POS and pack­ag­ing

1. Expe­ri­ence you can count on

For over 35 years, we have been trans­lat­ing strategies into indi­vid­ual brand touch­points. This enables us to read and imple­ment strategies.

Our long-stand­ing part­ner­ship with the Center for Sus­tain­able Cor­po­rate Management (ZNU) under­scores our com­mit­ment to sus­tain­able solu­tions, par­tic­u­lar­ly in the FMCG and food sec­tors. Over the decades, we have helped numer­ous brands strength­en their pres­ence and market share at the point of sale (POS). Pack­ag­ing is seduction—and that’s how we approach our work when devel­op­ing pack­ag­ing and POS solu­tions for our cus­tomers.

2. Strate­gic and method­i­cal approach

We live and love self-sim­i­lar­i­ty! For con­sis­tent brand per­cep­tion and trust among your cus­tomers, you should not con­stant­ly rein­vent your­self if it is not nec­es­sary.

Brands are not a play­ground for unnec­es­sary cre­ativ­i­ty. Focus on con­ti­nu­ity rather than point­less cre­ative exper­i­ments. We too some­times start with a blank sheet of paper. When we do, we always rely on the semi­otic anchor and our knowl­edge of which codes (signs) are cru­cial at which point. Sales are cru­cial, and that is what we focus on. We guide you method­i­cal­ly and trans­par­ent­ly through the process with­out taking any risks.

3. Your ben­e­fit: Safety in all deci­sions

A prod­uct launch or pack­ag­ing relaunch requires well-thought-out deci­sions, not spon­ta­neous actions. That’s why we go the extra mile with you and con­duct (online) pre-tests to get ini­tial reac­tions and feed­back from poten­tial cus­tomers.

In addi­tion, we con­duct tests in select­ed retail out­lets to val­i­date actual market per­for­mance. We either carry out these tests our­selves or work with expe­ri­enced part­ners to obtain reli­able results. We also take care of the detailed work and final­iza­tion of all files to ensure that your project ends up suc­cess­ful­ly on the shelf or online. We not only think things through to the end, but also make sure that your prod­uct ends up where it belongs.