New shine for building professionals
CLIENT
Wabool
SERVICES
Brand style development
INDUSTRY
supplier for cleaning products
Work in progress at a glance
Wabool makes professional cleaning colorful and exciting: colorful designs and playful elements transform everyday work into a motivating experience and turn customers into true “Wabooligans.” Duty becomes joy, function becomes identification. At the heart of the project are brand style development, logo update, and fresh communication, supported by characterful storyteller illustrations that create originality, recognition, and unmistakable charisma.
The challenge
We have reinvented the world of professional cleaning products! With bright colors, creative designs, and playful elements, wabool brings a breath of fresh air to the everyday work of caretakers and building cleaners.
Our goal: to turn customers into true “wabooligans.” People who not only use our products, but also identify with our colorful brand world and thus perform their jobs with more passion, fun, and pride.
This transforms professional cleaning from a mandatory task into an experience that generates energy, motivation, and positive brand loyalty.
Our services
Brand style development
Logo Update
Fresh communication
Happy Storytelling
The colorful Storyteller illustrations by wabool are much more than decorative elements.
These playful, distinctive graphics lighten up brand communication and tell their own visual story. With bright colors, dynamic shapes, and striking characters, they create a visual language that is instantly recognizable and strengthens brand identity in the long term.
This makes illustrations a central component of the visual brand world: they lend communication glamour, originality and recognition value – and make the brand unmistakable.
