Driving the future — Becoming a global leader with more drive
CLIENT
Geistlich Biomaterials
SERVICES
Brand style development
INDUSTRY
Medical technology & medical devices
Success at a glance
The global market leader in bone regeneration needed to reposition itself in an increasingly competitive market. Together with BrandTrust, we developed a transformative visual identity that reinforces the company’s leadership claim and communicates its forward-looking approach. The central design element, “Wave of Regeneration,” is a flexible brand sculpture that creates consistency across all touchpoints. Systematic implementation through templates, training, and rollout has inspired employees and customers alike.
The factors for success:
Strategic partnership on equal terms:
- Wave of Regeneration as a flexible, recognisable design element
- Global market leader Position strengthened through consistent brand management
- Employees and customers enthusiastic about the new brand identity
The challenge
Through transformation to transformation
For the global market leader in bone regeneration, the time had come to face the new challenges of a dynamic market and increasingly fierce competition. In a far-reaching strategic process, accompanied by brand strategy consultancy BrandTrust under the leadership of Jürgen Gietl and his team, the brand’s leadership claim was clearly defined and strengthened.
Our task was to translate this strategy into a brand design that was consistent, self-similar, and at the same time forward-looking. With the targeted use of transformative design elements, we succeeded in making the change visible and significantly sharpening the brand identity.
Close cooperation with the customer was crucial in this regard: attitude, innovative strength, and willingness to change could be directly transferred into visual brand management—a strong foundation for sustainable market success.
The solution
Pioneering design — dynamic, flexible,
differentiating
To fulfill this responsibility, we methodically developed the redesign based on the brand strategy and translated the brand identity into a new era in a tangible and visible way. Thanks to a clear process and co-creative collaboration with the client, we were able to work efficiently and purposefully.
Inspired by the theme of regeneration, a dynamic brand sculpture was created: the “Wave of Regeneration.” It serves as a flexible design element that can be used across all brand touchpoints along the customer journey, ensuring consistency.
A new approach to typography, colors, and imagery brings the brand’s new energy to life. The result is a consistent and modern brand image that creates recognition and strengthens brand perception in the long term.
Daniele Micieli
Group Lead Brand & Graphic Design, Geistlich Pharma AG
Our services
Translation of the brand strategy
Corporate design development
Fixation in design guidelines
UX/UI and social media concept
Motion design and corporate videos
Support during implementation
Implementation of analogue & digital templates
Internal training and training workshops
Stakeholder communication
The impact
The successful implementation of the new visual identity was made possible by master templates, training materials, internal training courses and a comprehensive rollout process. The result is a look and feel that not only allows for creative diversity, but also guarantees a consistent brand experience across all touchpoints. Years of partnership – from niche topic to brand strength
