Dare to be more humane
In 2021, on average, one person drowned in the central Mediterranean every six hours.
European countries have increasingly withdrawn from sea rescue operations.
Civilian sea rescue organizations are filling the gap in urgently needed rescue vessels.
Sea rescue organizations bear witness to the situation on the ground, inform civil society, and hold politicians accountable.
Max Kratzer
Head of Digital, IDEENHAUS GmbH
Our services
For SOS Humanity, we developed a clear visual identity and a striking corporate design that makes the organization’s mission visible.
On this basis, we derived consistent design guidelines and implemented a modern web design with appropriate programming. With targeted opportunity communication, strong storytelling, and an authentic brand story, we succeeded in effectively conveying the brand’s attitude and message. In addition, we developed a strategic concept naming and designed the communication via social media. An effective fundraising campaign not only made the brand visible, but also actively mobilized supporters and built long-term relationships.