Design for the future of health
CLIENT
A.Vogel
SERVICES
Brand style development
INDUSTRY
Food industry, medicine
The challenge
The roots of A. Vogel
On January 1, 1923, naturopathy pioneer Alfred Vogel opened his first health food store in Basel—a milestone for modern naturopathy. This vision gave rise to today’s A. Vogel AG, based in Roggwil (Thurgau), one of Europe’s leading manufacturers of natural remedies and herbal preparations.
The recipe for success remains unchanged to this day: freshly harvested plants, sustainable cultivation methods, and a consistent combination of tradition and innovation. For over 100 years, the A. Vogel brand has stood for natural health, credibility, and the highest quality.
The solution
A sustainable design that grows with you
In its 100th anniversary year, the A. Vogel brand is not only emphasizing its more than 100 years of tradition, but also its clear vision for the future and its responsibility as a leading, nature-oriented pharmaceutical company. With its consistent focus on natural remedies, sustainability, and innovation, A. Vogel is sending a strong signal for a healthy future.
Our services
Translation of the brand strategy
Corporate design development
Fixation in design guidelines
UX/UI and social media concept
Motion design and corporate videos
Support during implementation
Implementation of analogue & digital templates
Internal training and training workshops
Stakeholder communication
Dr. Andy Suter
SEO
The impact
Natural, curious, sustainable
A. Vogel’s new visual identity consistently translates its refined brand strategy into a modern look. This step toward the future not only strengthens the global brand identity, but also directly appeals to the international A. Vogel team and end customers.
The clear visual line creates a brand image that provides internal orientation and ensures external recognition, trust, and differentiation in the market.
