Stunning style elements for healthy skin
CLIENT
freiÖl
SERVICES
POS and packaging
INDUSTRY
Health and cosmetics
The challenge
Unit for product diversity
Frei Öl is a brand that is now in its third generation and has been developing high-quality skin care products for over 50 years. With a clear focus on healthy skin, quality, and diversity, the brand has established itself as an integral part of the natural cosmetics and dermatological care sector.
Our task at IDEENHAUS was to translate these unique characteristics, the long tradition, and the special values of frei öl into a consistent and sustainable brand design and storytelling. This enabled us to not only strengthen the brand visually, but also deepen its emotional connection with customers.
The solution
A brand style that gets under your skin
Over 50 years of experience in skin health make frei öl a genuine brand made in Germany. Together with our client, we have refined the brand strategy, consolidated the content basis, and established it for the long term.
In the first step, we translated this strategy specifically to the central point of contact: packaging—one of the most important factors influencing purchasing decisions in the skin care sector. The new brand design allowed us to modernize the brand style elements while raising them to a new level. The result: packaging that combines tradition, quality, and innovation in a clear visual appearance.
Our services
Consolidation of the strategic basis for the brand
Corporate Design incl. Principle of design
Development of colours, fonts and shapes
Derivation of design guidelines
Development of brand contact points
The impact
Emotion and tradition staged in modern style
With the new brand design, all products in the BodyConcept range from frei öl now consistently reflect the brand identity. The harmonious interplay of typography, colors, shapes, and layout creates a clear visual line and highlights the uniqueness of the brand.
Each package acts as a central brand touchpoint: it not only communicates quality and skin health, but also strengthens brand recognition on the shelf and builds trust among existing and new customers. The result is a strong, coherent brand image that combines tradition and innovation.
