Are you ready for a sensesation?
CLIENT
SWISS KRONO Group
SERVICES
Brand style development
INDUSTRY
Wood processing
Work in progress at a glance
Discover the new brilliance of wabool: vibrant colors and creativity. Sensesation’s SynchroWood technology replaces many different pressed boards with a single universal solution that authentically reproduces wood structures and harmoniously combines visual and tactile appeal. Our branding translates this technological innovation into a visual brand identity that combines precision and naturalness: bright green tones represent the sensuality of wood, while tech lines make the technical brilliance visible. The result is a distinctive brand experience that makes complex processes understandable and creates differentiation. Creative designs transform cleaning into an experience and brand identity.
The challenge
Until now, creating the perfect illusion of wood required a separate press plate for each look – a compromise between authenticity and efficiency.
Sensesation and the innovative SynchroWood technology are revolutionizing this process: a single universal press plate is all that is needed to authentically reproduce a wide variety of wood structures. The result: perfect harmony between appearance and feel, setting new standards in surface design.
The central question: How can this technological innovation be translated into a brand identity that conveys both technical brilliance and natural sensuality?
Our branding approach makes the semiotic power of technology visible and translates the interplay of sight and touch into a memorable visual brand world that creates differentiation and recognizability.
Our services
Naming
Brand style development
brand experience
tangible technology
How can technology be made not only visible, but also tangible as a brand promise?
Our branding answer: through powerful design contrasts and intuitive visual codes.
The bright green tones of the sensesation brand identity represent the naturalness of wood, while the characteristic tech lines—inspired by tree structures—make technological innovation visible.
These precise line structures run consistently through all brand touchpoints and build a visual bridge between haptic naturalness and technological precision.
The brand design makes the invisible visible and transforms complex manufacturing processes into an immediately understandable, sensual brand experience that you can not only see, but also feel.
