Dare to be more humane

CLIENT

SOS Human­i­ty

SERVICES

Brand style devel­op­ment

INDUSTRY

NGO

SOS Humanity Image Rescue unit at sea

In 2021, on aver­age, one person drowned in the cen­tral Mediter­ranean every six hours.

Euro­pean coun­tries have increas­ing­ly with­drawn from sea rescue oper­a­tions.

Civil­ian sea rescue orga­ni­za­tions are fill­ing the gap in urgent­ly needed rescue ves­sels.

Sea rescue orga­ni­za­tions bear wit­ness to the sit­u­a­tion on the ground, inform civil soci­ety, and hold politi­cians account­able.

Profile of Maximilian Kratzer.
Max Kratzer
Head of Dig­i­tal, IDEENHAUS GmbH
“A project and a brand that is truly close to the hearts of all of us at IDEENHAUS. A gen­uine impact brand that is worth fight­ing for.”
Logo SOS Humanity

Our ser­vices

For SOS Human­i­ty, we devel­oped a clear visual iden­ti­ty and a strik­ing cor­po­rate design that makes the orga­ni­za­tion’s mis­sion vis­i­ble.

On this basis, we derived con­sis­tent design guide­lines and imple­ment­ed a modern web design with appro­pri­ate pro­gram­ming. With tar­get­ed oppor­tu­ni­ty communication, strong sto­ry­telling, and an authen­tic brand story, we suc­ceed­ed in effec­tive­ly con­vey­ing the brand’s atti­tude and message. In addi­tion, we devel­oped a strate­gic con­cept naming and designed the communication via social media. An effec­tive fundrais­ing cam­paign not only made the brand vis­i­ble, but also active­ly mobi­lized sup­port­ers and built long-term rela­tion­ships.

SOS Humanity typography and corporate colors
SOS Humanity website desktop-version
SOS Humanity website mobile-version
SOS Humanity banner
A man with dark hair and a beard smiles with his arms crossed. He is wearing a brown shirt and standing in an interior space where shelves and pink flowers blur in the background.

Let’s create your suc­cess story!

Max Kratzer

Con­tact, IDEENHAUS

IDEENHAUS

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