2 elementor-widget elementor-widget-heading\" data-id=\"5b127c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand style devel\u00adop\u00adment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1799ec e-con-full e-flex e-con e-child\" data-id=\"b1799ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822d537 elementor-widget elementor-widget-heading\" data-id=\"822d537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a38c2 elementor-widget elementor-widget-heading\" data-id=\"77a38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> eco\u00adnom\u00adic knowl\u00adedge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6911ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"6911ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7413c elementor-widget elementor-widget-jet-video\" data-id=\"ab7413c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-video jet-elements\">\n<div class=\"jet-video jet-video--fa5-compat\" data-settings=\"{&quot;lightbox&quot;:false,&quot;autoplay&quot;:true}\"><video class=\"jet-video-player jet-video-html5-player jet-video-custom-play-button\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_1_Loop.mp4\" autoplay loop playsinline muted><\/video>\n<div class=\"jet-video__overlay\">\n<div class=\"jet-video__play-button\" role=\"button\" tabindex=\"0\" aria-label=\"Video play button\"><span class=\"jet-elements-icon jet-video__play-button-icon\"><i aria-hidden=\"true\" class=\"fas fa-play\"><\/i><\/span>\t<span class=\"elementor-screen-only\">Play Video<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff0a0d e-flex e-con-boxed e-con e-parent\" data-id=\"eff0a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33e3a73 e-con-full e-flex e-con e-child\" data-id=\"33e3a73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03f148 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d03f148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Suc\u00adcess at a glance <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a90944b e-con-full e-flex e-con e-child\" data-id=\"a90944b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-85b66a0 e-con-full e-flex e-con e-child\" data-id=\"85b66a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178e53d elementor-widget elementor-widget-text-editor\" data-id=\"178e53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>After more than a decade, the IWW brand under\u00adwent a fun\u00adda\u00admen\u00adtal repo\u00adsi\u00adtion\u00ading. The result is a uni\u00adform brand world that seam\u00adless\u00adly com\u00adbines print, dig\u00adi\u00adtal media, and inter\u00adnal communication. The relaunch met with a strong response within a very short time \u2014 both among employees and exter\u00adnal target groups. Today, IWW enjoys greater vis\u00adi\u00adbil\u00adi\u00adty, a con\u00adsis\u00adtent image and pal\u00adpa\u00adble enthu\u00adsi\u00adasm through\u00adout the entire team. At the heart of this is the brand promise to convey \u201cprac\u00adti\u00adcal knowl\u00adedge in a nut\u00adshell\u201d \u2013 a clear guid\u00ading prin\u00adci\u00adple that shapes the new brand iden\u00adti\u00adty and under\u00adpins both the con\u00adtent and visual appear\u00adance.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588dcd1 e-con-full e-flex e-con e-child\" data-id=\"588dcd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-81de260 e-con-full e-flex e-con e-child\" data-id=\"81de260\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7442f50 elementor-widget elementor-widget-text-editor\" data-id=\"7442f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\nDon\u2019t feel like read\u00ading any fur\u00adther?\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234353 elementor-align-left elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"2234353\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"purple-btn\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjcwMjIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a482f elementor-align-left elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"e9a482f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"purple-btn\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+499114777240\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268877d elementor-widget elementor-widget-html\" data-id=\"268877d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function () {\n    document.addEventListener('click', function (e) {\n      const el = e.target.closest('[data-ih-event=\"c_click_call\"]');\n      if (!el) return;\n \n      \/\/ Deduplizierung: kein mehrfaches Feuern\n      if (el.__ih_sent) return;\n      el.__ih_sent = true;\n      setTimeout(() => (el.__ih_sent = false), 1500);\n \n      window.dataLayer = window.dataLayer || [];\n      window.dataLayer.push({\n        event: 'c_click_call',                 \/\/ Trigger-Event f\u00fcr GTM\n        link_text: (el.textContent || '').trim(),  \/\/ z. B. \"Skip den Text \u2013 Call us\"\n        link_url: el.getAttribute('href') || '',\n        page_location: location.href,\n        page_path: location.pathname,\n        page_title: document.title\n      });\n    }, { passive: true });\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ecc2c e-flex e-con-boxed e-con e-parent\" data-id=\"67ecc2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b87ac8d elementor-widget elementor-widget-video\" data-id=\"b87ac8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Case_Brand_Teaser_1.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d645b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d645b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8235375 e-con-full e-flex e-con e-child\" data-id=\"8235375\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5035eb1 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"5035eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The chal\u00adlenge: Sum\u00adma\u00adriz\u00ading prac\u00adti\u00adcal knowl\u00adedge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ef001 elementor-widget elementor-widget-text-editor\" data-id=\"62ef001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The IWW pub\u00adlish\u00ading house was already well estab\u00adlished for its sound prac\u00adti\u00adcal knowl\u00adedge. How\u00adev\u00ader, over the years, the brand had lost some of its clar\u00adi\u00adty: topics seemed unwieldy, pub\u00adli\u00adca\u00adtions over\u00adloaded, and the brand expe\u00adri\u00adence was incon\u00adsis\u00adtent. The chal\u00adlenge was to retain tech\u00adni\u00adcal depth but trans\u00adlate it into a new, modern lan\u00adguage and visual pres\u00adence that radi\u00adat\u00aded light\u00adness, gen\u00ader\u00adat\u00aded trust, and could be applied con\u00adsis\u00adtent\u00adly both internally and exter\u00adnal\u00adly.  <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a80d7f6 e-con-full e-flex e-con e-child\" data-id=\"a80d7f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cc352 elementor-widget elementor-widget-image\" data-id=\"e9cc352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"683\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Case_Einstieg_Mockup1.png\" class=\"attachment-full size-full wp-image-68198\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Case_Einstieg_Mockup1.png 900w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Case_Einstieg_Mockup1-300x228.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Case_Einstieg_Mockup1-768x583.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b69cbb6 e-con-full e-flex e-con e-child\" data-id=\"b69cbb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2577910 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"2577910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our approach: light\u00adness as a strate\u00adgic anchor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4731f96 elementor-widget elementor-widget-text-editor\" data-id=\"4731f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>We defined \u201ceasy\u201d not merely as a styl\u00adis\u00adtic device, but as a guid\u00ading prin\u00adci\u00adple in terms of con\u00adtent: com\u00adpre\u00adhen\u00adsi\u00adbil\u00adi\u00adty, reduc\u00adtion, acces\u00adsi\u00adbil\u00adi\u00adty.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291d147 elementor-widget elementor-widget-text-editor\" data-id=\"291d147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Key steps:<\/div><ul><li><strong>Stake\u00adhold\u00ader &amp; target group analy\u00adses<\/strong> \u2014 inter\u00adnal work\u00adshops, inter\u00adviews, sur\u00adveys<\/li><li><strong>Posi\u00adtion\u00ading &amp; Claim\u00ading<\/strong> \u2014 Devel\u00adop\u00adment of core mes\u00adsages, tone of voice, nar\u00adra\u00adtives<\/li><li><strong>Style guide\u00adlines &amp; design frame\u00adwork<\/strong> \u2014 visual guide\u00adlines: logo, color scheme &amp; design lan\u00adguage, iconog\u00adra\u00adphy, imagery<\/li><li><strong>Translation in media<\/strong> \u2014 pub\u00adli\u00adca\u00adtions, web, pre\u00adsen\u00adta\u00adtions, inter\u00adnal for\u00admats<\/li><li><strong>Change &amp; Inter\u00adnal Buy-in<\/strong> \u2014 Train\u00ading, Sup\u00adport, Tools &amp; Guide\u00adlines<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce390d elementor-widget elementor-widget-text-editor\" data-id=\"7ce390d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>This is how we ensured that the relaunch was not just super\u00adfi\u00adcial, but had a holis\u00adtic effect.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfc7a5 e-con-full e-flex e-con e-child\" data-id=\"4cfc7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d714a elementor-widget elementor-widget-video\" data-id=\"b4d714a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Case_Designelemente.mp4\" autoplay loop controls muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23acdb9 e-flex e-con-boxed e-con e-parent\" data-id=\"23acdb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500f33c elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-widget elementor-widget-slides\" data-id=\"500f33c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-5cb1823 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"IWW_Case_Magazin_mockup4\"><\/div><div class=\"swiper-slide-inner\"><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-ebcf440 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"IWW_Case_Magazin_mockup5\"><\/div><div class=\"swiper-slide-inner\"><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-64df226 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"IWW_Case_Magazin_mockup3\"><\/div><div class=\"swiper-slide-inner\"><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-78fe0c0 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"IWW_Case_Magazin_mockup2\"><\/div><div class=\"swiper-slide-inner\"><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-0b4fc02 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"IWW_Case_Magazin_mockup1\"><\/div><div class=\"swiper-slide-inner\"><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4e1aa9 e-flex e-con-boxed e-con e-parent\" data-id=\"b4e1aa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2248ef4 e-con-full e-flex e-con e-child\" data-id=\"2248ef4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db29f32 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"db29f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From strat\u00ade\u00adgy to expe\u00adri\u00adence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1e774 elementor-widget elementor-widget-text-editor\" data-id=\"dc1e774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Each build\u00ading block was designed strict\u00adly in line with the guid\u00ading prin\u00adci\u00adple of \u201ceasy\u201d: no unnec\u00ades\u00adsary com\u00adplex\u00adi\u00adty, clear visual lan\u00adguage, inspir\u00ading and easy to use. Our coop\u00ader\u00ada\u00adtion includ\u00aded the fol\u00adlow\u00ading ser\u00advices: <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f89f9 elementor-widget elementor-widget-text-editor\" data-id=\"17f89f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Brand style &amp; iden\u00adti\u00adty<\/strong><\/li><li><strong>Cor\u00adpo\u00adrate Tem\u00adplates &amp; system<\/strong>: Stan\u00addard\u00adized tem\u00adplates for print, brochures, pre\u00adsen\u00adta\u00adtions<\/li><li><strong>Web\u00adsite redesign<\/strong><\/li><li><strong>Edi\u00adto\u00adr\u00adi\u00adal relaunch<\/strong>: Trans\u00adfor\u00adma\u00adtion of key pub\u00adli\u00adca\u00adtions <\/li><li><strong>Inter\u00adnal communication &amp; work\u00adshops<\/strong><\/li><li><strong>Exter\u00adnal brand communication<\/strong>: key mes\u00adsages, cam\u00adpaign ideas<\/li><li><strong>Sup\u00adport\u00ading mate\u00adri\u00adals &amp; guide\u00adlines<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1799e4c e-con-full e-flex e-con e-child\" data-id=\"1799e4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01f4391 elementor-widget elementor-widget-image\" data-id=\"01f4391\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"552\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Web_Mockup-1-1024x706.png\" class=\"attachment-large size-large wp-image-68689\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Web_Mockup-1-1024x706.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Web_Mockup-1-300x207.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Web_Mockup-1-768x529.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Web_Mockup-1-1536x1059.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Web_Mockup-1-2048x1412.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2217a3b e-flex e-con-boxed e-con e-parent\" data-id=\"2217a3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10ea7b2 elementor-widget elementor-widget-video\" data-id=\"10ea7b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Brand_2024-11-20.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d0bb22 e-flex e-con-boxed e-con e-parent\" data-id=\"4d0bb22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b74561d e-con-full e-flex e-con e-child\" data-id=\"b74561d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a3191 elementor-widget elementor-widget-text-editor\" data-id=\"b5a3191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>The relaunch has made IWW rel\u00ade\u00advant again, both internally and exter\u00adnal\u00adly. Today, the brand presents itself in a clear\u00ader, more con\u00adsis\u00adtent, and more pro\u00adfes\u00adsion\u00adal manner. Employees and stake\u00adhold\u00aders alike are enthu\u00adsi\u00adas\u00adtic about the new look, which makes com\u00adplex con\u00adtent easier to under\u00adstand and access. Across all chan\u00adnels, a con\u00adsis\u00adtent brand expe\u00adri\u00adence is cre\u00adat\u00aded that builds trust and pro\u00advides guid\u00adance.    <br>Thanks to the new visual and con\u00adtent clar\u00adi\u00adty, IWW has suc\u00adceed\u00aded in dif\u00adfer\u00aden\u00adti\u00adat\u00ading itself more strong\u00adly in the market and build\u00ading a sus\u00adtain\u00adable brand plat\u00adform that con\u00adtin\u00adues to grow. Thanks to the strate\u00adgic guid\u00ading prin\u00adci\u00adple of \u201ceasy,\u201d a wealth of con\u00adtent has been trans\u00adformed into a tan\u00adgi\u00adble brand\u2014one with charis\u00adma, relevance, and value. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a764c e-con-full e-flex e-con e-child\" data-id=\"26a764c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba32eb6 e-flex e-con-boxed e-con e-parent\" data-id=\"ba32eb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-148933d e-con-full e-flex e-con e-child\" data-id=\"148933d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4960501 e-con-full e-flex e-con e-child\" data-id=\"4960501\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb88d42 elementor-widget elementor-widget-text-editor\" data-id=\"eb88d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u201cI would like to thank IDEENHAUS for the excel\u00adlent col\u00adlab\u00ado\u00adra\u00adtion, the results of the brand style relaunch and the tremen\u00addous sup\u00adport during our brand expe\u00adri\u00adence day. Work\u00ading with IDEENHAUS is always a great plea\u00adsure!\u201d <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2689a e-con-full e-flex e-con e-child\" data-id=\"8a2689a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb296c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0fb296c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"85\" height=\"85\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/IWW_Dirk_Holzberg.png\" class=\"attachment-large size-large wp-image-68169\" alt>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccdf92e e-con-full e-flex e-con e-child\" data-id=\"ccdf92e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c165ab elementor-widget elementor-widget-heading\" data-id=\"1c165ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Dirk Holzberg<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee5ed4 elementor-widget elementor-widget-heading\" data-id=\"9ee5ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Head of Mar\u00adket\u00ading &amp; Sales,<br>IWW<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-359dc5e e-con-full e-flex e-con e-child\" data-id=\"359dc5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c141279 elementor-widget elementor-widget-template\" data-id=\"c141279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"64854\" class=\"elementor elementor-64854 elementor-63952\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"9d3a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a9fd45 e-con-full e-flex e-con e-child\" data-id=\"0a9fd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-332ad0f e-con-full e-flex e-con e-child\" data-id=\"332ad0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6975a84 e-con-full e-flex e-con e-child\" data-id=\"6975a84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03626fb elementor-widget elementor-widget-image\" data-id=\"03626fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"896\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh.png\" class=\"attachment-large size-large wp-image-41246\" alt=\"Juliane H\u00e4nig\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh.png 705w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh-236x300.png 236w\" sizes=\"(max-width: 705px) 100vw, 705px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a94bdf e-con-full e-flex e-con e-child\" data-id=\"0a94bdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bea08 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37bea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Let\u2019s create your suc\u00adcess story!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede7e0 elementor-widget elementor-widget-heading\" data-id=\"fede7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Juliane H\u00e4nig<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5ab0e elementor-widget elementor-widget-heading\" data-id=\"5a5ab0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con\u00adtact, IDEENHAUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef9505 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8ef9505\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_juliane_click_call_number\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"tel:%20+49%20162%206630660\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg width=\"27\" height=\"27\" viewBox=\"0 0 27 27\" fill=\"none\"><path d=\"M23.2854 17.0994L18.3052 14.8709C18.1121 14.7873 17.9013 14.7532 17.6917 14.7716C17.4821 14.79 17.2805 14.8604 17.1049 14.9763C17.0909 14.9852 17.0775 14.9951 17.0649 15.0059L14.4492 17.2355C14.391 17.271 14.325 17.2916 14.2569 17.2954C14.1888 17.2993 14.1208 17.2863 14.059 17.2576C12.3462 16.4307 10.5733 14.6715 9.74638 12.9787C9.71713 12.9174 9.70355 12.8497 9.70687 12.7818C9.71018 12.7138 9.73028 12.6478 9.76536 12.5896L12.0013 9.9307C12.0118 9.91804 12.0213 9.90433 12.0308 9.89062C12.1464 9.71533 12.2166 9.51404 12.235 9.30489C12.2534 9.09573 12.2195 8.88528 12.1363 8.69249L9.90353 3.7207C9.79574 3.46889 9.60916 3.25884 9.37182 3.12211C9.13448 2.98537 8.85919 2.92932 8.58728 2.96238C7.26003 3.13737 6.04186 3.78953 5.16031 4.79704C4.27876 5.80456 3.79411 7.09853 3.79689 8.43726C3.79689 16.5794 10.4203 23.2029 18.5625 23.2029C19.9012 23.2057 21.1952 22.721 22.2027 21.8395C23.2102 20.9579 23.8624 19.7397 24.0374 18.4125C24.0702 18.1418 24.0147 17.8678 23.8792 17.6312C23.7437 17.3946 23.5355 17.2081 23.2854 17.0994ZM23.2031 18.307C23.0542 19.4311 22.501 20.4624 21.6469 21.2081C20.7928 21.9539 19.6964 22.3631 18.5625 22.3591C10.8865 22.3591 4.64064 16.1133 4.64064 8.43726C4.63671 7.30341 5.04588 6.20695 5.79165 5.35287C6.53741 4.49879 7.56872 3.94557 8.69275 3.79664C8.7096 3.79559 8.72651 3.79559 8.74337 3.79664C8.8266 3.79734 8.90776 3.82266 8.97663 3.86939C9.04551 3.91612 9.09902 3.98218 9.13044 4.05925L11.3569 9.03105C11.3829 9.09181 11.3942 9.15783 11.39 9.22378C11.3858 9.28973 11.3661 9.35377 11.3326 9.41074L9.09775 12.0685C9.0872 12.0823 9.07665 12.0949 9.06716 12.1097C8.94809 12.2918 8.87797 12.5015 8.86356 12.7185C8.84915 12.9356 8.89094 13.1527 8.98489 13.3489C9.90142 15.2252 11.7914 17.1015 13.6888 18.018C13.8864 18.1114 14.1047 18.152 14.3226 18.1359C14.5405 18.1198 14.7506 18.0476 14.9323 17.9263L14.9713 17.8968L17.5901 15.6693C17.6461 15.635 17.7095 15.6146 17.7749 15.6096C17.8404 15.6047 17.9061 15.6154 17.9666 15.6408L22.9458 17.8725C23.0298 17.9075 23.1003 17.9687 23.1467 18.047C23.193 18.1253 23.2129 18.2165 23.2031 18.307Z\" fill=\"#4A2744\" \/><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 162 66 30 660<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2816b7b elementor-widget elementor-widget-html\" data-id=\"2816b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function(){\n  document.addEventListener('click', function(e){\n    const el = e.target.closest('[data-ih-event=\"c_juliane_click_call_number\"]');\n    if (!el) return;\n \n    \/\/ Deduplizierung: kein mehrfaches Feuern bei Doppelklicks\n    if (el.__ih_sent) return;\n    el.__ih_sent = true;\n    setTimeout(() => (el.__ih_sent = false), 1500);\n \n    window.dataLayer = window.dataLayer || [];\n    window.dataLayer.push({\n      event: 'c_juliane_click_call_number',     \/\/ Custom Event f\u00fcr GTM\n      link_text: (el.textContent || '').trim(), \/\/ sichtbarer Buttontext\n      link_url: el.getAttribute('href') || '',  \/\/ die tel:-Nummer\n      page_location: location.href,\n      page_path: location.pathname,\n      page_title: document.title\n    });\n  }, {passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e5968 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"27e5968\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_juliane_click_mail\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a target=\"_blank\" class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:juliane.haenig@ideenhaus.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffe70f elementor-widget elementor-widget-html\" data-id=\"8ffe70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function(){\n  document.addEventListener('click', function(e){\n    const el = e.target.closest('[data-ih-event=\"c_juliane_click_mail\"]');\n    if (!el) return;\n \n    \/\/ Deduplizierung: kein mehrfaches Feuern bei Doppelklicks\n    if (el.__ih_sent) return;\n    el.__ih_sent = true;\n    setTimeout(() => (el.__ih_sent = false), 1500);\n \n    window.dataLayer = window.dataLayer || [];\n    window.dataLayer.push({\n      event: 'c_juliane_click_mail',             \/\/ Custom Event f\u00fcr GTM\n      link_text: (el.textContent || '').trim(), \/\/ sichtbarer Button-\/Linktext\n      link_url: el.getAttribute('href') || '',  \/\/ die mailto:-Adresse\n      page_location: location.href,\n      page_path: location.pathname,\n      page_title: document.title\n    });\n  }, {passive:true});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand relaunch with clar\u00adi\u00adty and ease CLIENT IWW Insti\u00adtut SERVICES Brand style devel\u00adop\u00adment INDUSTRY eco\u00adnom\u00adic knowl\u00adedge Play Video Suc\u00adcess at a glance After more than a decade, the IWW brand under\u00adwent a fun\u00adda\u00admen\u00adtal repo\u00adsi\u00adtion\u00ading. The result is a uni\u00adform brand world that seam\u00adless\u00adly com\u00adbines print, dig\u00adi\u00adtal media, and inter\u00adnal communication. The relaunch met with a [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":69337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[417],"tags":[421],"kunde":[697],"class_list":["post-69238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en","tag-brand-style-development","kunde-iww-institut"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IWW: Brand relaunch after a decade - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"After more than a decade, IWW has repositioned itself. The result: a clear, consistent brand identity\u2014characterized by lightness, structure and relevance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand relaunch after a decade\" \/>\n<meta property=\"og:description\" content=\"After more than a decade, IWW has repositioned itself. The result: a clear, consistent brand identity\u2014characterized by lightness, structure and relevance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T14:17:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T16:11:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1827\" \/>\n\t<meta property=\"og:image:height\" content=\"944\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabian Ruske\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabian Ruske\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/\"},\"author\":{\"name\":\"Fabian Ruske\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/7d039952cf1439925ed3239fb75ce65e\"},\"headline\":\"Brand relaunch after a decade\",\"datePublished\":\"2025-10-24T14:17:26+00:00\",\"dateModified\":\"2025-11-06T16:11:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/\"},\"wordCount\":568,\"publisher\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg\",\"keywords\":[\"Brand style development\"],\"articleSection\":[\"Cases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/\",\"name\":\"IWW: Brand relaunch after a decade - IDEENHAUS\",\"isPartOf\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg\",\"datePublished\":\"2025-10-24T14:17:26+00:00\",\"dateModified\":\"2025-11-06T16:11:45+00:00\",\"description\":\"After more than a decade, IWW has repositioned itself. The result: a clear, consistent brand identity\u2014characterized by lightness, structure and relevance.\",\"breadcrumb\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#primaryimage\",\"url\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg\",\"contentUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg\",\"width\":1827,\"height\":944},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/old.ideenhaus.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand relaunch after a decade\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#website\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/\",\"name\":\"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/old.ideenhaus.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#organization\",\"name\":\"IDEENHAUS GmbH MARKEN.WERT.STIL\",\"alternateName\":\"IDEENHAUS\",\"url\":\"https:\/\/old.ideenhaus.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg\",\"contentUrl\":\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg\",\"width\":207,\"height\":67,\"caption\":\"IDEENHAUS GmbH MARKEN.WERT.STIL\"},\"image\":{\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE\",\"https:\/\/www.instagram.com\/ideenhausgmbh\/?hl=de\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/7d039952cf1439925ed3239fb75ce65e\",\"name\":\"Fabian Ruske\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe206b3cc313bf511a0aad4adef314d3d453c908928e06c8686408804d77ee54?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe206b3cc313bf511a0aad4adef314d3d453c908928e06c8686408804d77ee54?s=96&d=retro&r=g\",\"caption\":\"Fabian Ruske\"},\"sameAs\":[\"http:\/\/ideenhaus.de\"],\"url\":\"https:\/\/old.ideenhaus.de\/en\/author\/fabi-ruske\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IWW: Brand relaunch after a decade - IDEENHAUS","description":"After more than a decade, IWW has repositioned itself. The result: a clear, consistent brand identity\u2014characterized by lightness, structure and relevance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/","og_locale":"en_US","og_type":"article","og_title":"Brand relaunch after a decade","og_description":"After more than a decade, IWW has repositioned itself. The result: a clear, consistent brand identity\u2014characterized by lightness, structure and relevance.","og_url":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/","og_site_name":"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg","article_publisher":"https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE","article_published_time":"2025-10-24T14:17:26+00:00","article_modified_time":"2025-11-06T16:11:45+00:00","og_image":[{"width":1827,"height":944,"url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg","type":"image\/jpeg"}],"author":"Fabian Ruske","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fabian Ruske","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#article","isPartOf":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/"},"author":{"name":"Fabian Ruske","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/7d039952cf1439925ed3239fb75ce65e"},"headline":"Brand relaunch after a decade","datePublished":"2025-10-24T14:17:26+00:00","dateModified":"2025-11-06T16:11:45+00:00","mainEntityOfPage":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/"},"wordCount":568,"publisher":{"@id":"https:\/\/old.ideenhaus.de\/en\/#organization"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#primaryimage"},"thumbnailUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg","keywords":["Brand style development"],"articleSection":["Cases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/","url":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/","name":"IWW: Brand relaunch after a decade - IDEENHAUS","isPartOf":{"@id":"https:\/\/old.ideenhaus.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#primaryimage"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#primaryimage"},"thumbnailUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg","datePublished":"2025-10-24T14:17:26+00:00","dateModified":"2025-11-06T16:11:45+00:00","description":"After more than a decade, IWW has repositioned itself. The result: a clear, consistent brand identity\u2014characterized by lightness, structure and relevance.","breadcrumb":{"@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#primaryimage","url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg","contentUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/07\/IDH_Cases_IWW_Teaser.jpg","width":1827,"height":944},{"@type":"BreadcrumbList","@id":"https:\/\/old.ideenhaus.de\/en\/cases-en\/iww-brand-relaunch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.ideenhaus.de\/en\/"},{"@type":"ListItem","position":2,"name":"Brand relaunch after a decade"}]},{"@type":"WebSite","@id":"https:\/\/old.ideenhaus.de\/en\/#website","url":"https:\/\/old.ideenhaus.de\/en\/","name":"Markenagentur f\u00fcr Branding &amp; Strategie aus N\u00fcrnberg","description":"","publisher":{"@id":"https:\/\/old.ideenhaus.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.ideenhaus.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/old.ideenhaus.de\/en\/#organization","name":"IDEENHAUS GmbH MARKEN.WERT.STIL","alternateName":"IDEENHAUS","url":"https:\/\/old.ideenhaus.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg","contentUrl":"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2021\/09\/header_logo_weiss.svg","width":207,"height":67,"caption":"IDEENHAUS GmbH MARKEN.WERT.STIL"},"image":{"@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideenhaus.de\/?locale=de_DE","https:\/\/www.instagram.com\/ideenhausgmbh\/?hl=de"]},{"@type":"Person","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/7d039952cf1439925ed3239fb75ce65e","name":"Fabian Ruske","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.ideenhaus.de\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe206b3cc313bf511a0aad4adef314d3d453c908928e06c8686408804d77ee54?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe206b3cc313bf511a0aad4adef314d3d453c908928e06c8686408804d77ee54?s=96&d=retro&r=g","caption":"Fabian Ruske"},"sameAs":["http:\/\/ideenhaus.de"],"url":"https:\/\/old.ideenhaus.de\/en\/author\/fabi-ruske\/"}]}},"_links":{"self":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/69238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/comments?post=69238"}],"version-history":[{"count":11,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/69238\/revisions"}],"predecessor-version":[{"id":70215,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/posts\/69238\/revisions\/70215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/media\/69337"}],"wp:attachment":[{"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/media?parent=69238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/categories?post=69238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/tags?post=69238"},{"taxonomy":"kunde","embeddable":true,"href":"https:\/\/old.ideenhaus.de\/en\/wp-json\/wp\/v2\/kunde?post=69238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}