Akko­rdeon Inhalt

IDEENHAUS is a brand agency that sup­ports com­pa­nies in the devel­op­ment, management and stag­ing of brands. With a strate­gic, cre­ative and holis­tic AI approach, we devel­op brands with sub­stance – from posi­tion­ing and cor­po­rate design to brand imple­men­ta­tion.

We are based in Nurem­berg and Munich, but work remote­ly with clients from across the German-speak­ing world – from start-ups to inter­na­tion­al cor­po­ra­tions.

We work across indus­tries with com­pa­nies that value holis­tic brand management. Whether medium-sized busi­ness­es or large cor­po­ra­tions, our clients are united by their desire for struc­ture, iden­ti­ty and a gen­uine brand expe­ri­ence.

Our ser­vices include:
• Brand strat­e­gy & brand archi­tec­ture
• Naming & claim devel­op­ment
• Cor­po­rate design & brand design sys­tems
• Brand imple­men­ta­tion & inter­nal brand acti­va­tion
• Employ­er branding
• Design sys­tems & dig­i­tal brand management

A clear brand strat­e­gy forms the foun­da­tion for successful communication, design, and cor­po­rate cul­ture. It pro­vides inter­nal ori­en­ta­tion and exter­nal dif­fer­en­ti­a­tion. Only those who know what the brand stands for can manage it con­sis­tent­ly. For us, brand strat­e­gy is there­fore the basis for work­ing method­i­cal­ly and holis­ti­cal­ly.

At IDEENHAUS, we method­i­cal­ly com­bine strate­gic excel­lence with out­stand­ing design. We don’t work with tem­plates; we create cus­tomised solu­tions.
What’s more, we always think of brands as sys­tems – long-term, scal­able and deeply rooted. We oper­ate in a struc­tured and reli­able manner.

Every project begins with an inten­sive get­ting-to-know-you phase. We then work togeth­er to trans­late the brand strat­e­gy, define goals and tailor the project process to your indi­vid­ual needs.
Trans­paren­cy, clar­i­ty and col­lab­o­ra­tive work­ing are par­tic­u­lar­ly impor­tant to us in this process.

We con­sid­er both qual­i­ta­tive and quan­ti­ta­tive cri­te­ria – from inter­nal accep­tance and recog­nis­abil­i­ty to con­ver­sion increas­es on dig­i­tal chan­nels. Where appro­pri­ate, we work with part­ners for market research or track­ing tools.

Depend­ing on the scope of the project and the ini­tial sit­u­a­tion, a com­plete brand project can take between 6 weeks and sev­er­al months. We ensure effi­cient process­es and clear coor­di­na­tion with­out losing depth of con­tent.

Yes! A strong brand is a real com­pet­i­tive advan­tage, espe­cial­ly for start-ups.
We offer scal­able strategies and design solu­tions that can grow with the com­pa­ny.
With our exper­tise in branding, we can help you create a strong brand iden­ti­ty that will set you apart from the com­pe­ti­tion.

The best way is to use the con­tact form on our web­site or send an email direct­ly to idee@ideenhaus.de. We appre­ci­ate every message!