Next-level Branding for next-level Investing
CLIENT
Quirion
SERVICES
Brand style development
INDUSTRY
finance
The challenge
Branding for the test winner among robo-advisors
More than 55,000 satisfied customers and the award from Stiftung Warentest speak for themselves: quirion is the No. 1 among German robo-advisors.
In order to live up to this clear leadership claim in the financial market, quirion’s brand style also had to be consistently developed further. Our goal: a brand identity that visibly demonstrates digital excellence, trust, and market leadership, and clearly sets itself apart from competitors.
The solution
From the figurative mark to the UI
The effectiveness of the new design was immediately apparent at the first brand touchpoints. The focus was on the brand’s digital applications and a consistent user experience that builds trust and underscores its leadership claim.
To this end, we have defined clear guidelines and strategies for digital brand touchpoints—from navigation to visual design—and have already begun implementing them. The result is digital brand management that is user-friendly, consistent, and future-proof.
Our services
Corporate Design, Corporate Identity
Target group-specific codes
Fixing brand style
The impact
quirion’s new brand identity is based on a central guiding principle: combining digital excellence with human connection. This style update consistently conveys the brand’s value proposition – from the logo to all brand touchpoints and digital applications.
The new brand style not only enhances usability, but also the overall brand experience. The result is a brand identity that is modern, approachable, and technologically advanced—consistently supporting quirion as the No. 1 German robo-advisor.
