Joy of life for humans and animals
CLIENT
Welzhofer GmbH
SERVICES
Brand style development
INDUSTRY
Pet industry
The challenge
Choosing dog food is a conscious decision. Criteria such as digestibility, health, and the underlying nutritional philosophy play a central role. But in the end, it is humans who make the decision—based on emotions, beliefs, and values.
To ensure that Fellows dog food is not only purchased but loved, clear brand codes are needed. The right combination of verbal and nonverbal communication can be used to emotionalize the factors that influence purchasing decisions and convey them in a targeted manner.
This is how Fellows becomes a beloved brand for pet owners: a brand that builds trust, wins hearts, and clearly stands out from its competitors at the point of sale (POS).
Our services
In a highly competitive market, we consistently translated the brand strategy into an assertive brand style and emotional product messages – from logo development to the final packaging design.
Brand strategy (with Brand Trust)
Brand design
Packaging design
Tone of Voice
Trade fair realisations
The impact
The relaunch of Fellows at Interzoo was a resounding success. The distinctive brand style and clear product messages impressed trade fair visitors, industry professionals, and retailers alike, generating considerable interest in the brand.
The accompanying social media presence further increased brand awareness and ensured a successful launch into the digital world.
With this repositioning, Fellows dog food has laid the foundation for sustainable market success and is gradually establishing itself as a beloved brand in the retail sector, inspiring emotional enthusiasm among pet owners and securing their long-term loyalty!
