Discover your potential:
Brand development for start-up founders
CLIENT
TH Nürnberg Georg Simon Ohm
SERVICES
Brand style development
INDUSTRY
education
How founders discover their potential
Starting a business requires more than just a good idea—it needs a strong identity. With OHM-Potentiale, TH Nürnberg creates the framework, and we create the visual language: dynamic branding that provides young talent with professional and motivational support from day one.
Brand
consistency
From visual identity to all products and touchpoints
Authentic
knowledge transfer
Speech bubbles and loops as memorable design elements for genuine closeness
Long-term
impact
Measurable visibility and differentiation in the start-up environment
The challenge
TH Nürnberg is launching an ambitious project called OHM-Potentiale: to support young founders on their journey from initial idea to successful implementation. But how do you make a university start-up program visible in marketing and digital communication so that it can stand out in a crowded market of accelerators, incubators, and business schools? The reality is that founders have countless programs to choose from. Without a clear, authentic, and motivating brand identity, even the best offering will disappear in the crowd. We needed to develop a look and feel that not only appeared professional, but also radiated genuine entrepreneurial energy.
The claim: University expertise meets entrepreneurial spirit
The goal was clearly defined: to develop a modern, dynamic brand identity that directly appeals to young talent while conveying the seriousness of a renowned authority on knowledge. A visual language that combines dialogue, growth, and entrepreneurial energy in a single appearance—and at the same time serves as a strong foundation for marketing and digital reach.
Our services
Brand identity:
- Development of a dynamic visual identity
- Clear positioning in the start-up environment
- Authentic communication with the target group, focusing on marketing and digital visibility
Design system:
- Speech bubbles as an element for direct communication
- Loop symbolism for growth and development
- Coherent color scheme and typography for digital and analog media
Product development:
- Brand-consistent design of all touchpoints
- Print and digital materials
- Long-term brand guidelines
The solution
University expertise becomes motivation for entrepreneurs.
The answer lies in a visual language that conveys both professionalism and energy and can be effectively translated into marketing and digital communication. While other start-up programs often vacillate between academic dryness and start-up coolness, we developed a completely unique approach for OHM-Potentiale. Our innovation was based on two strong design elements:
- The speech bubbles immediately create a sense of closeness and dialogue. They represent direct communication, authentic interaction, and the personal support that characterizes the program. Familiar and inviting, but never unprofessional.
- The loop becomes a symbol for the entrepreneurial journey itself: higher, further, better. It visualizes growth, progress, and the infinite possibilities that lie within every entrepreneur. What makes it special is that every product developed—from flyers to workshop materials—consistently follows this visual logic, strengthening the brand identity with every touchpoint and every marketing measure.
The impact
What began as the development of a visual identity has now become a complete brand identity that delivers measurable results. The combination of strategic design and consistent implementation not only attracts attention, but also creates genuine differentiation.
Note: As part of the rebranding (2023) of TH Nuremberg, the OHM Potentiale division was also fully integrated into the university’s corporate design.
The collaboration with TH Nuremberg proves that knowledge becomes the strongest brand when expertise can be experienced visually. In an age of information overload, sound expertise that is presented in the right way becomes a decisive differentiating factor for successful start-ups.
Jelena Helmbrecht
OHM Potentiale
“IDEENHAUS understood what we needed: a brand identity that highlights both the innovative strength of the university and the energy of our founders.”
