Dig­i­tal
mar­ket­ing

→ The dig­i­tal chan­nels are just a click away from our out­side world. Gen­er­ate leads and make your mar­ket­ing suc­cess mea­sur­able and more effi­cient.

  • Opti­mis­ing process­es
  • Web-Audit
  • Dig­i­tal Land­scap­ing
  • AI bots
  • Social media cam­paigns
  • Video pro­duc­tion
  • UX/UI con­cepts
  • Web­site pro­gram­ming
The dashboard of a digital marketing agency's website analytics shows the key figures for the last 6 months: 223 total clicks, 17.6K impressions, 1.3% CTR, and 25.2 average position, with two line graphs below these statistics.

1. strate­gic and method­olog­i­cal excel­lence for your brand

We devel­op dig­i­tal strategies that con­tribute to your busi­ness and brand goals, rather than just post­ing con­tent. Your strat­e­gy forms the basis, which we anchor in a clear project or edi­to­r­i­al plan.

Our expe­ri­enced team relies on data-driven plans to ensure that your online activ­i­ties are not only vis­i­ble but also effec­tive. Since every com­pa­ny is unique, so are our dig­i­tal strategies. We remain com­mit­ted to sup­port­ing you and thus con­tribute to your over­all brand activ­i­ties. Of course, we also keep a close eye on your con­tent and are happy to gen­er­ate it for you (with or with­out your involve­ment) in a tar­get­ed and con­sis­tent manner.

2. tar­get­ed rela­tion­ship management to strength­en your brand

All con­tent should not only be appeal­ing, but also rel­e­vant to your target audi­ence. Too often, posts are made with­out any real con­tent. We devel­op all touch­points and con­tent from the user’s per­spec­tive.

The focus is always on people. This enables us to opti­mise con­tent and mea­sures in a tar­get­ed and effec­tive manner and reach people. Thanks to the syn­er­gy of years of expe­ri­ence and the pos­si­bil­i­ties offered by AI, such as the def­i­n­i­tion of AI per­sonas, we are always close to the inter­ests of your target groups. Because close­ness and trust can be strength­ened with a single click – or lost just as easily.

3. data-driven cus­tomi­sa­tion

Along­side your strat­e­gy, data is the indis­pens­able foun­da­tion of our devel­op­ments. We track met­rics, analyse per­for­mance and con­tin­u­ous­ly adapt our approach to achieve the best results.

As the dig­i­tal land­scape is con­stant­ly evolv­ing, we stay one step ahead and lever­age new trends, tools and algo­rithms – sup­port­ed by AI. We stand for trans­par­ent communication and pro­vide reg­u­lar updates and reports so you know where we stand with your brand management. Togeth­er, we define rel­e­vant KPIs and mea­sure suc­cess based on these goals.

Since August 2023, IDEENHAUS has not been devel­op­ing any projects that have not been cre­at­ed with AI sup­port or whose results are not sup­port­ed by AI.

I look forward to
a personal exchange!

Max Kratzer

Max Kratzer

Head of Dig­i­tal

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