{"id":69240,"date":"2025-10-24T16:24:29","date_gmt":"2025-10-24T14:24:29","guid":{"rendered":"https:\/\/ideenhaus.de\/uncategorized\/fourteen-solid\/"},"modified":"2025-10-24T19:53:59","modified_gmt":"2025-10-24T17:53:59","slug":"fourteen-solid","status":"publish","type":"post","link":"https:\/\/old.ideenhaus.de\/en\/cases-en\/fourteen-solid\/","title":{"rendered":"Make a SOLiD floor\u00ading deci\u00adsion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69240\" class=\"elementor elementor-69240 elementor-68396\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fa75 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d678 elementor-widget__width-initial .cases-gradient-title elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"105d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Make a SOLiD floor\u00ading deci\u00adsion<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f82a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e6f82a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed26 e-con-full e-flex e-con e-child\" data-id=\"9c6ed26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d9c19a2 e-con-full e-flex e-con e-child\" data-id=\"d9c19a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1eb910c e-con-full e-flex e-con e-child\" data-id=\"1eb910c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d1174 elementor-widget elementor-widget-heading\" data-id=\"b2d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22de6 elementor-widget elementor-widget-heading\" data-id=\"5f22de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SWISS KRONO Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea3ee0 e-con-full e-flex e-con e-child\" data-id=\"0ea3ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5f2a elementor-widget elementor-widget-heading\" data-id=\"67a5f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b127c2 elementor-widget elementor-widget-heading\" data-id=\"5b127c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand style devel\u00adop\u00adment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1799ec e-con-full e-flex e-con e-child\" data-id=\"b1799ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822d537 elementor-widget elementor-widget-heading\" data-id=\"822d537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a38c2 elementor-widget elementor-widget-heading\" data-id=\"77a38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wood pro\u00adcess\u00ading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6911ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"6911ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4287ad5 elementor-widget elementor-widget-jet-video\" data-id=\"4287ad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-video jet-elements\">\n<div class=\"jet-video jet-video--fa5-compat\" data-settings=\"{&quot;lightbox&quot;:false,&quot;autoplay&quot;:true}\"><video class=\"jet-video-player jet-video-html5-player jet-video-custom-play-button\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/10\/FourteenSolid_Grafik_RGB-2_Loop.mp4\" autoplay loop playsinline muted><\/video>\n<div class=\"jet-video__overlay\">\n<div class=\"jet-video__play-button\" role=\"button\" tabindex=\"0\" aria-label=\"Video play button\"><span class=\"jet-elements-icon jet-video__play-button-icon\"><i aria-hidden=\"true\" class=\"fas fa-play\"><\/i><\/span>\t<span class=\"elementor-screen-only\">Play Video<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff0a0d e-flex e-con-boxed e-con e-parent\" data-id=\"eff0a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33e3a73 e-con-full e-flex e-con e-child\" data-id=\"33e3a73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03f148 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d03f148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Suc\u00adcess at a glance <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a90944b e-con-full e-flex e-con e-child\" data-id=\"a90944b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-85b66a0 e-con-full e-flex e-con e-child\" data-id=\"85b66a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178e53d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"178e53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>With the brand style devel\u00adop\u00adment for SWISS KRO\u00adNO\u2019s new FOURTEEN SOLiD prod\u00aduct line, we have suc\u00adcess\u00adful\u00adly dif\u00adfer\u00aden\u00adti\u00adat\u00aded the prod\u00aduct in the com\u00adpet\u00adi\u00adtive environment. In col\u00adlab\u00ado\u00adra\u00adtion with Marius Streb from Lumi\u00adfAI, we con\u00adduct\u00aded a pre\u00adcise target group analy\u00adsis, which enabled us to clear\u00adly focus the floor\u00ading on sus\u00adtain\u00adabil\u00adi\u00adty and eye-catch\u00ading design. The use of bright colors in the pack\u00adag\u00ading design and logo gives the prod\u00aduct a unique iden\u00adti\u00adty that makes it unmis\u00adtak\u00adable both on the shelf and in the sat\u00adu\u00adrat\u00aded market.  <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588dcd1 e-con-full e-flex e-con e-child\" data-id=\"588dcd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-81de260 e-con-full e-flex e-con e-child\" data-id=\"81de260\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7442f50 elementor-widget elementor-widget-text-editor\" data-id=\"7442f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\nDon\u2019t feel like read\u00ading any fur\u00adther?\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234353 elementor-align-left elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"2234353\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"purple-btn\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjcwMjIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a482f elementor-align-left elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"e9a482f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"purple-btn\" data-ih-event=\"c_click_call\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+499114777240\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skip the text \u2013 call us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268877d elementor-widget elementor-widget-html\" data-id=\"268877d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function () {\n    document.addEventListener('click', function (e) {\n      const el = e.target.closest('[data-ih-event=\"c_click_call\"]');\n      if (!el) return;\n \n      \/\/ Deduplizierung: kein mehrfaches Feuern\n      if (el.__ih_sent) return;\n      el.__ih_sent = true;\n      setTimeout(() => (el.__ih_sent = false), 1500);\n \n      window.dataLayer = window.dataLayer || [];\n      window.dataLayer.push({\n        event: 'c_click_call',                 \/\/ Trigger-Event f\u00fcr GTM\n        link_text: (el.textContent || '').trim(),  \/\/ z. B. \"Skip den Text \u2013 Call us\"\n        link_url: el.getAttribute('href') || '',\n        page_location: location.href,\n        page_path: location.pathname,\n        page_title: document.title\n      });\n    }, { passive: true });\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4b1027 e-flex e-con-boxed e-con e-parent\" data-id=\"b4b1027\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7582553 e-con-full e-flex e-con e-child\" data-id=\"7582553\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5802eed elementor-widget elementor-widget-heading\" data-id=\"5802eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">30+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46cde30 elementor-widget elementor-widget-text-editor\" data-id=\"46cde30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Needs and values ana\u00adlyzed across four gen\u00ader\u00ada\u00adtions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858daf0 e-con-full e-flex e-con e-child\" data-id=\"858daf0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b56aeae elementor-widget elementor-widget-heading\" data-id=\"b56aeae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14mm<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4851db1 elementor-widget elementor-widget-text-editor\" data-id=\"4851db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>trans\u00adlat\u00aded into one story<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55772cb e-con-full e-flex e-con e-child\" data-id=\"55772cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4d40c elementor-widget elementor-widget-heading\" data-id=\"5c4d40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">68%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66caab9 elementor-widget elementor-widget-text-editor\" data-id=\"66caab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>pur\u00adchas\u00ading deci\u00adsions are influ\u00adenced by spe\u00adcial\u00adist plan\u00adners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ecc2c e-flex e-con-boxed e-con e-parent\" data-id=\"67ecc2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e1eb9 elementor-widget elementor-widget-video\" data-id=\"d5e1eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ideenhaus.de\/wp-content\/uploads\/2025\/10\/250616_Post_Fourteen_solid.mp4\" autoplay loop muted=\"muted\" playsinline controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d645b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d645b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8235375 e-con-full e-flex e-con e-child\" data-id=\"8235375\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf2021 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"9cf2021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The chal\u00adlenge: a floor cov\u00ader\u00ading that shakes up the market.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ef001 elementor-widget elementor-widget-text-editor\" data-id=\"62ef001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>With <g id=\"gid_0\">FOURTEEN SOLiD<\/g>, SWISS KRONO aimed to devel\u00adop a floor cov\u00ader\u00ading that is not only func\u00adtion\u00adal but also inspires con\u00adfi\u00addence through its strength and sus\u00adtain\u00adabil\u00adi\u00adty. The chal\u00adlenge was to create a brand style that stands out in a sat\u00adu\u00adrat\u00aded market and clear\u00adly dis\u00adtin\u00adguish\u00ades itself from the com\u00adpe\u00adti\u00adtion. <\/div><div>It was par\u00adtic\u00adu\u00adlar\u00adly impor\u00adtant to create a modern yet emo\u00adtion\u00adal\u00adly appeal\u00ading look that would gain the trust of the target groups \u2014 a target group that had pre\u00advi\u00adous\u00adly been iden\u00adti\u00adfied through pre\u00adcise seg\u00admen\u00adta\u00adtion with <span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/de.linkedin.com\/in\/marius-streb-632904a6\">Marius Streb<\/a><\/span> from <span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/www.lumifai.com\/de-de\">Lumi\u00adfAI<\/a><\/span> and a target group analy\u00adsis with <span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/trendsactive.com\/\">Trend\u00ads\u00adAc\u00adtive<\/a><\/span> had to be deter\u00admined. The <strong><a target=\"_blank\" href=\"https:\/\/move-generations.com\/\">for\u00adma\u00adtive years<\/a><\/strong> that shaped the target groups gave us valu\u00adable insights into their needs and expec\u00adta\u00adtions.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a80d7f6 e-con-full e-flex e-con e-child\" data-id=\"a80d7f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21edd7f elementor-widget elementor-widget-image\" data-id=\"21edd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"355\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/251022_Solid_Announcement-1024x454.jpg\" class=\"attachment-large size-large wp-image-68625\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/251022_Solid_Announcement-1024x454.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/251022_Solid_Announcement-300x133.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/251022_Solid_Announcement-768x341.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/251022_Solid_Announcement-1536x682.jpg 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/251022_Solid_Announcement-2048x909.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b69cbb6 e-con-full e-flex e-con e-child\" data-id=\"b69cbb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2577910 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"2577910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our approach: Emo\u00adtion\u00adal communication and dif\u00adfer\u00aden\u00adti\u00ada\u00adtion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4731f96 elementor-widget elementor-widget-text-editor\" data-id=\"4731f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Through a pre\u00adcise target group analy\u00adsis, we iden\u00adti\u00adfied that the main target groups of FOURTEEN SOLiD \u2013 Gen\u00ader\u00ada\u00adtion X (45\u201359 years) and Young Boomers (60\u201365 years) \u2013 place par\u00adtic\u00adu\u00adlar value on dura\u00adbil\u00adi\u00adty, sus\u00adtain\u00adabil\u00adi\u00adty, and ease of use. Based on this, we devel\u00adoped a prod\u00aduct that impress\u00ades both visu\u00adal\u00adly and func\u00adtion\u00adal\u00adly with a thick\u00adness of 14 mm, 80% wood con\u00adtent and Syn\u00adchro\u00adPore technology. <\/div><div> <\/div><div>For the design, we ana\u00adlyzed the for\u00adma\u00adtive years of our target groups: the young boomers were influ\u00adenced by pop art and protest move\u00adments in the 70s, while Gen\u00ader\u00ada\u00adtion X was shaped by MTV and the iconic 80s style in the 80s. From this cul\u00adtur\u00adal DNA, we devel\u00adoped a color and design lan\u00adguage that is loud, bold and edgy\u2014perfectly suited to a prod\u00aduct that is <strong>extra thick, extra durable and extra robust<\/strong>. <\/div><div> <\/div><div>These bright, con\u00adtrast\u00ading colors make the floor lively and eye-catching\u2014a state\u00adment com\u00adpared to con\u00adven\u00adtion\u00adal, often monot\u00ado\u00adnous floor cov\u00ader\u00adings.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfc7a5 e-con-full e-flex e-con e-child\" data-id=\"4cfc7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2efb17 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"d2efb17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\" dir=\"ltr\" data-animation=\"fadeInRight\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-54f4259 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"14SOLiD_Moodboard_TrAc\"><\/div><div class=\"swiper-slide-inner\"><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-a2c363a swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"14SOLiD_Trendsactive_formative_years\"><\/div><div class=\"swiper-slide-inner\"><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f3879 elementor-widget elementor-widget-image\" data-id=\"84f3879\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.5,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"363\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Package_Mockup-1024x465.png\" class=\"attachment-large size-large wp-image-68654\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Package_Mockup-1024x465.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Package_Mockup-300x136.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Package_Mockup-768x349.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Package_Mockup-1536x698.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Package_Mockup-2048x931.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23acdb9 e-flex e-con-boxed e-con e-parent\" data-id=\"23acdb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c24e1a0 elementor-widget elementor-widget-image\" data-id=\"c24e1a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/SWK_14Solid_Visual.jpg\" class=\"attachment-full size-full wp-image-68405\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/SWK_14Solid_Visual.jpg 1600w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/SWK_14Solid_Visual-300x150.jpg 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/SWK_14Solid_Visual-1024x512.jpg 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/SWK_14Solid_Visual-768x384.jpg 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/SWK_14Solid_Visual-1536x768.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be6375f e-flex e-con-boxed e-con e-parent\" data-id=\"be6375f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f60e793 e-con-full e-flex e-con e-child\" data-id=\"f60e793\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de0734 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"2de0734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From pop art to MTV: design from the cul\u00adtur\u00adal DNA of our target groups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70dea6 elementor-widget elementor-widget-text-editor\" data-id=\"f70dea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Our choice of colors was par\u00adtic\u00adu\u00adlar\u00adly strik\u00ading. While the market con\u00adtin\u00adues to focus on neu\u00adtral and often boring tones, we delib\u00ader\u00adate\u00adly drew on the visual codes that have had an emo\u00adtion\u00adal impact on our target groups: the <strong>expres\u00adsive colors<\/strong> of the pop art era and the pow\u00ader\u00adful neon colors of the 1980s. <\/div><div>Why should floors always be neu\u00adtral? With bold colors, geo\u00admet\u00adric shapes with edges, and an eye-catch\u00ading design, we have given the floor a unique identity\u2014a state\u00adment that reflects the youth\u00adful\u00adness of our target groups and stands out not only on the shelf but also in a sat\u00adu\u00adrat\u00aded market. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7645d37 elementor-widget elementor-widget-heading\" data-id=\"7645d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bold, loud, unfor\u00adget\u00adtable: How the 70s and 80s became brand iden\u00adti\u00adty<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e47e21d elementor-widget elementor-widget-text-editor\" data-id=\"e47e21d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>FOURTEEN SOLiD has thus become a brand that imme\u00addi\u00adate\u00adly catch\u00ades the eye and sticks in the memory thanks to its <strong>vibrant colors<\/strong> and clear, angu\u00adlar design approach. This choice of colors is rooted in the cul\u00adtur\u00adal experiences of our target groups and not only empha\u00adsizes the modern design, but also rein\u00adforces the <strong>robust\u00adness, sus\u00adtain\u00adabil\u00adi\u00adty and trust\u00adwor\u00adthi\u00adness<\/strong> of the product\u2014values that offer added value, espe\u00adcial\u00adly in uncer\u00adtain times. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13cb6af e-con-full e-flex e-con e-child\" data-id=\"13cb6af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af0480d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"af0480d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"588\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors2-1024x753.png\" class=\"attachment-large size-large wp-image-68652\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors2-1024x753.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors2-300x221.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors2-768x565.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors2-1536x1130.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors2-2048x1507.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34936aa elementor-invisible elementor-widget elementor-widget-image\" data-id=\"34936aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"552\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors1-1024x706.png\" class=\"attachment-large size-large wp-image-68650\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors1-1024x706.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors1-300x207.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors1-768x530.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors1-1536x1060.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Colors1-2048x1413.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5842ea e-flex e-con-boxed e-con e-parent\" data-id=\"e5842ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f0ea59e e-con-full e-flex e-con e-child\" data-id=\"f0ea59e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/ideenhaus.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/14SOLiD_Dance_Animation.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d0bb22 e-flex e-con-boxed e-con e-parent\" data-id=\"4d0bb22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b74561d e-con-full e-flex e-con e-child\" data-id=\"b74561d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5212b5 elementor-widget__width-initial .headline-gradient elementor-widget elementor-widget-heading\" data-id=\"a5212b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The result: a prod\u00aduct with atti\u00adtude and char\u00adac\u00adter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a3191 elementor-widget elementor-widget-text-editor\" data-id=\"b5a3191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>With clear and emo\u00adtion\u00adal communication (\u201cExtra thick, extra strong\u201d) and bold design that stands out thanks to bright colors inspired by the 70s and 80s and clear shapes with cor\u00adners and edges, we have posi\u00adtioned FOURTEEN SOLiD as a strong, modern prod\u00aduct. The target groups can iden\u00adti\u00adfy with the sus\u00adtain\u00adable, durable and aes\u00adthet\u00adi\u00adcal\u00adly appeal\u00ading char\u00adac\u00adter\u00adis\u00adtics that reflect their own for\u00adma\u00adtive years. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b4cd8 elementor-widget elementor-widget-heading\" data-id=\"23b4cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The suc\u00adcess story<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa937b2 elementor-widget elementor-widget-text-editor\" data-id=\"aa937b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Thanks to its pre\u00adcise, gen\u00ader\u00ada\u00adtion-based tar\u00adget\u00ading, the use of eye-catch\u00ading, cul\u00adtur\u00adal\u00adly anchored colors and an empha\u00adsis on dura\u00adbil\u00adi\u00adty and sus\u00adtain\u00adabil\u00adi\u00adty, FOURTEEN SOLiD has suc\u00adcess\u00adful\u00adly dif\u00adfer\u00aden\u00adti\u00adat\u00aded itself in the market. The floor\u00ading is not only a func\u00adtion\u00adal prod\u00aduct, but also a state\u00adment that reflects the cul\u00adtur\u00adal iden\u00adti\u00adty of the target groups, meets their needs and strength\u00adens con\u00adfi\u00addence in uncer\u00adtain times. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a764c e-con-full e-flex e-con e-child\" data-id=\"26a764c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01f4391 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"01f4391\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Messe_Bau_Collage-1024x693.png\" class=\"attachment-large size-large wp-image-68669\" alt srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Messe_Bau_Collage-1024x693.png 1024w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Messe_Bau_Collage-300x203.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Messe_Bau_Collage-768x519.png 768w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Messe_Bau_Collage-1536x1039.png 1536w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2025\/10\/14SOLiD_Messe_Bau_Collage-2048x1385.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba32eb6 e-flex e-con-boxed e-con e-parent\" data-id=\"ba32eb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-148933d e-con-full e-flex e-con e-child\" data-id=\"148933d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4960501 e-con-full e-flex e-con e-child\" data-id=\"4960501\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb88d42 elementor-widget elementor-widget-text-editor\" data-id=\"eb88d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u201cWith IDEENHAUS, we have devel\u00adoped a brand style that per\u00adfect\u00adly reflects the inno\u00adv\u00ada\u00adtive strength and qual\u00adi\u00adty of FOURTEEN SOLiD. The col\u00adlab\u00ado\u00adra\u00adtion was very inspir\u00ading and pro\u00adduc\u00adtive from the very begin\u00adning.\u201d <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2689a e-con-full e-flex e-con e-child\" data-id=\"8a2689a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb296c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0fb296c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"784\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/Group-1009.png\" class=\"attachment-large size-large wp-image-41058\" alt=\"Fabian K\u00f6lliker, Head of Group Marketing at SWISS KRONO GROUP\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/Group-1009.png 784w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/Group-1009-300x300.png 300w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/Group-1009-150x150.png 150w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/Group-1009-768x768.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccdf92e e-con-full e-flex e-con e-child\" data-id=\"ccdf92e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c165ab elementor-widget elementor-widget-heading\" data-id=\"1c165ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Fabian Koel\u00adlik\u00ader<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee5ed4 elementor-widget elementor-widget-heading\" data-id=\"9ee5ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Head of Group Mar\u00adket\u00ading,<br>SWISS KRONO GROUP<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-359dc5e e-con-full e-flex e-con e-child\" data-id=\"359dc5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0b76 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c141279 elementor-widget elementor-widget-template\" data-id=\"c141279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"64854\" class=\"elementor elementor-64854 elementor-63952\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"9d3a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a9fd45 e-con-full e-flex e-con e-child\" data-id=\"0a9fd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-332ad0f e-con-full e-flex e-con e-child\" data-id=\"332ad0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6975a84 e-con-full e-flex e-con e-child\" data-id=\"6975a84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03626fb elementor-widget elementor-widget-image\" data-id=\"03626fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"896\" src=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh.png\" class=\"attachment-large size-large wp-image-41246\" alt=\"Juliane H\u00e4nig\" srcset=\"https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh.png 705w, https:\/\/old.ideenhaus.de\/wp-content\/uploads\/2024\/04\/jh-236x300.png 236w\" sizes=\"(max-width: 705px) 100vw, 705px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a94bdf e-con-full e-flex e-con e-child\" data-id=\"0a94bdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bea08 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37bea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Let\u2019s create your suc\u00adcess story!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede7e0 elementor-widget elementor-widget-heading\" data-id=\"fede7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Juliane H\u00e4nig<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5ab0e elementor-widget elementor-widget-heading\" data-id=\"5a5ab0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con\u00adtact, IDEENHAUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef9505 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8ef9505\" data-element_type=\"widget\" data-e-type=\"widget\" data-ih-event=\"c_juliane_click_call_number\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"tel:%20+49%20162%206630660\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg width=\"27\" height=\"27\" viewBox=\"0 0 27 27\" fill=\"none\"><path d=\"M23.2854 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suc\u00adcess\u00adful\u00adly dif\u00adfer\u00aden\u00adti\u00adat\u00aded the prod\u00aduct in the com\u00adpet\u00adi\u00adtive environment. In col\u00adlab\u00ado\u00adra\u00adtion with Marius Streb from Lumi\u00adfAI, we con\u00adduct\u00aded a [\u2026]<\/p>\n","protected":false},"author":18,"featured_media":68625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[417,422],"tags":[421],"kunde":[535],"class_list":["post-69240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en","category-flooring-en","tag-brand-style-development","kunde-swiss-krono-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Make a SOLiD flooring decision - IDEENHAUS<\/title>\n<meta name=\"description\" content=\"With FOURTEEN SOLiD we developed a brand that stands out through color, emotion, and clear communication\u2014and is visibly differentiated in the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fourteen-solid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make a SOLiD flooring decision\" \/>\n<meta property=\"og:description\" content=\"With FOURTEEN SOLiD we developed a brand that stands out through color, emotion, and clear communication\u2014and is visibly differentiated in the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.ideenhaus.de\/en\/cases-en\/fourteen-solid\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenagentur f\u00fcr Branding &amp; 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