Brand style development

‘For me, design is more than just taste — it’s the intelligent translation of a strategy that makes brands great and generates sales. The creative process behind every successful label makes my work particularly fulfilling.’

Marcel Olek, Managing Director Creative

Even as a student, I was interested in design and how codes affect us humans. Back then, I would never have thought about how brands can be translated from a strategy and how methodical, but also creative, this can be.

For some, a label may just be a label, but we know that a label can generate millions of dollars in sales for our customers. Design must therefore always be based on methodical intelligence, with taste taking a back seat. That’s why it’s always nice when we can talk to customers about the translation of strategy rather than taste during the process.

This is not only fun for everyone involved, but also takes the disdain for my performance out of brand development.

Further insights into brand style development.

Brand style development

‘For me, design is more than just taste — it’s the intelligent translation of a strategy that makes brands great and generates sales. The creative process behind every successful label makes my work particularly fulfilling.’

Marcel Olek, Managing Director Creative

I look forward to
a personal exchange!

Marcel Olek

Managing Director Creation

Brand style devel­op­ment

‘For me, design is more than just taste — it’s the intel­li­gent translation of a strat­e­gy that makes brands great and gen­er­ates sales. The cre­ative process behind every successful label makes my work par­tic­u­lar­ly ful­fill­ing.’

Marcel Olek, Man­ag­ing Direc­tor Cre­ative

I look forward toa personal exchange!

Marcel Olek

Man­ag­ing Direc­tor Cre­ation

Nürnberg

+49 911 47 77 240

München

+49 89 200 05 79 0

Nuremberg

+49 911 47 77 240

Munich

+49 89 200 05 79 0

Brand style development

‘For me, design is more than just taste — it’s the intelligent translation of a strategy that makes brands great and generates sales. The creative process behind every successful label makes my work particularly fulfilling.’

Marcel Olek, Managing Director Creative

I look forward to
a personal exchange!

Managing Director Creation