POS and
packaging

‘For me, packaging is the fine art of staging brands in the smallest of spaces. It transforms products into dreams come true and determines success on the shelf in a fraction of a second.’

Ralf Brendjes, Head of brand communications

What may be packaging or a POS concept for some is, for me, always the fine art of presenting brands in the smallest of spaces.

Let’s take a look at Dr Oetker baking powder. So for some it is just a powder, but the packaging makes it the fulfilment of big Cooking and baking fantasies that make a party truly successful. Because when the Birthday cake is a success thatis often half the battle. “Packaging is seduction,” so Dr. Helene Karmasin. And she’s right!

We make the decision whether to buy a product or leave it on the shelf in a matter of seconds – and that’s exactly what makes my work so valuable. According to some experts, up to 7 out of 10 new product launches fail within the first three months on the shelf, and it is precisely this challenge that I have to overcome time and time again. The POS and the shelf are the harshest critics and the decisive yardstick for success or failure.

Further insights into POS and packaging.

POS and
packaging

‘For me, packaging is the fine art of staging brands in the smallest of spaces. It transforms products into dreams come true and determines success on the shelf in a fraction of a second.’

Ralf Brendjes, Head of brand communications

I look forward to
a personal exchange!

Ralf Brendjes

Head of Brand Communication

POS and pack­ag­ing

‘For me, pack­ag­ing is the fine art of stag­ing brands in the small­est of spaces. It trans­forms prod­ucts into dreams come true and deter­mines suc­cess on the shelf in a frac­tion of a second.’

Ralf Brend­jes, Head of brand communications

I look forward toa personal exchange!

Ralf Brend­jes

Head of Brand Communication

Nürnberg

+49 911 47 77 240

München

+49 89 200 05 79 0

Nuremberg

+49 911 47 77 240

Munich

+49 89 200 05 79 0

POS and
packaging

‘For me, packaging is the fine art of staging brands in the smallest of spaces. It transforms products into dreams come true and determines success on the shelf in a fraction of a second.’

Ralf Brendjes, Head of brand communications

I look forward to
a personal exchange!

Ralf Brendjes